How to Earn Executive Support for Your 2023 PR Initiatives

•

0 likes•132 views

Andrea Holland is here to talk us through how to arm yourself for tough executive conversations, and how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

Marketing

HOW TO EARN EXECUTIVE
SUPPORT FOR YOUR 2023
PR INITIATIVES Andrea Holland
PR Entrepreneur, VC and
Startups PR Consultant
with
Tara Dwyer
Webinar Coordinator,
Public Relations Today
February 8th, 2023
11:00 am PST
2:00pm EST
7:00pm GMT

Started and run by a successful group of digital media
entrepreneurs, Aggregage Is reimagining and building out
the next generation of business media In a way that meets
the needs and expectations of today's business professionals
and B2B marketers.
Using social media, machine intelligence, smart algorithms,
and big data, Aggregage's ever-growing portfolio of industry
sector focused verticals delivers the most engaging and
relevant content to each industry's professionals.
Learn more at www.aggregage.com

Click on the QUESTIONS panel
to interact and engage!
TO USE YOUR COMPUTER'S AUDIO:
When the webinar begins, you will be connected to audio using your
computer's microphone and speakers (VoIP). A headset is recommended.
TO USE YOUR TELEPHONE:
You must select "Use Telephone" after joining
and call in using the numbers below.
United States: +1 (914) 614-3221
Access Code: 383-288-435

Andrea Holland
PR Entrepreneur, VC and Startups PR Consultant
HOW TO EARN EXECUTIVE SUPPORT FOR
YOUR 2023 PR INITIATIVES

How many times have you heard…
- What’s the difference between PR and
Marketing?
- How do you measure PR?
- That’s too expensive, can you do it for cheaper?
- Can you guarantee me a story in the Wall Street
Journal?
- Do we really need PR?

PR + COMMUNICATIONS HOLDS A
UNIQUE SUPER POWER

Today you’ll walk away with an
understand of….
- How PR efforts can support different business
units within an organization
- How to better arm yourself for tough executive
conversations
- How to explain the “how” and “why” PR has the
power to fulﬁll company goals

Andrea Holland
16 years in PR/Communications across global
agencies, in-house and consulting

The Data
Companies with the highest
volume of media coverage –
on average a total of 207
pieces – received the highest
increases (an average of
28,188 per cent) in funds
raised between Series A and
Series B.

Marketing
- Improving SEO
- Supporting Relevant Messaging
- Third Party Validation

Human Resources/Recruiting
- Engineering
- Sales
- Product
- …you name it

BUSINESS UNIT IMPACT: Partnerships, Access to Tech Accelerator, Sales

BUSINESS UNIT IMPACT: Funding, Marketing, Biz Dev and Sales

BUSINESS UNIT IMPACT: Sales & Business Development

BUSINESS UNIT IMPACT: Hiring, Partnerships, M&A, Sales

BUSINESS UNIT IMPACT: Hiring, Sales, Marketing

BUSINESS UNIT IMPACT: Sales & Business Development
- Use your Super Power to connect business intent with outcomes.
- Work to be a “solutionist” and identify ways to add value.
- Think STRATEGIC and use TACTICS to achieve it.
Contact Details:
Shawna Bruce
M.D. Bruce & Associates Ltd.
mdbruceandassociates.com
linkedin.com/in/shawnabruce

Tara Dwyer
Webinar Coordinator,
Public Relations Today
/in/dwyertara
publicrelationstoday.com
Q&A
andreaholland.com
/in/aholland/
remoteprjobs.com
Andrea Holland
PR Entrepreneur, VC and Startups PR Consultant

Connecting
- Connect with me on LinkedIn and Twitter
@andreaholland
- LinkedIn Learning Courses
- RemotePRJobs.com (25% off coupon)
- Online Course: Build Your Own PR Practice (20% off)

Similar to How to Earn Executive Support for Your 2023 PR Initiatives

More About Meagahn Moody

mooditude

pr2-0.pdf

SarianaDelCarmen

00938cross functional

Sonal Singhal

Hotwire Germany - Value Package Framework 1.0

Florian Hohenauer

Alliance Public Relation

tusharsahoo

Content shared by advocates performs 10 times better than content shared to paid channels, and seven times better than content in owned channels. That’s why smart brands are empowering their employees to create authentic brand content, including unique photos and videos. As Employee Advocacy programs mature, companies are finding new ways to leverage the power of their brand ambassadors. In this webinar, you will learn to boost your content marketing by empowering your employee advocates. You will also learn: • How to enable employee advocacy for content creation • How to create collaboration between marketing and employee advocates • Implementing and managing content strategies for your employees

