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realtor	
  
                                                                      online	
  
                                                                   marke,ng	
  
                                                                        plan


                             real	
  estate	
  websites	
  |	
  online	
  marke0ng	
  |	
  training




Thursday, September 13, 12
objective

                     1. To establish the goals/objectives in building your
           own Online Marketing Plan.

              2. To build a foundation and basic understanding for
           good techniques in Online Marketing for real estate.

                    3. Develop your own Online Marketing Plan.




Thursday, September 13, 12
what is agent
                                          redefined?
                   the brainchild of george el guapo cuevas.

            I want to train Realtors to become better at marketing
         their properties and themselves online.

            home to the Realtor Training Blog, a free resource for
         real estate agents to access all of my training.

            my business is to build your next real estate website and
         hire me to train you, your office, or at your next event.


Thursday, September 13, 12
a free resource for Realtors to get training for online
      marketing of their properties and themselves.

             you can ask questions via the blog!!!

                                                the realtor training blog
Thursday, September 13, 12
who is el guapo
               former realtor from chicago with extensive
        short sale & new construction experience.

               Built 125 single family homes in St. Louis -
        St. Charles County.

               Tech Geek

               proudly served in the U.S. Army

               I love to travel the country to meet and
        train realtors in everything that is Realtor
        Marketing and Technology!


Thursday, September 13, 12
SECTION 1
                             STATE OF THE MARKET

              The overall U.S. housing market has been in state
          of recovery over the past 8-9 months.
             The housing recovery has not been equal in all
          places.
             The housing recovery has been cautiously tepid
          and slow.
              The housing recovery has continued despite still
          high unemployement and flat GDP growth in 2012.

Thursday, September 13, 12
The Beige Book | June-July 2012
                   Prepared by the Federal Reserve Bank
                                 in Atlanta
           The Beige Book is a collection of anecdotal economic
       information put together by Federal Reserve officials to
       prepare for policy meetings on determining interest rates.
          June & July 2012: Economy is seeing slow growth and
       moving at a “modest” pace.
          Hiring by the private and public sectors remain
       “Tepid”
          Not until 2016 will the housing sector be 'normal,'
       according to IHS Global Insight economist Patrick
       Newport.
Thursday, September 13, 12
The Beige Book
                   Prepared by the Federal Reserve Bank
                                 in Atlanta
        June-July 2012 saw U.S. homebuilders start construction of
     new homes at the fastest pace since 2008. New housing starts at
     760,000 in July 2012.
        New Construction Increased 36.9% in the Western/
     Southwestern states.
        22.2% in the Northeast, -4.2% in the South, -7.3% in the
     Midwest.
        The housing market is one of the few parts of the U.S.
     economy that has not slowed during the recent slowdown in the
     overall U.S. Economy.
        It is possible that the housing market may contribute to the
     nations annual economic growth in 2012!!!!
Thursday, September 13, 12
Thursday, September 13, 12
SALES                                        NEW HOME SALES
                                                                                Exit Housing Sales & New Home Sales
                            6,200,000                                                                               6180000
                                                                                                          5958000
                            5,522,222                                                                                         5677000
                                                                                                5446000


                            4,844,444                                                                                                   4939000
                                                                      4649000 4603000 4603000
No. of Housing Units Sold




                                                                                                                                                            4566000
                                                                                                                                                                                4470000
                            4,166,667                                                                                                             4350000             4309000



                            3,488,889

                            2,811,111   2973000
                                                  2829000
                                                            3010000



                            2,133,333

                            1,455,556
                                                                                                             1203000 1283000
                                                                                                   1086000                       1051000
                             777,778                                      886000 880000 877000
                                                                                                                                           776000
                                                     639000 650000
                                           545000                                                                                                    485000
                                                                                                                                                               375000 323000 350000
                             100,000
                                         1980 1985 1990 1999 2000 2001 2004 2005 2006 2007 2008 2009 2010 20112012-J
                                                                                                  1980 - July 2012
      Thursday, September 13, 12
REALTORS


