There are several competing definitions of supply chain Control Towers. Here to demystify their meaning and what it takes to have a successful implementation are Principal Nucleus Research Analyst, Andrew MacMillen in conversation with Alkimius founder & CEO, Mauro Gonzalez.

1. Webinar
Demystifying Control Towers:
What Drives Effectiveness?
March 3rd, 2021

2. AGENDA
Conclusions
00
Intro
Andrew MacMillen – Nucleus Research
Mauro Rodrigo Gonzalez – Alkimius Group
01
02
What do organizations need to do in order to have a successful
control tower implementation?
What preparation or groundwork is necessary for control tower
success?
What is a Control Tower?
General Overview for understanding the different aspects or
point of views.
What can organizations do after they implement control towers to
increase the value of their supply chain management
applications?
Artificial intelligence tools, track and trace capabilities with the
Internet of Things
What is the real impact of control towers on short, medium and long-
term return on investment for organizations?
Who is our competition?
What sets our idea apart?
Are there any future developments for control towers that we
should be excited about? More functions or easier to
implement?
03
04
05
06

3. Andrew MacMillen
Principal Analyst at Nucleus Research
Practice Lead for Supply Chain Management software at Nucleus Research
Control Tower + Supply Chain Planning solution expert
Economics + Operations Bachelor, Tufts University
Mauro Rodrigo González
CEO + Founder of ALKIMIUS GROUP
Ex-President Kuehne + Nagel, Mentor of the NLA (Hamburg), HASHMOVE Board
Member
Supply Chain + Logistics Diploma – Kühne Univ., DE
Bachelor in Labor Relations + Human Resources, AR
BA + Strategy at Cranfield School of Management, UK
Europe, North America and South America
WEBINAR www.alkimiusgroup.com
SPEAKERS
+

4. www.alkimiusgroup.com
WEBINAR
01 What is a Control Tower?
Q1

5. www.alkimiusgroup.com
WEBINAR Q1 – What is a Control Tower?
THE NUCLEUS RESEARCH VIEW
Data Visibility
Targets Improvement
Demand forecasts, distribution
requirements, resource
constraints, etc.
Cost reductions,
increased fulfillment, etc.
What do you have and
where is it?
Delivery schedules,
service levels, etc.

6. www.alkimiusgroup.com
WEBINAR Q1 – What is a Control Tower?
Customer
Supply Chain
E2E Digital
Management
Supply + Logistics
Execution
People Processes Systems
Suppliers Manufacturer Receiving Customers End Customers
Airfreight Overland Seafreight Warehousing +
Distribution
Customs + Others
Outbound
Inbound
• Cloud Base Integration
• Data Mining
• Big Data Visibility
• AI + Predictive Analytics
Reverse
Real time visibility, decision making, collaboration and execution.
It provides predictive and prescriptive analytics for advanced problem solving and optimization at the network level.
Automation and resolution of repetitive tasks are part of it.

7. www.alkimiusgroup.com
WEBINAR Q1 – What is a Control Tower?
1 2 3 4
VISIBILITY
Visibility to all the milestones
and events you want to track
across the entire network
ALERTS
Receive alerts based on the
SLA and lead times tagged to
all events and milestones and
you collaborate in real time to
resolve them
DECISION MAKING
Planning and execution within
the control tower. Users make
decisions based on
recommendations from
intelligent agents
AUTONOMOUS
The intelligent agents
embedded within the
execution layer run the supply
network without human
intervention
SUPPLY CHAIN
CONTROL TOWER

8. www.alkimiusgroup.com
WEBINAR Q1 – What is a Control Tower?
INVESTMENTS
CAPABILITIES
THE PATH TO VALUE

9. www.alkimiusgroup.com
WEBINAR
What do organizations need to do in order
to have a successful control tower
implementation?
02
Q2

