1.
The Mobile Road
Survivor’s

2.
19 years in IT, Mobile & Digital …
3 countries & 7 “startups” …..
1993 : House-brand modem & storage products
1995 : IT Supplier’s Website & Directory
1996 : Web .. then transformed to mobile platform
2002 : Mobile Content & Marketing
2003 : Ch 3’s SMS interactive company
2004 : Mobile Games
2005 : Mobile 2 TV & Mobile Marketing
2011 : ………. The bug strikes again !!

3.
2000

4.
2004

5.
2004

6.
2005

7.
2005

8.
2006

9.
Over EXPANSION !
From 4 to 350 staff
From 1 to 7 countries
And 1 M&A
All in 4 years !
(But we did have a great office !)

10.
External Factors
Disasters can strike !
Customers cancelled
projects and delayed
payments.

11.
Learning the hard way
No B school or MBA
I only have a Bachelor’s degree from NUS
Non-tech trained
Majored in Political Science & Economics
No rich Dad
Parents wanted me to work in banking
No roots in Thailand
Language and culture shocked (initially)

12.
There’s never been a better time !
Strong talent pool
Events galore
Mentors to help
Incubators too
Funds starting to flow
Sizeable market

13.
The Fundamental Change
The arrival of “apps” takes us
beyond the phone and it
became a hundred devices
in one that serves differing
functions for each user.
With constant connectivity,
it keep us plugged in to “the
real world”.

14.
More Device Choices
…though the devices themselves will not
radically change. Major innovations will
mostly be about appearance, specs and
screen size rather than anything else

15.
Growing Addressable Market
Cheaper devices and lower
data tariffs.
Everyone has a smartphone
Chinese smartphone
markets will be DOUBLE that
of USA in 2 years !

16.
Easy Monetization
Global markets now within
reach
70:30 rev share led the
market
Everyone (almost) can sell apps
or make money from in-app
purchase

17.
App Wars
How many apps is too
many apps ?
Large developer
communities means even
more apps.
The issue of discovery
becomes an important
consideration.
Apps growing vertical – no
longer “single” purpose

18.
Watch out for these :
“Locked” app stores
Google Maps on iOS
Services integrated into OS
Passbook
Default apps get better
Panorama camera
“Valley politics”
Twitter blocks features for Instagram
API “shut down”
Google weather API shut down

19.
You can forget most of
what I said earlier.
But please, remember
these next 5 …

20.
If you fail, you fail, but at least you tried.
Failure can be your map to guide you to
the next destination.
The truth is that you’ll never be fully prepared to create a business —
and no amount of classroom time will change that

21.
Common Sense not just Technology
Find that unsolved problem.
Make sure it’s real and solve it.
The messier the problem, the better it is.

22.
Be Agile & Adapt
Scale quickly, get traction and
stand out from the crowd.
But be ready to adjust and
find another way when
challenged.

23.
Do not follow where the path may lead.
Go, instead, where there is no path and leave a trail.
Ralph Waldo Emerson

24.
Cloud Loyalty Service for Merchants
& Mobile “Wallet” for Consumers
•Purchased-linked rewards
•Real-time transactions
•Instant points redemption
•Voucher validation in store

25.
Adrian Stewart
adrian@loyaltyinmotion.com
linkedin.com/in/adrianms
facebook.com/adrianms