1.27.15

Social Media Today

Big Data PRSA International Presentation

Stephen Loudermilk

The quest for the perfect media investment strategy is marked by both challenges and opportunities. Whether you’re navigating the Streaming or Commerce landscape, finding that elusive sweet spot where investment yields maximum impact and efficiency is the ultimate goal. Tinuiti’s media, client strategy and marketplaces experts will be joined by mobile app attribution and analytics leader, Kochava, and unified marketing data platform, Singular. Our expert panelists will share their predictions and insights for the upcoming year. We’ll leverage the power of data and analytics to paint a clear picture of the marketing landscape ahead.

How do I reach the optimal level of investment for maximum impact and efficie...

Tinuiti

In the world of digital marketing, where innovation is fueled by data, creative testing is the heartbeat of effective campaigns. No longer can we rely solely on intuition; we must let the data be our guide. Tinuiti’s Paid Social and design experts will be joined by our partners from marketing measurement platform, Rockerbox, mobile growth and attribution platform, Branch, A/B testing and conversion optimization platform, VWO. This panel discussion will leave you with strategies to ensure your Paid Social campaigns not only resonate with your audience but lead them to take action.

How do I ensure both my media and creative is data-driven?

Tinuiti

SheriFitts_Speaking_Menu_2016

Sheri Fitts

Digital and Creative Services Brochure

Wendi Gladwin

DigitalCreativeOverview

Graham Nelson

Tech Marketing

Rad Campaign and Women Who Tech

360 credential

Pat Orgirl

Corporate Blogging SEO

Todd Williams

If you're a contact center leader you've undoubtedly been inundated with sales people trying to get you to hop on the chatbot bandwagon. But is this the best place to burn our operational calories? In this webinar, Jeremy Watkin aims to refocus our energies on improving the agent experience and talks about how artificial intelligence and better integration between the variety of tools in your support tech stack can help. Tune in for some practical tips for improving agent engagement, reducing attrition, and improving your overall customer experience.

Moving to the Cloud: Linking & Networking for a Better Agent Experience

Aggregage

131108 mc solutions for insurance companies

Gabriele Viebach

Database Restoration: How to Revive Dead Leads and Generate New Ones.pdf

Aggregage

1st class

AJOYSARKER4

Digital Marketing

AubdullahAlMahrub

Similar to How to Earn Executive Support for Your 2023 PR Initiatives (20)

More About Meagahn Moody

pr2-0.pdf

00938cross functional

Hotwire Germany - Value Package Framework 1.0

Alliance Public Relation

1.27.15

Big Data PRSA International Presentation

How do I reach the optimal level of investment for maximum impact and efficie...

How do I ensure both my media and creative is data-driven?

SheriFitts_Speaking_Menu_2016

Digital and Creative Services Brochure

DigitalCreativeOverview

Tech Marketing

360 credential

Corporate Blogging SEO

Moving to the Cloud: Linking & Networking for a Better Agent Experience

131108 mc solutions for insurance companies

Database Restoration: How to Revive Dead Leads and Generate New Ones.pdf

1st class

Digital Marketing

More from Aggregage

https://www.productmanagementtoday.com/frs/26795801/the-path-to-product-excellence--avoiding-common-pitfalls-and-enhancing-communication In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights. Through compelling storytelling and actionable insights, learn to overcome challenges like misaligned objectives, communication breakdowns, and resistance to change. Takeaways: • Uncover and navigate through common pitfalls that are plaguing product teams today. • Explore proven solutions, laying the groundwork for triumphant product launches. • Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies. • Discover how the symbiotic relationship between product managers, UX/UI designers, and developers can transform pitfalls into opportunities, propelling your product outcomes to unprecedented heights.

