1.
What makes your store earn money?
Paweł Preneta, Project Manager | InternetBeta 2013 | 12 IX 2013
E-commerce – behind the scenes

2.
„E-commerce is a great business” they said…
„The easiest way to earn money” they said…
24 billion zł
Estimated value of the eCommerce market in 2013

3.
A few facts
Data from Internet Standard’s eCommerce Report 2012
A questionnaire sent to 14,000 shops.

4.
A few facts
54,5%
shops are operated by one or two people
53,7%
of shops offer 1000 and more products
7,48%
of shops offer over 50 000 products
eCommerce 2012. Internet Standard

5.
A few facts
48,62%
have 10 and more suppliers of their products
13,30%
have more than 50 suppliers
91% own a warehouse
in every other case, it is greater than 50 m2
eCommerce 2012. Internet Standard

6.
A few facts
No more than 12% of
respondents focus solely on e-commerce
66% auction portals
77% price comparison
41% ground points
13% group shopping
eCommerce 2012. Internet Standard

7.
A few facts
96% of
stores accept returns of products purchased over the Internet
60% of
stores use own or purchased software
30% of
stores are planning transferring to a dedicated platform
eCommerce 2012. Internet Standard

8.
A few facts
The most common mistake of online stores was
slow action
73% of
all reported irregularities
in the operation of services
eCommerce 2012. Internet Standard

9.
Shops are very promoting
 Positioning 76%
 Price comparison websites 67%
 Sales promotion
(sales, discounts, etc..) 60%
 Paid links 59%
 Presence in catalogs 53%
 E-mail marketing 43%
 Offline advertising 37%
 Social media 37%
 PR activities 28%
You do not often hear about automation and optimization of internal
processes happening „behind the scenes", which often offer great
opportunities to reduce operating costs.
eCommerce 2012. Internet Standard

10.
Few people think of a problem before they notice it…
 Logistics
 Cash registers
 Handling returns
 Complaints service
 Bulk ordering from different
suppliers…

11.
Dedicated platforms
"Good for everything" solutions are not always enough

12.
Managing and synchronizing multiple warehouses
What does one have to deal with?
 Many warehouses
 Different products
 Different companies
 Different accounting systems
 Different delivery times
 Different ways of settlement
Problems in e-commerce

13.
Logistics and delivery time
What does one have to deal with?
 Own warehouse vs. supplier’s warehouses
 Time needed for shipping from internal warehouse
 Delivery time from supplier
 Integration with couriers / suppliers
 Delivery tracking (because people like looking)
Problems in e-commerce

14.
Document Management - Electronic Document Workflow
What does one have to deal with?
 Sending invoices between branches
 Internal controls
 Verification and confirmation of orders
 Offers and discounts for customers
Problems in e-commerce

15.
Managing complaints and returns
What does one have to deal with?
 Efficient acceptance of the application
 Quick process of the matter
 Current status information
 Settlements of returns (especially annoying if there are several suppliers)
Problems in e-commerce

16.
Reliable information for the customer
What does one have to deal with?
 Current price (especially if there are several alternative suppliers)
 Delivery time / availability of replacements
Thanks to a good management of vendors’ warehouses there is a chance to
minimize the amount of "frozen" goods in our warehouse
Problems in e-commerce

17.
Making offers the efficient way
What does one have to deal with?
 Accepting an inquiry even when no one has time
 Quick return of the finished offer
 An offer includes individual discounts and terms of cooperation
 An offer that finds the best alternative to what client wants
Problems in e-commerce

18.
Don’t try too hard
What does one have to deal with?
 Thorough analysis of the problem
 Investigate all solutions (even "the most ludicrous ones”)
 Calmly making a decision
Problems in e-commerce

19.
Think especially about what "will definitely not happen to you"

20.
Ideo Sp. z o.o.
Headquarters
Ul. Nad Przyrwą 13
35-234 Rzeszów
Branch in Warsaw
Al. Niepodległości 124/2
02-577 Warszawa
www.ideoagency.com
zapytanie@ideo.pl
Interactive Agency & Internet Software House
e-tools tailored to your business