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How to Earn Executive Support for Your 2023 PR Initiatives

Aggregage
8 Feb 2023
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How to Earn Executive Support for Your 2023 PR Initiatives

  1. HOW TO EARN EXECUTIVE SUPPORT FOR YOUR 2023 PR INITIATIVES Andrea Holland PR Entrepreneur, VC and Startups PR Consultant with Tara Dwyer Webinar Coordinator, Public Relations Today February 8th, 2023 11:00 am PST 2:00pm EST 7:00pm GMT
  2. Started and run by a successful group of digital media entrepreneurs, Aggregage Is reimagining and building out the next generation of business media In a way that meets the needs and expectations of today's business professionals and B2B marketers. Using social media, machine intelligence, smart algorithms, and big data, Aggregage's ever-growing portfolio of industry sector focused verticals delivers the most engaging and relevant content to each industry's professionals. Learn more at www.aggregage.com
  3. Click on the QUESTIONS panel to interact and engage! TO USE YOUR COMPUTER'S AUDIO: When the webinar begins, you will be connected to audio using your computer's microphone and speakers (VoIP). A headset is recommended. TO USE YOUR TELEPHONE: You must select "Use Telephone" after joining and call in using the numbers below. United States: +1 (914) 614-3221 Access Code: 383-288-435
  4. Andrea Holland PR Entrepreneur, VC and Startups PR Consultant HOW TO EARN EXECUTIVE SUPPORT FOR YOUR 2023 PR INITIATIVES
  5. How many times have you heard… - What’s the difference between PR and Marketing? - How do you measure PR? - That’s too expensive, can you do it for cheaper? - Can you guarantee me a story in the Wall Street Journal? - Do we really need PR?
  6. PR + COMMUNICATIONS HOLDS A UNIQUE SUPER POWER
  7. Today you’ll walk away with an understand of…. - How PR efforts can support different business units within an organization - How to better arm yourself for tough executive conversations - How to explain the “how” and “why” PR has the power to fulfill company goals
  8. Andrea Holland 16 years in PR/Communications across global agencies, in-house and consulting
  9. The Data Companies with the highest volume of media coverage – on average a total of 207 pieces – received the highest increases (an average of 28,188 per cent) in funds raised between Series A and Series B.
  10. Business Development + Sales (Funding!) - Generating Positive Brand Awareness - Creating Credibility and Trust - Humanizing Your Story
  11. Marketing - Improving SEO - Supporting Relevant Messaging - Third Party Validation
  12. Human Resources/Recruiting - Engineering - Sales - Product - …you name it
  13. BUSINESS UNIT IMPACT: Partnerships, Access to Tech Accelerator, Sales
  14. BUSINESS UNIT IMPACT: Funding, Marketing, Biz Dev and Sales
  15. BUSINESS UNIT IMPACT: Sales & Business Development
  16. BUSINESS UNIT IMPACT: Hiring, Partnerships, M&A, Sales
  17. BUSINESS UNIT IMPACT: Sales & Business Development
  18. BUSINESS UNIT IMPACT: Hiring, Sales, Marketing
  19. BUSINESS UNIT IMPACT: Sales & Business Development - Use your Super Power to connect business intent with outcomes. - Work to be a “solutionist” and identify ways to add value. - Think STRATEGIC and use TACTICS to achieve it. Contact Details: Shawna Bruce M.D. Bruce & Associates Ltd. mdbruceandassociates.com linkedin.com/in/shawnabruce
  20. Tara Dwyer Webinar Coordinator, Public Relations Today /in/dwyertara publicrelationstoday.com Q&A andreaholland.com /in/aholland/ remoteprjobs.com Andrea Holland PR Entrepreneur, VC and Startups PR Consultant
  21. Connecting - Connect with me on LinkedIn and Twitter @andreaholland - LinkedIn Learning Courses - RemotePRJobs.com (25% off coupon) - Online Course: Build Your Own PR Practice (20% off)
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