1.
WEBINAR EXCLUSIVE
WITH JOHN-PAUL MACEDO
BUSINESS CONSULTANT AT COADVANTAGE JANUARY
11TH, 2022
11:00 AM PT,
2:00 PM ET,
7:00 PM GMT
MODERATOR:
STEPHANIE BRASWELL
WEBINAR PRODUCTION MANAGER
HUMAN RESOURCES TODAY
KEEPING THE
COMPETITIVE EDGE:
EMPLOYEE BENEFITS
STRATEGIES

2.
Marathon Administrative Company continues a 22-year history of
designing and implementing innovative warranties through multiple
channels. Next up for us? Vehicle Protection as an employee benefit!
Marathon has developed a new, unique, warranty for the employee
benefit marketplace, branded as healthCAR, a car warranty developed
for and distributed through the employee benefit marketplace.
healthCAR protects an employee’s vehicle from unforeseen mechanical
breakdowns at an affordable monthly cost, making those unexpected
inconveniences much easier to handle! It is already garnering great
popularity, and several top ten brokers have signed on and are
implementing. Don’t get left behind!

3.
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Click on the Questions panel to
interact with the presenters

4.
WITH JOHN-PAUL MACEDO
BUSINESS CONSULTANT AT COADVANTAGE
KEEPING THE
COMPETITIVE EDGE:
EMPLOYEE BENEFITS
STRATEGIES

5.
Agenda
• Importance ofAncillary Benefits
• What employees value in 2022 vs 2021
• Unique ancillary offerings to differentiate you as an employer
• How benefits education trumps benefits offering
• Questions & Answers

6.
WhyAncillary BenefitsAre Important
• Competing by direct cash compensation is becoming increasingly difficult
• Attracting & retaining better talent
• Increased employee production
• Rising costs of healthcare

7.
What Employee’s Want
Mercer “rethinking what we need from work” study

8.
State of Mental Health
• In 2020, 20.3% adults received mental health treatment
• 16.5% ofAmericans take prescription meds for anxiety, depression.
CDC National Health Survey No.419 October 2021

9.
Employee Well Being
Affects
Organizational Well Being

10.
CreatingAncillary Benefits Package
• Dental / Vision
• Group Term Life
• Disability – Short Term Disability & Long Term Disability
• Pet Insurance
• FSA/HSA
• PTO
• Gym Membership or Flexible Hours Given for Physical or Mental Health
• 401k

11.
Employee Assistance Program
Provides financial, legal, & mental health resources
– Financial counselor workshop
– Mental health counselors speak on trauma, grief, relational conflict,
managing anxiety

12.
UniqueAncillary Offerings
• Employer Paid Counseling Sessions
• Group Whole Life
• Vehicle Protection
• Real Time Pay
• Tuition reimbursement - $5250/year to pay for educational expenses tax
free for student loan repayment

13.
UniqueAncillary Offerings
• Bonus gives permanent life or disability policy
• Non Qualified Tax Favorable Profit Share – Phantom Equity Plan or Stock
Appreciation Plan
• WellnessAncillary Program encouraging better mental & emotional health
(Section 125 eligible)

14.
Education

15.
What’s the big deal?
Good benefits well-communicated trumps great benefits poorly communicated
56% of respondents felt “completely lost” in trying to understand health
insurance – Bend Financial

16.
What’s the big deal?
Better Education > Better Consumption >
Better Cost Containment & Higher Appreciation

17.
Best Practices on Education
• Multi Channel Communication - group setting, text message, email, 1-1
• Survey your employees for preferred methods of communication
• Talked about Frequently not Yearly

18.
Best Practices on Education
• Yearly re-orientations explaining all benefits
• Onboarding videos with explanation of benefits
• Live workshops hosted by insurance broker, EAP, etc.
• 1-1 meetings
• Email, printed materials, and resources for passive communication

19.
Recap
Importance:Attract & retain talent, increase employee production and mitigate
rising healthcare costs.
Decide on types of benefits. Get feedback from employees, take a survey,
develop a plan.
Better Education > Better Consumption > Better Cost Containment & Higher
Appreciation.

20.
You Make an Impact
Improve our Organizations
Improve our People
Improve their Lives
Improve their Homes
Improve next Generation
Create Lasting Change for Generations to Come

21.
Contact Me
Follow or Connect On Linkedin
https://www.linkedin.com/in/jpmacedo/
516-507-9573
jmacedo@coadvantage.com

22.
Business Consultant at
CoAdvantage
John-Paul Macedo
/in/jpmacedo/
coadvantage.com/
Webinar Production Manager
Human Resources Today
Stephanie Braswell
/in/stephanie-braswell-664364248/
HumanResourcesToday.com
Q&A