                                        Number Realtors belonging to NAR
          1,400,000
                                                         1357732 1338001
                                               1265367
                                                                           1197529
          1,050,000                                                                  1112645
                                                                                               1066658
                                                                                                         1009940


                                      803803
             700,000         718599




             350,000



                        0
                             1996     2000      2005      2006    2007      2008      2009      2010      2011


Thursday, September 13, 12
Total Foreclosure Activity By
                                   State August 2012
                                  Illinois in 3rd Place




Thursday, September 13, 12
Foreclosure Activity by
                                     Type
                                  August 2012




Thursday, September 13, 12
REO Sales decrease 31% from a year ago. 2nd QTR 2012




Thursday, September 13, 12
Thursday, September 13, 12
Thursday, September 13, 12
Foreclosures & Short Sales in the U.S.

              The gap between REO’s and Short Sales continued to Shrink
          in the 2nd QTR 2012.
               REO’s outnumbered short sales by just 9,833, the smallest
          difference since the 3rd QTR of 2007.
              14% of all Sales were Non-Foreclosure Short Sales. A
          transaction on a property in which the foreclosure process as
          not yet started.
              Realty Trac VP Daren Blomquist, “Given the shortage of
          supply and the seasonally strong buyer demand in the 2nd QTR
          2012, it’s no surprise that the average foreclosure related sales
          price increased both on a quarterly and annual basis”

Thursday, September 13, 12
Thursday, September 13, 12
Thursday, September 13, 12
IL Cities with the highest gains in Home Sale Prices




Thursday, September 13, 12
IL Cities with the highest drops in Home Sale Prices




Thursday, September 13, 12
MRED Housing
                                Supply




Thursday, September 13, 12
MRED Housing Supply




Thursday, September 13, 12
Chicago Housing Supply




Thursday, September 13, 12
Chicago Housing Supply




Thursday, September 13, 12
Chicago New Listings




Thursday, September 13, 12
Chicago Closed Sales




Thursday, September 13, 12
Chicago Market Time




Thursday, September 13, 12
60622




Thursday, September 13, 12
60622




Thursday, September 13, 12
60622




Thursday, September 13, 12
60622




Thursday, September 13, 12
60622




Thursday, September 13, 12
River North




Thursday, September 13, 12
River North




Thursday, September 13, 12
River North




Thursday, September 13, 12
Lincoln Park




Thursday, September 13, 12
South Loop




Thursday, September 13, 12
West Loop




Thursday, September 13, 12
What does ALL this data mean and
                        what do you want me to do with it...

          Inventory levels will continue to drop if the
       current market conditions continue.
          Increases in home value prices.
          Increased competition from buyers and
       investors.
          Fewer REO’s on the market and just as
       many Short Sales.
          Traditional Marketing approaches will come
       into play for gaining listings.
Thursday, September 13, 12
realtor	
  
                                                                   marke,ng	
  
                                                                        plan


                             real	
  estate	
  websites	
  |	
  online	
  marke0ng	
  |	
  training




Thursday, September 13, 12
the realtor online
                                       marketing plan
                                            section 2
                     Marketing Basics

                     Social Media

                     Trulia & Zillow

                     Develop Your Plan

              Take into consideration the Market
            Conditions
Thursday, September 13, 12
just using social media won t take you to the
                        promise land of unicorns and pots of gold




        using the social media s are just TOOL s to use
          for broadcasting your message and expanding
                                                     your reach...
Thursday, September 13, 12
Social Media & Real Estate
          	
  	
  engage	
  in	
  social	
  media	
  both	
  SOCIALLY	
  &	
  for	
  REAL	
  ESTATE.
           	
  	
  don’t	
  treat	
  all	
  social	
  media	
  plaBorms	
  the	
  same.
     	
  	
  be	
  willing	
  to	
  adapt	
  to	
  changes	
  in	
  how	
  social	
  media	
  is	
  used	
  
   and	
  consumed	
  by	
  users.
           	
  	
  reach	
  for	
  your	
  natural	
  crea,ve	
  ability.
         	
  	
  decide	
  which	
  social	
  media	
  plaBorms	
  you	
  want	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
   to	
  engage	
  in.
      	
  	
  be	
  willing	
  to	
  get	
  the	
  informa,on	
  and	
  educa,on	
  on	
  how	
  to	
  
   use	
  these	
  plaBorms.

