Obesity-An Industry Perspective_2015
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The document discusses the growing problem of physical inactivity around the world. It notes that less than half of children today are as active as their parents were 20-30 years ago. This inactivity leads to negative health, social, and economic outcomes. The solution proposed is to change the conversation around physical activity and unite various sectors including education, healthcare, urban planning, and technology to integrate movement into everyday life from a young age. Regular measurement of physical activity levels is also advocated to track progress and prioritize successful interventions.
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Obesity-An Industry Perspective_2015
- 2. PHYSICAL INACTIVITY HAS BECOME NORMAL
- 4. CHINA -45%1/2 GENERATION -51%2030 EST. BRAZIL -6%1/6 GENERATION -34%2030 EST. GLOBAL TREND: A RACE TO SLOW DOWN USA -32%IN 2 GENERATIONS -46%2030 EST. UK -20%IN 2 GENERATIONS -35%2030 EST. RUSSIA -18% 1/2 GENERATION -32% 2030 EST.
- 5. A DEADLY CYCLELEVELOFACTIVITY AGE KIDS WITH 2 INACTIVE PARENTS ARE 5.8X LESS LIKELY TO BE ACTIVE MAY LIVE 5 YEARS LESS DRAINS ECONOMIES 30% OF CHILDREN OBESE SCORES 30% LOWER ON TESTS 51% MORE LIKELY TO BE DELAYED IN SCHOOL EARNS LESS AT WORK MORE SUBSTANCE ABUSE HIGHERHEALTH CARECOSTS: $2,741/YR LOWER PRODUCTIVITY 1 WEEK/YR OF EXTRASICK DAYS MORE DISEASE: 3.2 MILLION DEATHS/YR
- 6. AN UNDERVALUED SOLUTION INDIVIDUAL CAPITAL: IMPROVEMENTS IN: Social Skills Initiative Courage Leadership Responsibility INTELLECTUAL CAPITAL: IMPROVEMENTS IN: Concentration Decision-Making Attention Span Grades / Graduation Rates Executive Function Problem Solving ADHD Management Dementia Management EMOTIONAL CAPITAL: IMPROVEMENTS IN: Self Esteem Body Image Mood PREVENTION / TREATMENT OF: Anxiety Stress FINANCIAL CAPITAL: IMPROVEMENTS IN: Productivity Income Job Performance REDUCTION IN: Absenteeism Healthcare Costs PHYSICAL CAPITAL: IMPROVEMENTS IN: Joint Mobility Motor Skills PREVENTION / TREATMENT OF: Type 2 Diabetes Obesity Osteoporosis Colon/ Breast Cancer Cardiovascular Disease Smoking Drug Use SOCIAL CAPITAL: IMPROVEMENTS IN: Community Cohesion Social Networks Teamwork Collaboration Civic Participation Safety Support Gender Equality ACTIVE KIDS DO BETTER
- 7. ACTIVE KIDS ACTIVE PARENTS, ACTIVE KIDS MAY LIVE 5-10 YEARS LONGER STRONGER ECONOMY 40% HIGHER TEST SCORES MORE GRADUATES 15% MORE LIKELY TO GO TO COLLEGE EARNS 7-8% MORE LESS SUBSTANCE ABUSE LOWER HEALTHCARE COSTS (~$2-3K PER YEAR) HIGHER PRODUCTIVITY (1 FULL WEEK OF WAGES GAINED FROM LESS ABSENTEEISM) LESS DISEASE (REDUCED RISK OF HEART DISEASE, STROKE, CANCER, DIABETES) 1/10th LESS LIKEY TO BE OBESE THE OPPORTUNITYLEVELOFACTIVITY AGE
- 8. TO BREAK THE CYCLE: FIRST 10 YEARS WINDOW FOR IMPACT
- 9. ENTERTAINMENT GAMING EDUCATION CORPORATIONS GOVERNMENTSURBAN DESIGN COMMUNITY TECHNOLOGY SPORT INDUSTRY HEALTHCARE NO ONE CAN FIX THIS ALONE PHYSICAL INACTIVITY
- 10. 1.โฏCHANGE THE CONVERSATION 2.โฏUNITE FOR ACTION A CATALYST
- 12. CREATE EARLY POSITIVE EXPERIENCES FOR CHILDREN ASK 1 INTEGRATE PHYSICAL ACTIVITY INTO EVERYDAY LIFE ASK 2 UNITE THE FIELD: A COMMON FRAMEWORK
- 13. American Alliance for Health, Physical Education, Recreation and Dance Ministรฉrio do Esporte Ministรฉrio das Cidades G O V E R N O F E D E R A L P A ร S R I C O ร P A ร S S E M P O B R E Z A TM
- 14. ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย AUDIENCE INSIGHT ACTIVE KIDS DO BETTER SCHOOL ADMINISTRATORS/ TEACHERS AUDIENCE INSIGHT ACTIVE CITIES ARE COMPETITIVE CITIES MAYORS, ARCHITECTS, URBAN PLANNERS ย ย ย ย ย ย ย AUDIENCE INSIGHT EARLY POSITIVE EXPERIENCES IN SPORT GET KIDS ACTIVE FOR LIFE YOUTH SPORTS NGOโS SCHOOLS, THE KID AUDIENCE INSIGHT AN ACTIVE WORKFORCE IS A COMPETITIVE ADVANTAGE EMPLOYERS AUDIENCE INSIGHT PARENTS SHAPE EARLY POSITIVE EXPERIENCES PARENTS, ROLE MODELS FIVE LARGE SCALE SOLUTIONS ACTIVE SCHOOLS ACTIVE CITIES YOUTH SPORTS ACTIVE WORKPLACES ACTIVE FAMILIES
- 15. THE KEY LEVER: MEASURING PHYSICAL ACTIVITY
- 16. COUNTRIES TO MEASURE PHYSICAL ACTIVITY โฆ ACROSS THE LIFECOURSE
- 18. KNOWING WHAT WORKS THE IMPACT OF MEASUREMENT BUILD POLITICAL PRESSURE PRIORITISE EVIDENCE-BASED SCALING OF SUCCESSFUL INTERVENTIONS MAKETHE CASE NOBODY LIKES BEING BOTTOM OFTHE RANKINGS IDENTIFY AREAS OF GREATEST NEED OPPORTUNITY SET TARGETS QUANTIFY OBJECTIVES MEASURE PROGRESS CELEBRATE SUCCESS