1. The economic growth of Brazil
FACTS & FIGURES
June/2011
Opportunities TOP 10 reasons to
How to explore the opportunities invest in BRAZIL
offered in one of the most important
emerging countries in the world?
ORESUND BUSINESS & countries, mainly in Brazil,
CONSULTING can support the biggest and the most
your company to explore the important country in the
several opportunities to increase South continent. See some of
the market share of your the good reasons to start
business within South America thinking about it now:
6. Wages and salaries are rising in “reais” and
1. Brazil is now a smooth-running democracy, a
exploding in the equivalent of dollars, so
force in agribusiness, finance, manufacturing
Brazilian consumers have more purchasing
and worthy of hosting the 2014 World Cup
power than ever imagined before.
and 2016 summer Olympics.
7. With the government having conquered the
2. In 2010, Brazil exported $197 billion worth of
monetary instability and inflation of the 1990s,
products -- mostly meats, processed foods,
banks are willing to extend long-term
soybeans, aircraft, electrical goods, computers
mortgages, car loans and credit cards.
and computer parts, plus the standbys of
coffee and iron ore.
8. Brazil is developing a financial-and-investing
culture it never had before. Eight years ago,
3. Presents an excellent performance of stocks,
the country had only 80,000 individual stock
many of which have doubled and tripled
investors, now there are more than 630,000.
since the world’s markets pulled themselves
out of the quicksand two years ago.
9. The Brazilian finance system is one of the
most and best regulated economic sectors in
4. Has elected Dilma Rousseff as the country’s
the world, where the “Conselho Monetário
new president. She is the hand-picked
Nacional” (CMN) and “Banco Central” (BC)
successor to outgoing two-term president
work together in order define governance
Luiz Inácio Lula da Silva, who left office with
rules and mitigate eventual risks.
80% approval rating.
10. The BNDES will invest Tri US$ 2,0 between
5. Brazil is very proud of its robust currency, the
2011 and 2014, which represents 23% of GDP,
Real.
against the current 19%.

2. Macroeconomic Outlook
From a less dynamic economy, with growth The results coming from private and foreign direct
rates below the world average, Brazil has joined investment flows to emerging countries, which has
the group of countries that lead the world intensified since 2004, are shown on world GDP
economic growth - and will continue to lead it in statistics. Brazil reached the average of 4,5% in
the coming years. economy growth from 2007 to 2010, even
considering the sensitive investment flow
Between 2010 and 2020, the expectation is that reduction faced in 2009.
Brazil will be the third country in the ranking of
the biggest contributions to global growth. The When the crisis occurred, Federal Government
Brazilian economic success comes along, promptly acted. The measures approved were
differently from what happened in the past, quite different from traditional recipe used by the
with social inclusion and reduction of social and country in past experiences. The Government
regional disparities. implemented a series of counter-cyclical

3. fiscal and monetary measures in order to
stimulate the economy, reversing private
sector expectations and reestablishing overall
confidence.
Brazil was one of the last countries to suffer
the crisis effects and one of the first to recover
from it.
In 2010, Brazil realized an extraordinary
structure investment increasing, which will
impact positively on the continuous growth
of the next periods.
Economy Forecast
For the coming years, it is expected large more than R$ 500 billion between 2007 and 2010 in
investments in infrastructure, such as transportation, energy, sanitation, housing and water
construction, telecommunications, sanitation resources sectors.
and oil exploration and refining. The
Brazilian Government considers the The PAC-2, initiated in 2011, will continue to boost
expansion of infrastructure investment as a investment in order to reach 24% of GDP by 2014.
fundamental condition for sustainable The government encourages investments by offering
development. incentives for all regions and segments, providing a
Thus, it has launched the Growth balanced growth for the 190 million inhabitants.
Acceleration Program (PAC), which invested
Macroeconomic Forecast 2011 - 2016
2009 2010 2011* 2012* 2013* 2014* 2015* 2016*
GDP % -0,2 7,6 4,3 4,7 4,8 5,2 4,2 4,5
Nominal
8,8 10,8 12,5 11,3 10,3 9,8 9,0 8,5
rate (Selic) %
CPI (IPCA) % 4,3 5,9 6,3 4,5 4,5 4,5 4,3 4,0
Unemployment
8,1 6,7 6,4 6,1 6,1 5,9 5,7 5,7
rate %
FX – Year end 1,75 1,70 1,60 1,70 1,74 1,76 1,81 1,84
(R$ / US$)
Exports
154,1 196,6 257,4 300,0 328,4 352,5 384,0 416,5
(US$ Bn)
Imports
130,3 179,8 233,9 279,5 302,3 329,9 360,4 392,6
(US$ Bn)
Source: Banco Central
*Banco Brasdesco