Thursday, September 13, 12
the 3 main sources for real
                                          estate leads...

                   DATABASE LEADS: Your sphere of influence

                   COLD LEADS: Advertising, mass mailing, office
         phone calls, etc...

                  ONLINE - INTERNET LEADS: Social media,
         Trulia/Zillow, websites, blogging, etc...)


Thursday, September 13, 12
three undeniable truths
                             about effective marketing
       campaigns need an objective - goal. plus, they are
     set with a start & end point.

       campaigns should run consistent and repetitious.
     (marketing never sleeps)

      return on investment (ROI): campaigns must be
     measured and analyzed for cost vs. effectiveness.



Thursday, September 13, 12
3 stages of online - internet
                                marketing for real estate
     1. BASIC: Using Social Media and Real Estate
     Marketing Profiles.

     2. ADVANCED: Websites, video creation, advanced
     social media, advanced Zillow/Trulia accounts.

     3. BRAVEHEART: Craigslist Ads,Blogging,
     advertising, squeeze pages, advanced video
     blogging, pay per click ads. Spending money to
     generate leads


Thursday, September 13, 12
stage 1: basic
               full deployment of all free accounts

               breakdown into two types of accounts

        a. social media (facebook, youtube, linkedin, twitter,
        pinterest...)

        b. online property marketing (zillow, trulia, homes.com,
        realtor.com...)

               free profiles completely filled out for optimization.

               activate program for building online testimonials.

               back to basics - pictures and video

Thursday, September 13, 12
stage 1: basic
                                    agent branding
          your own branding of your name and your business is
       extremely important when engaging online for lead
       generation.

          take extra consideration of your profile pictures &
       logos.

         think of your events, activities, and community and how
       you can interject these into your online marketing.

         remember how your branding is extremely important to
       potential buyers and sellers when they find you online.



Thursday, September 13, 12
stage 1: basic
                                  your mission
             your primary mission in stage 1 is to get
              your professional name everywhere on
           the internet through the use of free social
                  media and property marketing sites




Thursday, September 13, 12
Set up and optimize the
                    stage 1: basic   following accounts: Use this
                                     as a guide for completing
      facebook
      twitter
      youtube
                                               SOCIAL
      google+
                                             NETWORKING
      google places
                                              WEBSITES
      linkedin
      yelp
      pinterest


      zillow.com                            REAL ESTATE
      trulia.com                            MARKETING
      r e a l t o r. c o m                   WEBSITES



Thursday, September 13, 12
NAR: 2011 Report On Homebuyer Statistics
                 37% were First-Time Buyers, Medium Age 31
                 63% Walked through a home that they first previewed online.
                 63% were Repeat Buyers, Medium Age 53
                 10% Found an Realtor online to buy a home.


         INFORMATION SOURCES FOR BUYER PROPERTY SEARCH
                 53% Drove by a home they previewed online first.
                 88% Of buyers used Internet Searches for homes.
                 87% Of buyers used a Real Estate Agent for home searches.
                 55% From Yard Signs
                 30% From Newspaper Ads
                 19% Home Book and/or Magazine




Thursday, September 13, 12
stage 1: basic
                                      additional notes
                   Consider using AngiesList.com if your looking for
          more exposure. It s not free but effective.
                   Make a plan for getting all of these profiles
          completed. It should not take more than 1-2 weeks.
                   Consider which social media you want to engage
          in. It s not absolutely necessary that you engage on
          all of them. Ask El Guapo for more info...



