Presentation on Aarong
Prepared by: Mainul Hasan , ID: 2018210000015 Prepared to: Adiba Murtaza
lecturer English department
southeast university

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Contents
 Overview of the
company
 Vision and mission
 Organogram
 Products
 SWOT analysis
 Company’s CSR
 Recommendation

Overview of the company
Aarong is one of the retail
chain in Bangladesh
operating under BRAC.
The organization was
established in 1978.
Aarong operates
production unit in rural
and semi-urban areas as a
part of its social
enterprise.

Mission and Vision
Mission: Their mission is to
make Aarong the best in
the world in providing
unique Bangladeshi lifestyle
experience.
Vision: Aarong has a vision
to establish themselves as
world’s one of the famous
fare trade fashion house.

Organogram of Aarong
• Feature 1
• Feature 2
• Feature 3
Product B

Products
• Clothing's
• Jewellery
• Fabric
• Leather goods
• Footwear
• House wear

SWOT analysis
Strengths:
• Variety of products
• Customer loyalty
• High production quality
• Strong management
• Maximum level of sales

Weaknesses:
• Price is higher
• Limited outlets
• Vulnerable to producer
• Limited financial support
• Sales person need more
training

 Opportunities:
• Cost advantage
• Variety of product in future
• New distribution channels
 Threats:
• Rise of competition
• Price wars with competition
• Economic condition

Company’s CSR strategies
Aarong is involved in
some social works
like
GO GREEN SAVE
ENVIRONMENT
SAY NO TO CHILD
LABOUR
DON’T DUMP IT
RECYCLE IT

Recommendations
 One possibilities is to focus
on the best suppliers it has
 Reduce the amount of
handwork in a given item
 Expanding into new markets
 Create standalone stores for
specific product line to
make it’s most popular lines
more accessible

Thank You