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

Aggregage

How to Leverage Behavioral Science Insights for Direct Mail Success

Aggregage

Sales & Marketing Alignment_ How to Synergize for Success.pptx.pdf

Aggregage

Sales & Marketing Alignment: How to Synergize for Success

Aggregage

https://www.corporatefinancebrief.com/frs/26690636/how-automation-is-driving-efficiency-through-the-last-mile-of-reporting As organizations strive for agility and efficiency, it's imperative for finance leaders to embrace innovative technologies and redefine traditional processes. Join us as we explore the pivotal role of digitalization and automation in reshaping what is commonly referred to as the “last mile of reporting”. We’ll deep-dive into why digitalization is no longer a choice, but a necessity for finance departments to stay competitive in a fast-paced environment touching on: • 2024 trends for the Office of the CFO: A review of today’s automation revolution within the finance department as it faces evolving internal and external challenges. • Leveraging automation for efficiency and accuracy: Learn how automation tools and technologies can streamline repetitive tasks, reduce manual errors, and free up valuable resources for more strategic initiatives. • Enhancing transparency and stakeholder confidence: See how robust disclosure management practices contribute to increased transparency, fostering trust among stakeholders, including investors, regulators, and internal decision-makers. • Overcoming challenges and embracing change: Gain practical strategies and best practices for overcoming common barriers to digital transformation within finance departments and learn how to effectively manage change to maximize the benefits of automation.

How Automation is Driving Efficiency Through the Last Mile of Reporting

Aggregage

Planning your Restaurant's Path to Profitability

Aggregage

https://www.humanresourcestoday.com/frs/26766735/the-engagement-engine--strategies-for-building-a-high-performance-culture Many companies strive for a positive culture with happy employees. But what if you could achieve more? High-performing cultures are the McLarens of the business world, leaving Camrys in the dust. They unlock exceptional results by fostering innovation, engagement, and continuous growth. In this webinar, we'll demystify the concept and provide practical steps to kickstart the journey toward a high-performing culture in your organization. Drawing on research and real-world examples, we'll discuss the fundamental elements that contribute to such a culture, including trust, feedback loops, and fostering curiosity and growth mindsets. You'll learn how to transform your company from a reliable work environment into an engine for peak performance. Join us to discover: • The High-Performance Difference: We'll explore the key characteristics that set high-performing cultures apart. These cultures attract and retain top talent who crave a dynamic and stimulating work environment. Leaders set the tone by embodying company values and inspiring employees with a clear vision. • Building the Foundation: We'll break down the essential building blocks for a high-performing culture. This includes fostering psychological safety and trust, where employees feel comfortable taking risks and learning from mistakes. Clear goals and focused roadmaps keep everyone aligned, while roadblocks are identified and removed to empower teams to thrive. • A Culture of Growth: High-performing cultures go beyond simply measuring numbers. They embrace a growth mindset, constantly seeking to learn and improve. This includes a commitment to open and honest feedback, delivered in a way that motivates and develops employees.

The Engagement Engine: Strategies for Building a High-Performance Culture

Aggregage

https://www.productmanagementtoday.com/frs/26551585/driving-business-impact-for-pms Move from feature factory to customer outcomes and drive impact in your business! This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap. Understand how your work contributes to your company's strategy and learn to apply frameworks to ensure your features solve user problems that drive business impact. Learning objectives: • Learn how to prioritize the most impactful opportunities: Identify the most impactful opportunities using Impact Mapping and other framing techniques, shift from output orientation to outcome/impact orientation. • Grow your user empathy skills: Better understand users and the problem space they are working in through Journey Maps that are customized for Product Managers. • Understand the risks and hypotheses built into your roadmap: By making explicit the different hypotheses in your plan and identifying the riskiest ones, you will be able to quickly validate the riskiest assumptions and improve your outcomes. • Create actual artifacts for your products: With the practical experience provided in this session, apply these tools to real-world product management scenarios to build journey and impact maps for actual users & products.

Driving Business Impact for PMs with Jon Harmer

Aggregage

Empower yourself as a project manager with insights that directly influence the financial landscape and strategic direction of your organization! Join us for a deep dive into the world of financial strategy, as we dissect key metrics that drive CFOs and business leaders’ investment decisions. This session will equip you with the necessary tools to craft compelling business cases as well as a comprehensive understanding of the crucial distinction between capital expenditure and operational expenditure, and its profound impact on financial statements. During this webinar, we’ll cover the following: • Three Critical Metrics: Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period • Why tracking capital spend is important • How project spend classification shapes the portrayal on an income statement • Classification of capital expenditure (CapEx) versus. operational expenditure (OpEx), and its impact on financial statements and EBITDA

Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...