Thursday, September 13, 12
stage 1: changing your
                                view on social media
    The Social Media Networks simply provide some sort
    of outlet or platform to broadcast your message...
    R e a l t o r s w i l l o f t e n s a y t o m e “He y i s Fa c e book
    working for you? Because it doesn't work for me, I
    post all of my listings on it but never get any one
    interested”
    S oci a l Medi a Ne t wo r k s a re n o t a Cla ssif ie d s A d .
    What works is your ability to generate meaningful
    re la ti o ns hi ps an d c o m m u nit y. Th e n e t wo rk is ju st a
    place for you to do that relationship building in.



Thursday, September 13, 12
stage 1: changing your
                                view on social media
      The real power of social networking isn’t in social
      networking. The real power of social networking isn’t in
      collecting likes or retweets or followers or fans. The real
      power of social networking isn’t in gathering up large
      numbers of these abstractions.

      The power of social networking is real. It is in creating real
      connections in real time by the use of Images, Videos,
      Ideas, & Thoughts....



Thursday, September 13, 12
stage 1: changing your view on
                                               social media
     Your relationships in the real world are real. Your ability to
     use digital tools and press buttons on keyboards and tap
     flat pieces of glass and plastic with invisible electronic
     sensors embedded and connected to more copper and
     silicon and then transmitted through the air to towers and
     wending through space and time until it arrives on
     someone else’s piece of glass where it jumps
     instantaneously into their mind...

     where your idea becomes their idea too.          This is the
     real power of social networking.

Thursday, September 13, 12
Thursday, September 13, 12
stage 1:


             I believe both of these sites are as valuable as Social
     Media.
            Fill out your profiles 100% on both of these platforms.
        Update your listings & Connect your listings on both of
     these platforms.
        Use Video & Additional Pictures for marketing your listings
     online.
       Use the Trulia Blog to expand your authority on Buyer/
     Seller topics and issues.

Thursday, September 13, 12
stage 1:



             Probably the most important tool for you to use on these
     platforms are to use the Recommendations feature.

        Start building your Realtor Online Presence by having a
     completed profile and plenty of Recommendations.

              MOST IMPORTANT: Recommendations will help you
     place higher in the Agent Results & Listings Results.



Thursday, September 13, 12
Advertisements


                  Trulia & Zillow both sell different types of Advertising
          Plans.
                  These plans go by Zip Codes.
             Apply basic marketing rules when engaging in
          Advertising Plans on both Trulia & Zillow.
                  Contact me for more information.




Thursday, September 13, 12
Thursday, September 13, 12
Thursday, September 13, 12
Thursday, September 13, 12
how you are pulled up with a
                 basic account on zillow




Thursday, September 13, 12
one of chicago s top agents not
                       taking advantage of zillow , YET




Thursday, September 13, 12
one of chicago s top agents n taking
                              advantage of zillow




Thursday, September 13, 12
GOTO ZILLOW & TRULIA
                                  PROFILES ONLINE




Thursday, September 13, 12
SWITCH TO SOCIAL MEDIA
                                             SLIDES




Thursday, September 13, 12
stage 2: advanced
                   real estate website

                   blogging

                   advanced Trulia & Zillow accounts

                   video production

           it s all about producing content, content,
         and more content.....

Thursday, September 13, 12
stage 2: advanced             the real estate website
         a real estate website should be an information portal for your
     clients & prospective clients

             a base website is your online - interactive business card

        info for buyers: school info, mortgage calculators, property
     searches, how to guides/e-books and tool kits

        info for sellers: how to guides/e-books and tool kits, your
     marketing plan, property evaluations

        info for real estate: short sales, community, rent to own,
     property management, etc...

