1.
1
Sonepar Transformation
Journey
Fabrice del Aguila - Sonepar
Anne-Sophie Girault le Mault - Publicis Sapient
#scale
September 20th, 2022 – New Cap Event Center

2.
Merci à tous nos sponsors & partenaires
Platinium
Gold
Silver

3.
Anne-Sophie
Girault-Le
Mault
Fabrice
del Aguila

4.
AGENDA
1.About Sonepar
2.Program & challenges
3.Agile and SAFe
4.Learnings
5.Q&A

5.
Section 1
About Sonepar
5

6.
6
Our Vision
Sonepar aims to remain the world leader
in B-to-B electrical products, systems, and
services distribution, serving customers with
an omnichannel digital experience,
promoting best-in-class sustainability, and
ensuring associates a diverse and inclusive
working environment.
Philippe DELPECH
Chief Executive Officer Sonepar

7.
26,4
Billion Euros
Group sales in 2021
1 MILLION
Order lines per day
45,000
associates
2,800
branches
40
countries
+100
brands
#1
in 11
countries
#2 or #3
in 18
countries
Key figures

8.
0
4.3
4.8
5.8
6.4 6.6 6.6 7
7.7
9.4
10.5
12.8
11.9
13.4
14.7
16.3 16.3
17.2
20.2 20.6
21.6
22.4
24.0
23.0
26.4
+8%
compound
annual growth
rate
Sustainable and steady growth

9.
One Million
Customers
11%
8%
57%
24%
Sales figures
31 Dec. 2021
Industry
Infrastructures
Others
Installers

10.
Sonepar Digital Entreprise
ONLINE SALES
CAGR 2015-20
VS. SONEPAR
3x
% ONLINE SALES
30%
75,000,000
DIGITAL ORDER LINES
MORE THAN
>500,000
WEBSHOPS ACTIVE USERS
PER MONTH
SYSTEM 2
SYTEM
#2
BUYS 3x
MORE
AN OMNICHANNEL
CUSTOMER
MOBILE
REVENUE
GROWTH,
FY21/20
+30%
>35,000,000
# PRODUCTS IN THE
SONEPAR GLOBAL DATA BASE
>200
DIGITAL
FACTORY
TEAM
80%
LARGEST ONLINE PENETRATION
25
# NPS SURVEYS
DIGITAL
CHANNEL
95%
EMAIL TO EDI
LIVE IN
VS. WEBSHOP
ONLY
OF REVENUES
IN DIGITAL
MATURE
COUNTRIES
ACCOUNT
OPENED IN
2 MINUTES
DATA LAKE
SUPPLIER
PORTAL
COVERING
100% OF
OUR STRATEGIC
SUPPLIERS

11.
Section 2
Programme & Challenges
11

12.
NEW Customer profile
and expectations
NEW Products and solutions
NEW Distribution models
NEW Price paradigm
NEW Enriched ecosystem
Value proposition by customer segment
Market trends Our strategic response
Omni-channel go-to-market
Best in class operational productivity
Data as a strategic asset
Supplier and customer ecosystem
innovation accelerator

13.
Omni-channel
customer experience
Know every customer
360°
Personalize
experience across
every channel
Seamlessly connects
digital & physical
touchpoints
Enable lead &
sales opportunities
DATA
Digitally powered ASSOCIATE EXPERIENCE
Productivity – Efficiency

14.
*Spark – Sonepar Omni-Channel Platform
SMITH ELEC
CORP.
Marketing Ventes
Service client
E-commerce
Leads
Chat, WhatsApp, Mobile
app, Call back, Associate
user, NPS …
Qualified leads & Opportunities
Task & call for actions
Interaction's history …
…
Qualified leads &
Opportunies
Task & call for actions
Interactions history
Interests & preferences
Traffic & Leads
Personalization
Customer journeys
…

15.
Sonepar Marketplace
‘One Stop Shop’ model
*Spark eCommerce Marketplace extension

16.
16
Digital Factory
• 220 Experts
• 50 OpCo associates
• 15 nationalities
Philippe DELPECH
Chief Executive Officer Sonepar
DIGITAL
FACTORY

17.
Infrastructure
Data Design & Collaboration
Web Customer Experience Mobile Customer Experience
Backend
Monitoring & Security
Quality & Resilience
Web & Mobile Associate Experience
*Spark – Technology Map

18.
Section 3
Agile & SAFe
18

19.
Close to full SAFe implementation
• 1 « official » ART of 250 ppl
• 1 LPM (current WIP)
• 2 « unofficial » ARTs
• 2 RTE
• 2 value streams
• 6 solutions
• 10 Pis
• 9 full remote PIP

20.
King of rules: When it is manual, automate it
Unit Test
Functional
Test
Perf.
Test
Security
Test
Move to
Prod
Quality Test
Objective <5mn(*)
DEV
finished
Time for a new joiner to have
access rights for all needed
softwares: <1mn
Time to build a new ecommerce site for
a new OpCo ready to be set-up and to
be connected: <5mn

21.
Decentralized decision-making process
RAPID matrix

22.
22
Agile Workplace
Individuals & Interactions

23.
Section 4
Learnings
23

24.
8 key learnings
DRIVING THE
CHANGE
1
A GREEN LAWN IS
NOT SO COOL
2
BEST PRACTICES
ARE NOT ALWAYS
THE BEST
3
SHARE IDEAS
NOT PLANS
4
NEVER
UNDERESTIMATE THE
POWER OF THE
COFFEEMAKER
5
PARTNER WITH
CLIENT AS
CONSULTANT
6
DECISION
DECENTRALIZATION IS
PARAMOUNT
7
SAAS / PAAS
INTEGRATIONS
8

25.
SAFe – What is missing / How we adapted the framework
SAFE IS NOT
OUR
RELIGION
1
CHANGE
MANAGEMENT
2
PORTFOLIO
SHOULD COME
FIRST
3
DELIVERY IS A
MANAGEMENT FOCUS
4
SYNC AND MEET IN
REMOTE WORLD
5
MISSING REAL
LIFE ROLES
6
MVP VS MEP
7
MISSING AND
INSUFFICIENT TOOLS
8

26.
Learn from yesterday,
live for today, hope for
tomorrow. The
important thing is not
to stop questioning.
Albert Einstein

27.
Q&A