Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

1. Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media Residential Realty Today Expert Insights. Personalized for you. Stephanie Braswell Webinar Coordinator, Residential Realty January 25th 2023 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST with Sarah Santa Ana Real Estate Coach, Move4Free Realty &

2. Access Code: 301 - 033 - 801 Audio PIN: Shown after joining thewebinar Click on the Questions panel to interact with the presenters TO USE YOUR COMPUTER'S AUDIO: When the webinar begins, you will be connected to audio using your computer's microphone and speakers (VoIP). A headset is recommended. --OR-- TO USE YOUR TELEPHONE: You must select " Use Telephone" after joining and call in using the numbers below. United States: + 1( 631 )992-3221

3. Using social media, machine intelligence/smart algorithms and big data, Aggregage’s ever-growing portfolio of industry-sector focused verticals delivers the most engaging and relevant content to each industry’s professionals. Our content comes from an average of 100 or more industry thought leaders in each vertical, offering their insights, analyses and opinions on the important issues and trends in the industry. This breadth of content sources generates hundreds of fresh pieces of content each week, so that readers can make excellent use of the limited amount of time that they have available to stay up to date on their industry’s developments. https://www.aggregage.com/

4. Sarah Santa Ana Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

5. © 2016 Club Wealth® All Rights Reserved Importance of Online Presence 97% of buyers used the internet to search for a home 90.7% say that Websites are the most popular marketing channel 51% of buyers found homes they purchased on the internet 90% of realtors use Facebook to promote their business Source: 17 Vital Real Estate Marketing Statistics in 2022 by ﬁtsmallbusiness.com.

7. © 2016 Club Wealth® All Rights Reserved Social Media Basics ● Does your Social media profiles say you are in Real Estate? ● Is your website on your profiles? ● Does your profile say you do other jobs? ● Is your account public? ● Is there a public way to contact you?

8. © 2016 Club Wealth® All Rights Reserved Social Media Basics ● Do you post anything real estate related? ● How often do you post about real estate? ● To have two accounts or not? ● Do a google search for yourself right now ● What else do you post, what's your niche….

9. © 2016 Club Wealth® All Rights Reserved Hashtags Rules ● Use hashtags without spaces or symbols ● Use relevant and speciﬁc hashtags ● Keep hashtags short and simple ● Research hashtags before using them

10. © 2016 Club Wealth® All Rights Reserved Content Ideas ● From your local association (latest market trends, news, and changes) ● From other realtors outside your area ● Stories from your past and current clients ● Pinterest ● FB groups ● Whats going on in your life ● CONGRATS to your clients ● Your listings

12. © 2016 Club Wealth® All Rights Reserved How to Geotag photos for your business Many business owners are not aware of EXIF data and how to geotag images so that your business shows up in local results. This simple change can make all the difference for your search rank. Thank You For Your Referrals: Servicing Virginia, Maryland and Washington DC

13. © 2016 Club Wealth® All Rights Reserved Interacting with Others ● Respond to any questions ● Tag friends and family ● Respond to others post …. Happy Birthday, hope you feel better, Congrats etc. ● post something personal that gets interaction ○ Ask Questions ○ Tag people ○ before you post ask yourself will be comment

15. © 2016 Club Wealth® All Rights Reserved Google My Business Google My Business provides you with the ability to list your business location on Google Maps and local search results. You can display important information about your business, including the opening/closing times, contact details or a link to your website.

22. © 2016 Club Wealth® All Rights Reserved Google Tips ● Make sure Google my business & GLSA info matches ● Check Citation Tracker sites to ensure all data are the same (A citation is an online mention of a business that features the Name, Address, and Phone number (NAP) of the business) ● Get Reviews!!!!!! (google and beat the number of reviews for your local competitors) ● Have friends ask questions on google page (answer them promptly) ● Use google maps everytime you go to your oﬃce address

24. © 2016 Club Wealth® All Rights Reserved Social media Automation and Scheduling There are several ways to automate social media posts, including using social media management tools and scheduling tools Social media management tools such as Hootsuite, Sprout Social, and Buffer allow you to schedule posts in advance and manage multiple accounts from one platform. Scheduling tools like Later, Planoly, and CoSchedule allow you to visually plan your Instagram feed and schedule posts in advance. ● Monday Motivations (Motivational quotes, memes, disussions) ● Talk to me Tuesday (exciting stuff going on in the market, buyer and seller tips) ● Wacky Wednesday (show crazy MLS photos, historical data) ● Thirsty thursday (cool restaurants, bars, bakeries, recipes, local shops) ● Financial friday (cool loan products, grant programs, budget tips, investment tips)

25. © 2016 Club Wealth® All Rights Reserved If you would be willing to give me a 5 Star Review https://g.page/r/CZePIzm9b_FeEBM/review Email Admin@move4freerealty.com a screenshot of your review and you will receive: Free Coaching Strategy Call 10 Non Investment Lead Sources 2 of My Best Content Generators Mega Open House Checklist Thank You For Your Referrals: Servicing Virginia, Maryland and Washington DC

26. Q&A Sarah Santa Ana Real Estate Coach Move4Free Realty Stephanie Braswell Webinar Coordinator, Residential Realty Today /in/sarah-santa-ana-5b25417/ /in/stephanie-braswell-664364248/ residentialrealtytoday.com

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