        The Blog: you can activate the blog feature of a wordpress
     website and begin producing weekly content for improving your
     natural SEO, plus establishing yourself as an authority figure in
     your market.

Thursday, September 13, 12
stage 2: advanced                       blogging

        blogging is an easy way to develop a catalog of information
    for buyers and sellers.

       with effective blogging you can establish yourself as an
    authority figure on real estate in your community.

        developing community pages/blogs are an effective way to
    build natural SEO for your website.

       blogging well written articles can differentiate yourself from
    other competing Realtors in your area.




Thursday, September 13, 12
stage 2: advanced




                 Advanced accounts on Trulia and Zillow work.
           Advanced accounts must be tested and tweaked for
         optimization.
             You still must have a completed profile and optimize your
         listings for full effectiveness.




Thursday, September 13, 12
stage 2: advanced            video production
       there are two types of video Realtors produce. 1.) Property
    Videos & 2.) Realtor Videos.

       Property Videos: Showcases your property listing and the
    agent. Property videos should engaging and unique with limited
    speaking from the agent and GOOD music.

       Agent Videos: Showcase the agent. They can be a simple
    introductory video, or, an informational video on a specific topic
    (short sales, first-time buyers, investment property, staging a
    home, etc...).

      REAL: being real in your videos with good sound and video
    quality is most important. don t be too scripted.


Thursday, September 13, 12
stage 3: braveheart
          complete destruction to the enemy, conquer your
      territory.

               google/facebook ads.

               craigslist Advertising w/squeeze pages.

               paid SEO activities




Thursday, September 13, 12

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Realtor online marketing plan