Aggregage

https://www.nonprofittech.com/frs/26320757/the-real-nonprofit-retention-issue---it-s-not-what-you-think Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis. By unpacking this relationship, we emphasize the importance of cultivating a dedicated workforce to enhance donor retention and drive sustainable growth. 📈 Industry experts Andrew Olsen and Kat Landa will explore: • A data-driven analysis of the current retention crisis in the nonprofit sector 📊 • How talent retention and donor retention challenges faced by nonprofit organizations go hand in hand 🤝 • The key role of organizational leaders in addressing the retention crisis head on 🔑 • Actionable strategies to combat the retention crisis and foster long-term donor relationships 💡

The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Aggregage

https://www.humanresourcestoday.com/frs/26375534/breaking-the-burnout-cycle--empowering-managers-for-excellence In the fast-paced world of work, burnout has emerged as a critical issue. Alarming statistics reveal two in five U.S. workers experience feeling burned out. However, the situation is even more dire among managers, with nearly half reporting burnout, often hidden behind their responsibilities and the desire to uplift their teams. Recognizing the severity of this problem is crucial. Join Bonusly’s Head of People, Adri Glover, and Sr. People Partner, Mollie Hinz, as we delve into the unique challenges faced by managers and provide actionable insights for addressing and preventing manager burnout. We will not only explore the distinct signs of manager burnout but also how to identify the warning signals. We will share practical strategies for alleviating manager burnout and discuss how prioritizing the well-being of your managers will, in turn, enhance team performance and culture. In this webinar you will learn: • Recognizing Warning Signs: Understand and identify the four key warning signs of manager burnout. • Practical Strategies for Alleviation: Gain insights into data-backed methods for managing burnout. • Turning Burnout into Engagement: Explore how prioritizing the well-being of managers can lead to stronger team performance and company culture, turning burnout into an opportunity for growth and resilience.

Breaking the Burnout Cycle: Empowering Managers for Excellence

Aggregage

Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Aggregage

https://www.productmanagementtoday.com/frs/26116444/the-data-metaverse--unpacking-the-roles--use-cases--and-tech-trends-in-data-and-ai Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond. Join us for a forward-looking exploration of the future data landscape! Key objectives: • Introduction to the structures and ownership dynamics of data platform, analytics and AI teams, along with an exploration of various roles in the data ecosystem. • Delve into the distinctive roles and responsibilities of a Platform PM compared to other Product Managers. • Examine real world use cases, both internal and external, where data analytics is applied, and understand its evolution with the introduction of Gen AI. • Anticipated future use cases as we project into 2024 and beyond. • Explore the array of tools and technologies driving data transformation across different stages and states, from source to destination.

The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...

Aggregage

How to Build an Experimentation Culture for Data-Driven Product Development

Aggregage

https://www.humanresourcestoday.com/frs/26116903/bridging-the-gap--the-intersection-of-dei-initiatives-and-employee-benefits Unlock the secrets to transforming your organization’s employee benefits into a strategic tool for Diversity, Equity, and Inclusion (DEI). During this informative session, we will discuss common pitfalls in traditional benefits and then delve into the essence of DEI in employee-centric benefit offerings. This involves not only defining DEI in the workplace but also understanding the pivotal role that employee benefits play in fostering a diverse and inclusive environment. The session will provide actionable insights into creating a robust inclusive benefits strategy, emphasizing the importance of understanding the diverse needs of employees and tailoring benefits to support different demographics, family styles, and generations. Don’t miss this opportunity to revolutionize your approach to employee benefits and make a lasting impact on your workplace culture. Key Audience Takeaways: • Understanding how DEI intersects with Employee Benefits • Creating an inclusive benefits strategy • Affordable and inclusive benefit offerings • Overcoming resistance and challenges • Strategies for implementation • Measuring success and impact

Bridging the Gap: The Intersection of DEI Initiatives and Employee Benefits

Aggregage

https://www.onlineretailtoday.com/frs/26085324/mapping-digital-transformation--retail-s-strategic-shift Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredible opportunities. This session will cover: • How to prepare your organization for the changes and challenges that come with digital transformation • Gaining support for transformation from key stakeholders • Creating a timeline, defining success, assessing your skills, and rallying your team for the journey ahead • Navigating the complex, challenging, and growth-enabling path of transitioning your business to a new tech architecture

