Join Pulkit Agrawal, CEO and Co-Founder of Chameleon, as he teaches how to choose the right tools and tech stack to meet team and business objectives now and in the future!

1. Choosing the Right
Tech Stack - The Only
Way to Grow
W/ PULKIT AGRAWAL - CEO AND
CO-FOUNDER OF CHAMELEON
NOVEMBER 16, 2022 AT 9:30 AM
PT, 12:30 PM ET, 5:30 PM GMT
Product Management Today
Empowering you to Empower Them
Rayvonne Carter
Webinar Coordinator,
Product Management Today

2. 03
Insightsoftware empowers the world’s software teams with the most intuitive,
developer-grade embedded analytics solutions, along with a group of dedicated
people invested in your success. Insightsoftware leverages your existing tech
stack, so you can quickly build, manage, and deploy your application. And because
Insightsoftware supports unlimited customization and white-labeling, you have
total control to make the application uniquely your own.
Over 2,200 application teams have trusted Insightsoftware to help power their
businesses with sophisticated analytics capabilities. Insightsoftware was recently
awarded the 2020 “Best Business Intelligence Solution” Proddy award by Product
School, in addition to being named a leader in Business Application Research
Center’s (BARC) BI & Analytics Survey 21 across several categories, including
Operational BI, Embedded BI, and Cloud BI. Insightsoftware is headquartered in
McLean, Virginia, with offices in Ireland, England, Ukraine, and China.
Learn more about what’s possible with Insightsoftware at insightsoftware.com.

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4. Product Management Today
Empowering you to Empower Them
W/ PULKIT AGRAWAL - CEO AND
CO-FOUNDER OF CHAMELEON
Choosing the Right
Tech Stack - The Only
Way to Grow

5. Agenda today
1. Trends in software stacks
2. Modern Data Stack ecosystem
3. Key PLG tooling
4. Key decisions in choosing the right stack

6. 6
SaaS explosion has continued in recent years
Source: https://financesonline.com/saas-software-statistics/

7. 7
Lots of new tools are also flooding the market
Source: https://www.getaccept.com/blog/sales-tech-stacks

8. As more tools are used, “stacks” are important
Source: https://www.bettercloud.com/monitor/the-2021-state-of-saasops-report/; https://trailhead.salesforce.com/content/learn/modules/pw-api-basics/put-the-web-in-web-api

9. A new tooling ecosystem has arrived centred
around cloud data warehouses
Source: https://www.snowflake.com/news/snowflake-reports-financial-results-for-the-first-quarter-of-fiscal-2022/

10. That has enabled a new data stack
Source: https://segment.com/blog/tools-used-in-modern-data-stack-and-what-do-they-do/

11. Event sourcing, transformation, analysis not new
Source: https://segment.com/blog/tools-used-in-modern-data-stack-and-what-do-they-do/

12. Tools for piping data are enablers
Source: https://segment.com/blog/tools-used-in-modern-data-stack-and-what-do-they-do/

13. There are lots of options to choose from
Category Tools options
Data storage
Warehouses: BigQuery, Snowflake, RedShift; Lakes: Databricks/Apache
Spark, Dremio
Transformation, Analysis dbt, Looker, Malloy, Apache, Hex, Metabase, Tableau, Dagster, Prefect
CDPs & event pipes
(for Event Data)
Twilio Segment, mParticle, RudderStack, Snowplow
ETL/ELT
(for Object Data)
Fivetran, Twilio Segment, Airbyte, Stitch
Reverse ETL / Operational
Analytics
Census, Hightouch, Lytics, RudderStack

14. This creates real-time actioning of user data
Source: https://segment.com/blog/tools-used-in-modern-data-stack-and-what-do-they-do/

15. A “PLG stack” adds tooling to act on data
Source: https://www.productled.marketing/c/general/plg-vendor-landscape-2022

16. In addition there are new tools for enabling PQLs
Source: https://www.productled.marketing/c/general/plg-vendor-landscape-2022

17. Some “recipes” we use (at our early stage)
● Clearbit Reveal + Mutiny = web personalization
● Customer.io + Mixpanel = email and product analytics together
● Segment + Chameleon = in-app prompts based on user activity
● Clearbit Enrichment + Hubspot = enriched lead profiles

18. Key decisions (1): Build vs. Buy
Source: https://baremetrics.com/build-vs-buy

19. Key decisions (2): best-in-class vs. all-in-one
● Revenue center vs. cost center? (need to alpha; ease vs. impact)
● Ability to integrate
● Budgetary constraints (either could be cheaper)

20. 1. Identify key gaps in your stack
2. Commit to some key tools (for next 2-3 years)
3. Build ecosystem around those
4. Look for best-in-class solutions
In creating the right stack for you

21. CEO and Co-Founder of Chameleon
Pulkit Agrawal
/in/agrawalpulkit/
chameleon.io
Q&A
Rayvonne Carter
Webinar Coordinator,
Product Management Today
/in/rayvonnecarter/
@ProdMgmtToday
productmanagemen
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