  • 1. realtor   online   marke,ng   plan real  estate  websites  |  online  marke0ng  |  training Thursday, September 13, 12
  • 2. objective 1. To establish the goals/objectives in building your own Online Marketing Plan. 2. To build a foundation and basic understanding for good techniques in Online Marketing for real estate. 3. Develop your own Online Marketing Plan. Thursday, September 13, 12
  • 3. what is agent redefined? the brainchild of george el guapo cuevas. I want to train Realtors to become better at marketing their properties and themselves online. home to the Realtor Training Blog, a free resource for real estate agents to access all of my training. my business is to build your next real estate website and hire me to train you, your office, or at your next event. Thursday, September 13, 12
  • 4. a free resource for Realtors to get training for online marketing of their properties and themselves. you can ask questions via the blog!!! the realtor training blog Thursday, September 13, 12
  • 5. who is el guapo former realtor from chicago with extensive short sale & new construction experience. Built 125 single family homes in St. Louis - St. Charles County. Tech Geek proudly served in the U.S. Army I love to travel the country to meet and train realtors in everything that is Realtor Marketing and Technology! Thursday, September 13, 12
  • 6. SECTION 1 STATE OF THE MARKET The overall U.S. housing market has been in state of recovery over the past 8-9 months. The housing recovery has not been equal in all places. The housing recovery has been cautiously tepid and slow. The housing recovery has continued despite still high unemployement and flat GDP growth in 2012. Thursday, September 13, 12
  • 7. The Beige Book | June-July 2012 Prepared by the Federal Reserve Bank in Atlanta The Beige Book is a collection of anecdotal economic information put together by Federal Reserve officials to prepare for policy meetings on determining interest rates. June & July 2012: Economy is seeing slow growth and moving at a “modest” pace. Hiring by the private and public sectors remain “Tepid” Not until 2016 will the housing sector be 'normal,' according to IHS Global Insight economist Patrick Newport. Thursday, September 13, 12
  • 8. The Beige Book Prepared by the Federal Reserve Bank in Atlanta June-July 2012 saw U.S. homebuilders start construction of new homes at the fastest pace since 2008. New housing starts at 760,000 in July 2012. New Construction Increased 36.9% in the Western/ Southwestern states. 22.2% in the Northeast, -4.2% in the South, -7.3% in the Midwest. The housing market is one of the few parts of the U.S. economy that has not slowed during the recent slowdown in the overall U.S. Economy. It is possible that the housing market may contribute to the nations annual economic growth in 2012!!!! Thursday, September 13, 12
  • 10. SALES NEW HOME SALES Exit Housing Sales & New Home Sales 6,200,000 6180000 5958000 5,522,222 5677000 5446000 4,844,444 4939000 4649000 4603000 4603000 No. of Housing Units Sold 4566000 4470000 4,166,667 4350000 4309000 3,488,889 2,811,111 2973000 2829000 3010000 2,133,333 1,455,556 1203000 1283000 1086000 1051000 777,778 886000 880000 877000 776000 639000 650000 545000 485000 375000 323000 350000 100,000 1980 1985 1990 1999 2000 2001 2004 2005 2006 2007 2008 2009 2010 20112012-J 1980 - July 2012 Thursday, September 13, 12
  • 11. REALTORS Number Realtors belonging to NAR 1,400,000 1357732 1338001 1265367 1197529 1,050,000 1112645 1066658 1009940 803803 700,000 718599 350,000 0 1996 2000 2005 2006 2007 2008 2009 2010 2011 Thursday, September 13, 12
  • 12. Total Foreclosure Activity By State August 2012 Illinois in 3rd Place Thursday, September 13, 12
  • 13. Foreclosure Activity by Type August 2012 Thursday, September 13, 12
  • 14. REO Sales decrease 31% from a year ago. 2nd QTR 2012 Thursday, September 13, 12
  • 17. Foreclosures & Short Sales in the U.S. The gap between REO’s and Short Sales continued to Shrink in the 2nd QTR 2012. REO’s outnumbered short sales by just 9,833, the smallest difference since the 3rd QTR of 2007. 14% of all Sales were Non-Foreclosure Short Sales. A transaction on a property in which the foreclosure process as not yet started. Realty Trac VP Daren Blomquist, “Given the shortage of supply and the seasonally strong buyer demand in the 2nd QTR 2012, it’s no surprise that the average foreclosure related sales price increased both on a quarterly and annual basis” Thursday, September 13, 12
  • 20. IL Cities with the highest gains in Home Sale Prices Thursday, September 13, 12
  • 21. IL Cities with the highest drops in Home Sale Prices Thursday, September 13, 12
  • 22. MRED Housing Supply Thursday, September 13, 12
  • 23. MRED Housing Supply Thursday, September 13, 12
  • 26. Chicago New Listings Thursday, September 13, 12
  • 27. Chicago Closed Sales Thursday, September 13, 12
  • 28. Chicago Market Time Thursday, September 13, 12