4. 10 important cities that push the economy in Brazil
9
8
10
7
6
5
4 3
2
1
city population ( millions )
1 Porto Alegre 1,4 Two Mercosul countries, Argentina and Uruguay, border this attractive city.
2 Curitiba 1,7 “Curitiba is the best place to live in Brazil” Reader’s Digest
3 Belo Horizonte 2,3 A mixture of contemporary and classical architecture surrounded by mountains.
4 São Paulo 11,2 Business center of Latin America and also known for its diversity culture.
5 Rio de Janeiro 6.3 A global city and an attractive, wonderful place to live work and invest.
6 Brasilia 2,0 The capital of Brazil and a city of striking contemporary appearance
7 Salvador 2,6 Brazil's capital of happiness due to its easygoing population
8 Recife 1,5 The major port on the Atlantic Ocean and it is known as the “Brazilian Venice”
9 Fortaleza 2,4 In this beautiful city, the economy arises from its diversified commerce and tourism
10 Manaus 1,7 A free economic zone, with interesting tax incentives that attracts several companies

5. Services which will contain all the strategic goals
How can ORESUND help your expected by the company, a real schedule
and comprehensive rules.
company to succeed in
Brazilian business growth? Since our project group is create based on
company needs, every single member is
selected according to requirements defined
The support service during the Start-Up process for the specific role. Which means that, for
of foreign companies in Brazil, is one of the each process phase of the project, the
special projects developed by ORESUND and participants will be aggregating value.
selected partners.
The figure below demonstrates the three
Since the Government is being committed with different phases of a Start-Up project of a
several accomplishments internally and market company, which expectation is to
externally, several changes have been made in enable the staff to totally manage the
order to provide sustainable and assertive rules. business by themselves in the third moment
This means that Tax legislation has been of the project. It is as typical market
changing continuously and can motivate from company that will consider the production
the improvement perspective, but can “afraid” plant on a second phase.
some investors who are interested in increasing
their companies’ profits by exploring the This process ensures that the company will
Brazilian Market. be settled down following the local
legislation and all activities areas will be
The Start-Up process is based on strategic plan created, prepared, trained and managed
developed together with the company according to the company business rules
headquarters and a business strategic group, and strategies. Subsequently, ORESUND
can keep the services support according to
the company needs.
Marketing
Legal
Company ORESUND
Company ORESUND
Logistic
Staff
Structure Management Support

6. To be confident and offer services with quality The full coordination of this integration is
and efficiency, ORESUND counts on selected made by ORESUND together with the
partners, which will contribute with their Company Start-Up.
expertise in each activity defined as below.
Services provided and coordinated by ORESUND
and partnerships during Start-Up process
Accounting
Strategy & Marketing Administration Supply
Legal & Tax & HR
Compliance & Publicity & Finance Chain
Controlling
Business Plan Legal Radar Office Daily Routine CRM Recruitment and
Strategy Corporate Law Market Settling Up selection
Schedule Commercial Law Competitors Gen. admin. Book Closing Sourcing
Investment Tax Law IT solutions and Compensation
Survey Labor Law Customers management Risk Purchasing and benefits
Benchmarking Relationship Management
Contract Banking Import Industrial
BSC Management Sales Team Reporting Export relations and
Performance Cash personnel
Business Process Tax legislation Management Logistics
monitoring Product & Health and
Procedures Branding Credit & Risk Storage safety
Management
Audit Communication Training and
Financing development
Promotion
Internal
Campaigns communication
Fairs/Exposition
• Keep focus on business strategies
What are the benefits for • Speed up the start-up process
the Company Start-up? • Mitigate risks
• Delegate administrative and operational
activities smoothly and assertively
Contact:
Adriana Gurgel
adriana.gurgel@oresund.com.br
F. 55 11 7867 4866
www.oresund.com.br
55 11 3876 8886
São Paulo – Brazil