2022 Small
Business SEO
Report

Visual Objects, a B2B guide for choosing the
best creative services, surveyed 1,003 small
business owners and managers on their SEO
tactics for 2022 and they found that nearly half
of them still don't invest in SEO, even though it
provides lasting benefits over time.

K ➤ Most small businesses (79%) are confident in their understanding of SEO
best practices.
➤ Almost half of small businesses (47%) are not currently investing in SEO.
➤ 27% of small businesses began investing in SEO only in 2021.
➤ 25% of small businesses plan to invest in SEO in 2022.
➤ Over 40% of small businesses use in-house SEO software and tools
instead of hiring an outside expert.
➤ Small businesses prioritize the following SEO tactics:
➢ Keyword research (43%)
➢ Technical SEO optimization (40%)
➢ Local search optimization (37%)
Key findings
Source: Visual Objects 2022 Small Business Survey www.agiledigitalagency.com

T Twenty-seven percent of small businesses (27%) began investing in
SEO in 2021.
2021 was a turn point for Small Businesses
The pandemic provided many small businesses with the downtime
to invest in their online presence as they attempted to capitalize on
increased online purchasing activity.
Teresha Aird, co-founder and CMO at Offices.net
Source: Visual Objects 2022 Small Business Survey www.agiledigitalagency.com

Small businesses are
beginning to see how SEO
strategies can take their
business to new heights

S SEO will help small businesses with:
➤ Ranking in the top results
➤ Encouraging additional web traffic
➤ Boosting sales
Delays with investing in SEO are likely due to the lack of immediacy
of results — it often takes upwards of 3 months to see changes in
performance after implementing SEO strategies.
Benefits of investing in SEO
Source: Visual Objects 2022 Small Business Survey www.agiledigitalagency.com

M Main Tactics Small Businesses Use to Optimize SEO Strategies:
➤ Keyword research (43%)
➤ Technical optimization (40%)
➤ Local search optimization (37%)
➤ Video content creation (36%)
➤ UX optimization (30%)
➤ Written content creation (30%)
Main Tactics Small Businesses Use for SEO
Source: Visual Objects 2022 Small Business Survey www.agiledigitalagency.com

R SEO Software and tools
Employees that work with SEO and other responsibilities
In-house employees that’s only responsibility is SEO
SEO consultants and freelancers
Resources employed in their SEO efforts
Source: Visual Objects 2022 Small Business Survey www.agiledigitalagency.com
38%
35%
42%
33%

T Twenty-one percent of small businesses (21%) believe that website
engagement is the most important metric for tracking company
success, showcasing the need for a well-optimized website.
Website engagement is a value that’s measured by how well your
site users are enjoying or engaging with your website.
Website engagement factors in the following:
➤ Bounce rate
➤ Session duration
➤ Click Through Rate (CTR)
➤ Time on page
Source: Visual Objects 2022 Small Business Survey
Important metrics for tracking success
www.agiledigitalagency.com

SEO Services
Professional
Are you part of the 90% of websites that get no
organic search traffic from Google? If so, it’s time
to embrace the power of SEO and join the other
10%! With our professional SEO services, you can
outrank your competition and get the traffic you
deserve!
Agile Digital Agency
https://www.agiledigitalagency.com/services/seo/
hello@agiledigitalagency.com
2022 Small Business SEO Report www.agiledigitalagency.com

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