  • 40. What does ALL this data mean and what do you want me to do with it... Inventory levels will continue to drop if the current market conditions continue. Increases in home value prices. Increased competition from buyers and investors. Fewer REO’s on the market and just as many Short Sales. Traditional Marketing approaches will come into play for gaining listings. Thursday, September 13, 12
  • 41. realtor   marke,ng   plan real  estate  websites  |  online  marke0ng  |  training Thursday, September 13, 12
  • 42. the realtor online marketing plan section 2 Marketing Basics Social Media Trulia & Zillow Develop Your Plan Take into consideration the Market Conditions Thursday, September 13, 12
  • 43. just using social media won t take you to the promise land of unicorns and pots of gold using the social media s are just TOOL s to use for broadcasting your message and expanding your reach... Thursday, September 13, 12
  • 44. Social Media & Real Estate    engage  in  social  media  both  SOCIALLY  &  for  REAL  ESTATE.    don’t  treat  all  social  media  plaBorms  the  same.    be  willing  to  adapt  to  changes  in  how  social  media  is  used   and  consumed  by  users.    reach  for  your  natural  crea,ve  ability.    decide  which  social  media  plaBorms  you  want                                             to  engage  in.    be  willing  to  get  the  informa,on  and  educa,on  on  how  to   use  these  plaBorms. Thursday, September 13, 12
  • 45. the 3 main sources for real estate leads... DATABASE LEADS: Your sphere of influence COLD LEADS: Advertising, mass mailing, office phone calls, etc... ONLINE - INTERNET LEADS: Social media, Trulia/Zillow, websites, blogging, etc...) Thursday, September 13, 12
  • 46. three undeniable truths about effective marketing campaigns need an objective - goal. plus, they are set with a start & end point. campaigns should run consistent and repetitious. (marketing never sleeps) return on investment (ROI): campaigns must be measured and analyzed for cost vs. effectiveness. Thursday, September 13, 12
  • 47. 3 stages of online - internet marketing for real estate 1. BASIC: Using Social Media and Real Estate Marketing Profiles. 2. ADVANCED: Websites, video creation, advanced social media, advanced Zillow/Trulia accounts. 3. BRAVEHEART: Craigslist Ads,Blogging, advertising, squeeze pages, advanced video blogging, pay per click ads. Spending money to generate leads Thursday, September 13, 12
  • 48. stage 1: basic full deployment of all free accounts breakdown into two types of accounts a. social media (facebook, youtube, linkedin, twitter, pinterest...) b. online property marketing (zillow, trulia, homes.com, realtor.com...) free profiles completely filled out for optimization. activate program for building online testimonials. back to basics - pictures and video Thursday, September 13, 12
  • 49. stage 1: basic agent branding your own branding of your name and your business is extremely important when engaging online for lead generation. take extra consideration of your profile pictures & logos. think of your events, activities, and community and how you can interject these into your online marketing. remember how your branding is extremely important to potential buyers and sellers when they find you online. Thursday, September 13, 12
  • 50. stage 1: basic your mission your primary mission in stage 1 is to get your professional name everywhere on the internet through the use of free social media and property marketing sites Thursday, September 13, 12
  • 51. Set up and optimize the stage 1: basic following accounts: Use this as a guide for completing facebook twitter youtube SOCIAL google+ NETWORKING google places WEBSITES linkedin yelp pinterest zillow.com REAL ESTATE trulia.com MARKETING r e a l t o r. c o m WEBSITES Thursday, September 13, 12
  • 52. NAR: 2011 Report On Homebuyer Statistics 37% were First-Time Buyers, Medium Age 31 63% Walked through a home that they first previewed online. 63% were Repeat Buyers, Medium Age 53 10% Found an Realtor online to buy a home. INFORMATION SOURCES FOR BUYER PROPERTY SEARCH 53% Drove by a home they previewed online first. 88% Of buyers used Internet Searches for homes. 87% Of buyers used a Real Estate Agent for home searches. 55% From Yard Signs 30% From Newspaper Ads 19% Home Book and/or Magazine Thursday, September 13, 12
  • 53. stage 1: basic additional notes Consider using AngiesList.com if your looking for more exposure. It s not free but effective. Make a plan for getting all of these profiles completed. It should not take more than 1-2 weeks. Consider which social media you want to engage in. It s not absolutely necessary that you engage on all of them. Ask El Guapo for more info... Thursday, September 13, 12
  • 54. stage 1: changing your view on social media The Social Media Networks simply provide some sort of outlet or platform to broadcast your message... R e a l t o r s w i l l o f t e n s a y t o m e “He y i s Fa c e book working for you? Because it doesn't work for me, I post all of my listings on it but never get any one interested” S oci a l Medi a Ne t wo r k s a re n o t a Cla ssif ie d s A d . What works is your ability to generate meaningful re la ti o ns hi ps an d c o m m u nit y. Th e n e t wo rk is ju st a place for you to do that relationship building in. Thursday, September 13, 12