10. www.alkimiusgroup.com
WEBINAR
Q2 – What do organizations need to do in order to have a successful control tower
implementation?
PROJECT SCOPE CHANGE
MANAGEMENT EXECUTIVE BUY-IN
What exactly are you
trying to do?
How are you going to
make the changes?
Do the right people
understand and support the
changes?
BEGINNING CHALLENGES
HURDLES THAT ALL NEW USERS MUST
OVERCOME

11. www.alkimiusgroup.com
WEBINAR
Q2 – What do organizations need to do in order to have a successful control tower
implementation?
www.alkimiusgroup.com
WEBINAR
SUPPLY CHAIN
E X C E L L E N C E
THE LEVELS OF
Q2 – What do organizations need to do in order to have a successful control tower
implementation?
Source: Tompkins International
BUSINESS AS USUAL LINK EXCELLENCE VISIBILITY COLLABORATION SYNTHESIS VELOCITY

12. SERVICES SUPPLY CHAIN MATURITY LEVELS – THE PATH TO DRIVING FULL
VISIBILITY AND CONTROL
www.alkimiusgroup.com
WEBINAR
Information gathering and data
analysis is performed manually
Multiple legacy systems makes
visibility challenging
Complex environment drives
high cost / cost of change
Regional / local networks not
connected
INNOVATION
VISIBILITY &
CONTROL
SIMPLIFICATION
NETWORK
INFRASTRUCTURE
Customer experience
enhancements underway
SLA and customer experience
projects implemented
Standardization &
simplification projects in
progress
Network redesign for
improved efficiency
Latest technologies enables
collaboration, agility and
scalability
Data analytics optimized to
drive decision-making
Globally consistent business
processes
Fully connected network
infrastructure serving
customers 24x7 with seamless
experience
Full visibility & control across
the supply chain to provide
better customer experience
LESS MATURE FULLY MATURE
Q2 – What do organizations need to do in order to have a successful control tower
implementation?
Source: DHL Supply Chain

13. www.alkimiusgroup.com
PROCESS
ORCHESTRATION
AUTONOMOUS
SUPPLY CHAIN &
PRESCRIPTIVE
VISIBILITY
DATA
CONSOLIDATION
• Internal collaboration
• External collaboration
• Dynamic process management
• Tunable system of control across all
• RPA – Robotic Process Automation
SUPPLY CHAIN CONTROL TOWER
• Descriptive analytics
• Predictive analytics
• Prescriptive analytics
• Big Data Viewer
• Scenario management (What if)
• Real-time visibility among all partners
• Dashboard
• Alert generation
• Exception management
• One single source of truth
• All applications using the same data pool
1
2
3
4
WEBINAR
Q2 – What do organizations need to do in order to have a successful control tower
implementation?
Source: AT Kearney

14. www.alkimiusgroup.com
WEBINAR
What can organizations do after
they implement control towers to
increase the value of their supply chain
management applications?
03
Q3

15. www.alkimiusgroup.com
WEBINAR
Q3 – What can organizations do after they implement control towers to increase the value of
their supply chain management applications?
NEXT STEPS
PROCESS
STANDARDIZATION
WHAT COMES AFTER?
Can you repeat and scale
the changes?
DATA
SECURITY
How will you defend yourself
from external threats and
human error?
CONTINUOUS
LEARNING
What other changes are
possible after initial
implementation?

16. www.alkimiusgroup.com
WEBINAR
Q3 – What can organizations do after they implement control towers to increase the value of
their supply chain management applications?
NEXT STEPS
SUSTAINABILITY
WHAT COMES AFTER?
Are your changes
short-term or long-term?
NEW DATA
SOURCES
How can you add value with
different information?
BUSINESS MODEL
INNOVATION
Can you change how your
business operates?