Mapping Digital Transformation: Retail’s Strategic Shift

Aggregage

https://www.humanresourcestoday.com/frs/26184029/ai---dei--with-great-opportunities-comes-great-hr-responsibility The promise of AI for today’s organizations is real, yet in a frenzied state of experimentation, many stumble to get to a full-scale enterprise. As companies race to discover what generative AI can do, HR must lead conversations about how to balance cutting-edge innovations with integrity, trust, and diversity. Globally, organizations are at a critical intersection of Diversity, Equity, Inclusion, and AI acceleration. We will explore how AI is rapidly transforming workplace dynamics and decision-making processes. The safety and protection of the workforce have never been more important and need to be co-led by HR to prevent biases and ensure fair and equitable representation in systems, hiring, and the workforce evolution. We'll cover: • The opportunities that AI presents and the responsibility of HR • How to enhance diverse perspectives in use cases • Increasing collaboration between AI Developers, HR, Legal and IT

AI & DEI: With Great Opportunities Comes Great HR Responsibility

Aggregage

Can Brain Science Actually Help Make Your Training & Teaching "Stick"?

Aggregage

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementation. In this session we’ll cover: • A pulse check on retailers’ priorities heading into 2024 • Cross-channel personalization and cracking frictionless omnichannel CX • AI and the potential for personalization • Our recommendations based on the state of the industry

How Personalized Customer Experiences Drive Retail Growth and Revenue

Aggregage

Your Expert Guide to CX Orchestration & Enhancing Customer Journeys

Aggregage

More from Aggregage (20)

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

How to Leverage Behavioral Science Insights for Direct Mail Success

Sales & Marketing Alignment_ How to Synergize for Success.pptx.pdf

Sales & Marketing Alignment: How to Synergize for Success

How Automation is Driving Efficiency Through the Last Mile of Reporting

Planning your Restaurant's Path to Profitability

The Engagement Engine: Strategies for Building a High-Performance Culture

Driving Business Impact for PMs with Jon Harmer

Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...

The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Breaking the Burnout Cycle: Empowering Managers for Excellence

Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...

How to Build an Experimentation Culture for Data-Driven Product Development

Bridging the Gap: The Intersection of DEI Initiatives and Employee Benefits

Mapping Digital Transformation: Retail’s Strategic Shift

AI & DEI: With Great Opportunities Comes Great HR Responsibility

Can Brain Science Actually Help Make Your Training & Teaching "Stick"?

How Personalized Customer Experiences Drive Retail Growth and Revenue

Your Expert Guide to CX Orchestration & Enhancing Customer Journeys

Recently uploaded

Best 5 Graphics Designing Course In Chandigarh

hamitthakurdma01

Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Shamsudeen Adeshokan

Resumé Karina Perez | Digital Strategist

Karina Perez

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Piyush Kumar

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

The Art of sales from fictional characters.

Bharathi sakthi

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

meghakumariji156

Alpha Media March 2024 Buyers Guide.pptx

Dave McCallum

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Search Engine Journal

The seven principles of persuasion by Dr. Robert Cialdini

Surya Prasath

Aiizennxqc Digital Marketing | SEO & SMM

aiizennxqc

In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

elizabethella096

Crypto Quantum Leap - Digital - membership area

jaynee G

Elevating Your Digital Presence by Evitha.pdf

evithatojoparel

SALES-PITCH-an-introduction-to-sales.pptx

23397013

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Cara Menggugurkan Kandungan 087776558899

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Samosa

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

Cartona.pptx. Marketing how to present your project very well , discussed a...

BeshoyFawaz1

The 9th May Incident in Pakistan A Turning Point in History.pptx

elizabethella096

Recently uploaded (20)

Best 5 Graphics Designing Course In Chandigarh

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Resumé Karina Perez | Digital Strategist

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

The Art of sales from fictional characters.

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

Alpha Media March 2024 Buyers Guide.pptx

[Expert Panel] New Google Shopping Ads Strategies Uncovered

The seven principles of persuasion by Dr. Robert Cialdini

Aiizennxqc Digital Marketing | SEO & SMM

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

Crypto Quantum Leap - Digital - membership area

Elevating Your Digital Presence by Evitha.pdf

SALES-PITCH-an-introduction-to-sales.pptx

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Media Marketing Portfolio - Maharsh Benday

Cartona.pptx. Marketing how to present your project very well , discussed a...