  • 55. stage 1: changing your view on social media The real power of social networking isn’t in social networking. The real power of social networking isn’t in collecting likes or retweets or followers or fans. The real power of social networking isn’t in gathering up large numbers of these abstractions. The power of social networking is real. It is in creating real connections in real time by the use of Images, Videos, Ideas, & Thoughts.... Thursday, September 13, 12
  • 56. stage 1: changing your view on social media Your relationships in the real world are real. Your ability to use digital tools and press buttons on keyboards and tap flat pieces of glass and plastic with invisible electronic sensors embedded and connected to more copper and silicon and then transmitted through the air to towers and wending through space and time until it arrives on someone else’s piece of glass where it jumps instantaneously into their mind... where your idea becomes their idea too. This is the real power of social networking. Thursday, September 13, 12
  • 58. stage 1: I believe both of these sites are as valuable as Social Media. Fill out your profiles 100% on both of these platforms. Update your listings & Connect your listings on both of these platforms. Use Video & Additional Pictures for marketing your listings online. Use the Trulia Blog to expand your authority on Buyer/ Seller topics and issues. Thursday, September 13, 12
  • 59. stage 1: Probably the most important tool for you to use on these platforms are to use the Recommendations feature. Start building your Realtor Online Presence by having a completed profile and plenty of Recommendations. MOST IMPORTANT: Recommendations will help you place higher in the Agent Results & Listings Results. Thursday, September 13, 12
  • 60. Advertisements Trulia & Zillow both sell different types of Advertising Plans. These plans go by Zip Codes. Apply basic marketing rules when engaging in Advertising Plans on both Trulia & Zillow. Contact me for more information. Thursday, September 13, 12
  • 64. how you are pulled up with a basic account on zillow Thursday, September 13, 12
  • 65. one of chicago s top agents not taking advantage of zillow , YET Thursday, September 13, 12
  • 66. one of chicago s top agents n taking advantage of zillow Thursday, September 13, 12
  • 67. GOTO ZILLOW & TRULIA PROFILES ONLINE Thursday, September 13, 12
  • 68. SWITCH TO SOCIAL MEDIA SLIDES Thursday, September 13, 12
  • 69. stage 2: advanced real estate website blogging advanced Trulia & Zillow accounts video production it s all about producing content, content, and more content..... Thursday, September 13, 12
  • 70. stage 2: advanced the real estate website a real estate website should be an information portal for your clients & prospective clients a base website is your online - interactive business card info for buyers: school info, mortgage calculators, property searches, how to guides/e-books and tool kits info for sellers: how to guides/e-books and tool kits, your marketing plan, property evaluations info for real estate: short sales, community, rent to own, property management, etc... The Blog: you can activate the blog feature of a wordpress website and begin producing weekly content for improving your natural SEO, plus establishing yourself as an authority figure in your market. Thursday, September 13, 12
  • 71. stage 2: advanced blogging blogging is an easy way to develop a catalog of information for buyers and sellers. with effective blogging you can establish yourself as an authority figure on real estate in your community. developing community pages/blogs are an effective way to build natural SEO for your website. blogging well written articles can differentiate yourself from other competing Realtors in your area. Thursday, September 13, 12
  • 72. stage 2: advanced Advanced accounts on Trulia and Zillow work. Advanced accounts must be tested and tweaked for optimization. You still must have a completed profile and optimize your listings for full effectiveness. Thursday, September 13, 12
  • 73. stage 2: advanced video production there are two types of video Realtors produce. 1.) Property Videos & 2.) Realtor Videos. Property Videos: Showcases your property listing and the agent. Property videos should engaging and unique with limited speaking from the agent and GOOD music. Agent Videos: Showcase the agent. They can be a simple introductory video, or, an informational video on a specific topic (short sales, first-time buyers, investment property, staging a home, etc...). REAL: being real in your videos with good sound and video quality is most important. don t be too scripted. Thursday, September 13, 12
  • 74. stage 3: braveheart complete destruction to the enemy, conquer your territory. google/facebook ads. craigslist Advertising w/squeeze pages. paid SEO activities Thursday, September 13, 12