17. www.alkimiusgroup.com
WEBINAR
Q3 – What can organizations do after they implement control towers to increase the value of
their supply chain management applications?
DIGITAL SUPPLY CHAIN FRAMEWORK
CONNECTED
PRODUCTS
EMBEDDED
SERVICES
SHARED PRODUCTS,
PRODUCT AS A SERVICE
OMNICHANNEL
DISTRIBUTION
SUPPLY CHAIN ANALYTICS
SUPPLY CHAIN RECONFIGURATION
SUPPLY CHAIN AUTOMATION
SUPPLY CHAIN INTEGRATION
DIGITAL
PLANNING
DIGITAL
SUPPLY
DIGITAL
MANUFACTURING
DIGITAL
LOGISTICS
DIGITAL BUSINESS MODEL
DIGITAL SUPPLY CHAIN
Source: AT Kearney

18. www.alkimiusgroup.com
WEBINAR
04
What is the real impact of control towers on
short, medium and long-term return on
investment for organizations?
Q4

19. www.alkimiusgroup.com
WEBINAR Q4 – What is the real impact of control towers on short, medium and long-term return on
investment for organizations?
MANPOWER
OPTIMIZATION
CENTRALIZATION
+ DIGITALIZATION
TRANSPORT
OPPORTUNITIES
EXTRA SAVINGS
+ EFFICIENCIES
FREIGHT AUDIT
+ PAYMENT
4-6%* 3-7%* 5%* 3-5%* 1-3%*
TOTAL SAVINGS + EFFICIENCIES: 10-20% OF THE TOTAL LOGISTICS COST THROUGH ALL THE LIFE
OF THE CONTRACT*
ADDITIONAL SAVINGS, EFFICIENCIES + IMPROVEMENTS IN:
VISIBILITY
+ CONTROL
BUSINESS
AUTOMATIZATION
MANAGEMENT +
COMMUNICATION
DATA MINING
+ INTEGRATION
SATISFACTION +
PERFORMANCE
PENALTIES +
EXTRA COSTS
*: Percentages are estimated on market average. Amounts are subject to verification once the control tower is consolidated.

20. www.alkimiusgroup.com
WEBINAR Q4 – What is the real impact of control towers on short, medium and long-term return on
investment for organizations?
CLOSE TO
CUSTOMERS
INNOVATION
MINDSET
AGILE
ORGANIZATION
OPERATING
MODEL
SIX CAPABILITIES TO COMPETE AGAINST NON-TRADITIONAL SUPPLY CHAINS
SUSTAINABILITY + CIRCULAR
ECONOMY
RESILIENCE + RISK
MANAGEMENT
Source: Adapted from Gartner

21. www.alkimiusgroup.com
WEBINAR
Are there any future developments for
control towers that we should be
excited about? More functions or easier
to implement?
05
Q5

22. www.alkimiusgroup.com
WEBINAR
Q5 – Are there any future developments for control towers that we should be excited about?
More functions or easier to implement?
LOOKING AHEAD
AUTONOMOUS
SUPPLY CHAINS
INTEGRATED
BUSINESS PLANNING
WORKING IN
THE CLOUD

23. CLOUD PLATFORMS
IN-MEMORY COMPUTING (IMC)
DIGITAL TWINS
MACHINE LEARNING AND AI
www.alkimiusgroup.com
WEBINAR
Q5 – Are there any future developments for control towers that we should be excited about?
More functions or easier to implement?
MOBILITY
ROBOTIC PROCESS AUTOMATION (RPA)
INTERNET OF THINGS (IOT)
BUSINESS NETWORKS
TECHNOLOGICAL ENABLERS

24. www.alkimiusgroup.com
WEBINAR
Q5 – Are there any future developments for control towers that we should be excited about?
More functions or easier to implement?
FUTURE FOR
SUPPLY CHAIN
5 CHANGES FOR SUPPLY CHAIN
LEADERS TO ACT ON NOW
SUPPLY CHAIN
DIGITALIZATION
GLOBALIZATION
& OFFSHORING
NEW BUSINESS
MODELS
E-COMMERCE
SHIFT
REMOTE AND
DISTRIBUTED TEAMS

25. www.alkimiusgroup.com
WEBINAR
06 CONCLUSIONS

26. Webinar
Demystifying Control Towers