The 9th May Incident in Pakistan A Turning Point in History.pptx

How to Earn Executive Support for Your 2023 PR Initiatives

1. HOW TO EARN EXECUTIVE SUPPORT FOR YOUR 2023 PR INITIATIVES Andrea Holland PR Entrepreneur, VC and Startups PR Consultant with Tara Dwyer Webinar Coordinator, Public Relations Today February 8th, 2023 11:00 am PST 2:00pm EST 7:00pm GMT

2. Started and run by a successful group of digital media entrepreneurs, Aggregage Is reimagining and building out the next generation of business media In a way that meets the needs and expectations of today's business professionals and B2B marketers. Using social media, machine intelligence, smart algorithms, and big data, Aggregage's ever-growing portfolio of industry sector focused verticals delivers the most engaging and relevant content to each industry's professionals. Learn more at www.aggregage.com

3. Click on the QUESTIONS panel to interact and engage! TO USE YOUR COMPUTER'S AUDIO: When the webinar begins, you will be connected to audio using your computer's microphone and speakers (VoIP). A headset is recommended. TO USE YOUR TELEPHONE: You must select "Use Telephone" after joining and call in using the numbers below. United States: +1 (914) 614-3221 Access Code: 383-288-435

4. Andrea Holland PR Entrepreneur, VC and Startups PR Consultant HOW TO EARN EXECUTIVE SUPPORT FOR YOUR 2023 PR INITIATIVES

5. How many times have you heard… - What’s the difference between PR and Marketing? - How do you measure PR? - That’s too expensive, can you do it for cheaper? - Can you guarantee me a story in the Wall Street Journal? - Do we really need PR?

6. PR + COMMUNICATIONS HOLDS A UNIQUE SUPER POWER

7. Today you’ll walk away with an understand of…. - How PR efforts can support different business units within an organization - How to better arm yourself for tough executive conversations - How to explain the “how” and “why” PR has the power to fulﬁll company goals

8. Andrea Holland 16 years in PR/Communications across global agencies, in-house and consulting

9. The Data Companies with the highest volume of media coverage – on average a total of 207 pieces – received the highest increases (an average of 28,188 per cent) in funds raised between Series A and Series B.

10. Business Development + Sales (Funding!) - Generating Positive Brand Awareness - Creating Credibility and Trust - Humanizing Your Story

11. Marketing - Improving SEO - Supporting Relevant Messaging - Third Party Validation

12. Human Resources/Recruiting - Engineering - Sales - Product - …you name it

13. BUSINESS UNIT IMPACT: Partnerships, Access to Tech Accelerator, Sales

14. BUSINESS UNIT IMPACT: Funding, Marketing, Biz Dev and Sales

15. BUSINESS UNIT IMPACT: Sales & Business Development

16. BUSINESS UNIT IMPACT: Hiring, Partnerships, M&A, Sales

17. BUSINESS UNIT IMPACT: Sales & Business Development

18. BUSINESS UNIT IMPACT: Hiring, Sales, Marketing

19. BUSINESS UNIT IMPACT: Sales & Business Development - Use your Super Power to connect business intent with outcomes. - Work to be a “solutionist” and identify ways to add value. - Think STRATEGIC and use TACTICS to achieve it. Contact Details: Shawna Bruce M.D. Bruce & Associates Ltd. mdbruceandassociates.com linkedin.com/in/shawnabruce

20. Tara Dwyer Webinar Coordinator, Public Relations Today /in/dwyertara publicrelationstoday.com Q&A andreaholland.com /in/aholland/ remoteprjobs.com Andrea Holland PR Entrepreneur, VC and Startups PR Consultant

21. Connecting - Connect with me on LinkedIn and Twitter @andreaholland - LinkedIn Learning Courses - RemotePRJobs.com (25% off coupon) - Online Course: Build Your Own PR Practice (20% off)

How to Earn Executive Support for Your 2023 PR Initiatives

Recommended

Recommended

More Related Content

Similar to How to Earn Executive Support for Your 2023 PR Initiatives

Similar to How to Earn Executive Support for Your 2023 PR Initiatives (20)

More from Aggregage

More from Aggregage (20)

Recently uploaded

Recently uploaded (20)

How to Earn Executive Support for Your 2023 PR Initiatives