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In a digital age when consumers can find out everything about a brand or product, meeting customer needs is no longer just polite; it’s prerequisite. But who are these exacting, ever-changing individuals?
Transparency, sharing, inspiration and fun are among the angles leveraged by brands to transform Y generation expectations into solid digital communications. Our forth Insight, Digital Buyers’ Club, explores them.
Ykone Insights is a bimonthly publication by Ykone Agency.