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7 Steps to Design,
Build, and Scale
an AI Product
AGILE INDIA
March 21, 2019
Allie Miller
Amazon
IBM Watson
Wharton MBA
Dartmouth BA
@alliekmiller
Allie K. Miller | Agile India
Artificial Intelligence
Using a computer to perform human-level tasks.
Ex: visual recognition, speech recognition,
natural language understanding, pattern
recognition, and language translation.
Machine Learning
Computer sees millions of examples.
Computer makes model to map inputs to outputs.
Computer sees new input.
Computer provides output.
Allie K. Miller | Agile India
Now we know
what AI is.
How do you build it?
7steps
7 STEPS TO DESIGN,
BUILD, AND SCALE AI
Agile India | Allie K. Miller
Problem Scope Team Data
Test Optimize Scale
PROBLEM FIND PAINPOINT
The bigger the need,
the easier the sell.
OUTCOME
What is the result you
want?
MEET USERS
Speak to users, develop
personas, find goals.
Allie K. Miller | Agile India
SCOPE TIMELINE
Is there a date you
must hit? Why?
RESOURCES
What are your constraints?
BUDGET
Minimum MVP budget?
Add a buffer.
Allie K. Miller | Agile India
TEAM HIRE OR TEACH ML
1 MLE : 4 SWEs
DIVERSITY & BIAS
Age, gender, ethnicity,
etc. Robust QA.
MULTI-FUNCTION
Eng, design, product,
sales, mktg, legal, finance,
execs, and SMEs early.
Allie K. Miller | Agile India
DATA UNIQUE PIPELINE
What source? Is it
owned?
GOOD DATA
Sourcing and cleaning.
Mirror input. Who is
annotating and QA?
Focus on noise reduction.
MORE OF IT
Prepare for edge cases.
Allie K. Miller | Agile India
HALFWAY
DONE!
Allie K. Miller | Agile India
UX
BONUS!
IS IT AI?
Do users need to know it
is AI (Uber vs doctor)?
INTERFACE
Are users involved?
Common: thumbs up/down.
Less common?
TRANSPARENCY
Is more transparent
always better?
Allie K. Miller | Agile India
TEST PROVE SMALL
Research competitors,
align your team.
SUCCESS METRICS
AI and non-AI.
Accuracy and painpoints.
MEASURE & ADAPT
Don't aim for perfection.
Allie K. Miller | Agile India
OPTIMIZE FEEDBACK LOOP
Treat mistakes with care.
DATA LIFECYCLE
Data is value.
Constant stream.
Can it be automated?
DON'T SILO IT
Integrate AI within
business workflow.
Allie K. Miller | Agile India
SCALE EXPAND SMART
Bigger data set? More
cities? New features?
COMBINE TECH
IoT is popular!
CHECK IN
Every few months.
Still valuable? Can it be
improved? New products?
Allie K. Miller | Agile India
Problem: who are you helping and why?
Scope: what are the constraints?
Team: who is the best to get it done?
Data: where is the fuel?
Test: how can we prove this will work?
Optimize: can we make it better?
Scale: can the project grow?
1
2
3
4
5
6
7
Allie K. Miller | Agile India
Allie Miller
Thank you!
@alliekmiller

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7 Steps to Design, Build, and Scale an AI Product by Allie Miller at #AgileIndia2019

  • 1. 7 Steps to Design, Build, and Scale an AI Product AGILE INDIA March 21, 2019
  • 2. Allie Miller Amazon IBM Watson Wharton MBA Dartmouth BA @alliekmiller
  • 3. Allie K. Miller | Agile India Artificial Intelligence Using a computer to perform human-level tasks. Ex: visual recognition, speech recognition, natural language understanding, pattern recognition, and language translation.
  • 4. Machine Learning Computer sees millions of examples. Computer makes model to map inputs to outputs. Computer sees new input. Computer provides output. Allie K. Miller | Agile India
  • 5. Now we know what AI is. How do you build it?
  • 7. 7 STEPS TO DESIGN, BUILD, AND SCALE AI Agile India | Allie K. Miller Problem Scope Team Data Test Optimize Scale
  • 8. PROBLEM FIND PAINPOINT The bigger the need, the easier the sell. OUTCOME What is the result you want? MEET USERS Speak to users, develop personas, find goals. Allie K. Miller | Agile India
  • 9. SCOPE TIMELINE Is there a date you must hit? Why? RESOURCES What are your constraints? BUDGET Minimum MVP budget? Add a buffer. Allie K. Miller | Agile India
  • 10. TEAM HIRE OR TEACH ML 1 MLE : 4 SWEs DIVERSITY & BIAS Age, gender, ethnicity, etc. Robust QA. MULTI-FUNCTION Eng, design, product, sales, mktg, legal, finance, execs, and SMEs early. Allie K. Miller | Agile India
  • 11. DATA UNIQUE PIPELINE What source? Is it owned? GOOD DATA Sourcing and cleaning. Mirror input. Who is annotating and QA? Focus on noise reduction. MORE OF IT Prepare for edge cases. Allie K. Miller | Agile India
  • 13. UX BONUS! IS IT AI? Do users need to know it is AI (Uber vs doctor)? INTERFACE Are users involved? Common: thumbs up/down. Less common? TRANSPARENCY Is more transparent always better? Allie K. Miller | Agile India
  • 14. TEST PROVE SMALL Research competitors, align your team. SUCCESS METRICS AI and non-AI. Accuracy and painpoints. MEASURE & ADAPT Don't aim for perfection. Allie K. Miller | Agile India
  • 15. OPTIMIZE FEEDBACK LOOP Treat mistakes with care. DATA LIFECYCLE Data is value. Constant stream. Can it be automated? DON'T SILO IT Integrate AI within business workflow. Allie K. Miller | Agile India
  • 16. SCALE EXPAND SMART Bigger data set? More cities? New features? COMBINE TECH IoT is popular! CHECK IN Every few months. Still valuable? Can it be improved? New products? Allie K. Miller | Agile India
  • 17. Problem: who are you helping and why? Scope: what are the constraints? Team: who is the best to get it done? Data: where is the fuel? Test: how can we prove this will work? Optimize: can we make it better? Scale: can the project grow? 1 2 3 4 5 6 7 Allie K. Miller | Agile India