Need to arm yourself with the ammunition to say NO to overbearing and unproven marketing requests from unMarketers at work? Say goodbye to the old order taker mentality and hello to analytical and strategic thinking. This suite of communication packages will work to add some realism to any unMarketer’s fantasy, ineffective and totally unrealistic hair-brained dream. For both marketing campaigns and events, we have come up with standardized packages complete with averages hours and costs to execute. Tell them to STHU and put the money where their mouth is. Stop working on what they want and have more time to create what you KNOW will work.

1.
Budgeting Template:
AGILE PROMO CAMPAIGNS
& OFF-LINE EVENT PACKAGES
Based on your year-long touchpoint diagram (Journey with the brand),
count the total number of events, determine package type below and
calculate a ballpark annual budget you will need for successful content
marketing.
Note: Estimates are based on a flat $200/hr agency rate. If creative work is
completed in-house, then reduce times and costs by 50%
LARGE Integrated Campaign
Reach current constituents and look-alike prospects
(Approx. 80 -100 hrs + 3K media spend - $16-20K value based on $200/hr)
1 Website promotional landing page (8)
2 Home page banner ad designs (2)
1 Promo link in member-only area (1)
4 Marketing Email Blasts (32)
• Teaser
• Announcement or eInvite
• Reminder
• Thank You
• Monthly eNewsletter feature
Paid Media (20)
• Media Strategy
• Banner Display remarketing
• Paid Search (Google & Yahoo/Bing)
• 4 Promoted Social posts with custom sharing images
PR/Events/Social/Blogs (30)
• 4 PR Releases (to match email timing)
• 2 TSF Blog stories (1 launch and 1 wrap-up)
• Event Coverage with real-time posts (optional video capture)

2. • Branded leave-behind (standard) with custom 1 page flyer
• 1 PR Kit for Influencers
• 1 content marketing piece (PDF, whitepaper, infographic, video)
Medium Integrated Campaign
Reach current constituents and maximize social influencers)
(Approx. 55 -70 hrs - $10-14K value based on $200/hr)
1 Website promotional landing page (8)
1 Home page banner ad designs (1)
1 Promo link in member-only area (1)
3 Marketing Email Blasts (20)
• Teaser
• Announcement or eInvite
• Thank You
• Monthly eNewsletter feature
Paid Media (10)
• Google Adwords – site-link added on branded ads
• 4 Promoted Social posts with custom sharing images
PR/Social/Blogs (15)
• 1 PR Release (to local news partners)
• 2 TSF Blog stories (1 launch and 1 wrapup)
• Event Coverage with real-time posts (optional video capture)
• Standard leave-behind only
Small Integrated Campaign
Reach current constituents & subscribers only
(Approx. 10 hrs - $2K value based on $200/hr)
1 Home page banner ad designs (1)
Featured in Monthly eNewsletter(s) eBlast (3)
PR/Social/Blogs (5)
• 1 TSF Blog story (1 wrap-up)
• Real-time post during event (if images supplied)
• Standard leave-behind only

3. LARGE Event Planning
100+ Attendees with catering & location rental
(Approx. 110 - 130 hrs + $2,500 print - $22-26K value based on $200/hr)
Location rental and food costs additional $10-15K and photographer $1.5K
1 Event landing page with registration (4)
1 Promo link in member-only area (if applicable) (1)
4 Marketing Email Blasts (25)
• Save the Date
• eInvite Registration
• Reminder
• Thank You
• Event recap in monthly eNewsletter eBlast (links to blog/video)
Print ($2,500 plus 50 hrs)
• Custom printed invitation (includes mailing)
• Signage and collateral support (standard)
• Custom printed leave-behind
PR/Events/Social/Blogs (50 plus 1,5K photo costs)
• 1 TSF Blog story (wrap-up)
• Event & Caterer Coordination
• Event Decoration
• Event Coverage (optional video capture)
• Post Event Video on YouTube (edited)
• Custom printed leave-behind
• Photographer and Videographer at event
• Coordination with local news outlets (if applicable)
Small Event Planning
Approx. 25+ Attendees (event coordination by PS or CP lead)
(Approx. 40 hrs + $1,500 photo coverage - $8-10K value based on $200/hr)
1 Event landing page with registration (4)
1 Promo link in member-only area (if applicable) (1)
4 Marketing Email Blasts (25)
• Save the Date
• eInvite Registration

4. • Reminder
• Thank You
• Event recap in monthly eNewsletter (links to blog/video)
PR/Events/Social/Blogs (10 plus 1,5K photo costs)
• 1 TSF Blog story (wrap-up)
• Signage and collateral support (standard)
• Event Coverage (optional video capture)
• Photographer and Videographer at event