This document lists the top 10 Facebook brands by number of likes gained in October. It shows that McDonald's gained 153,049 likes, Ferrari gained 196,070 likes, and Dior gained 217,796 likes through posts combining beauty with unusual images. The top spot went to CoverGirl with 1,278,492 likes gained through posts combining human drama, good causes, and beauty.

1. 10. McDonald's: 153,049 likes in October. The tried, trusted and
familiar can sometimes work well on Facebook. (Total brand Likes
are shown at the top of the image, new Likes for the specific posts
are at the bottom of the image.)

2. 9. Ferrari: 196,070 likes in October. Yes, sports
sponsorships work in social media.

3. 8. Dior: 217,796 likes in October. This post
won points because it combines beauty with
an extremely unusual image.

4. 7. National Geographic: 220,533 likes in October. NatGeo
benefitted from a little bit of ambush marketing here —
this was a Red Bull stunt.

5. 6. Walmart: 254,125 likes in October. Polls
work. Note the timing: right before
Halloween.

6. 5. Disney: 387,700 likes in October. One tactic is to use
repurposed content to create shareable memes.

7. 4. Red Bull: 539,610 likes in October. The Baumgartner
stunt generated a ton of traditional media headlines too.

8. 3. Subway: 729,412 likes in October. Admit it,
it's hilarious.

9. 2. Facebook: 1,025,154 likes in October. (This
one seems a bit unfair.)

10. 1. CoverGirl: 1,278,492 likes in October.
Human drama + good cause + beauty = viral.