Monthly digital marketing report (free template)
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This document outlines key metrics for various marketing channels and their performance over 12 months. It tracks growth in email addresses, social media followers, website visits, leads generated, and customers obtained. Visits increased 7% per month on average while leads grew 9% and customers 20%. Conversion rates from visits to leads to customers also improved over time.
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Monthly digital marketing report (free template)
- 1. How to Use This Template
- 2. How to Use This Template
- 3. Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Description Email 200 300 400 500 550 600 650 700 800 900 950 1000 5% Email addresses in the database Facebook 100 100 200 200 300 300 400 400 500 500 600 700 17% Facebook page likes LinkedIn 100 100 200 200 300 300 400 400 500 500 600 700 17% LinkedIn company page followers + group members Twitter 100 100 200 200 300 300 400 400 500 500 600 700 17% Corporate Twitter account followers YouTube 0 0 10 10 20 20 30 30 40 40 50 50 0% YouTube channel subscribers Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Total 500 600 1010 1110 1470 1520 1880 1930 2340 2440 2800 3150 13% MoM Growth MoM Growth Reach
- 4. Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Direct Traffic 50 60 70 80 90 100 110 120 130 140 150 160 7% Email Marketing 50 60 70 80 90 100 110 120 130 140 150 160 7% Organic Search 50 60 70 80 90 100 110 120 130 140 155 170 10% Paid Search 50 60 70 80 90 100 110 120 130 140 150 160 7% Referrals 50 60 70 80 90 100 110 120 130 140 150 160 7% Social Media 50 60 70 80 90 100 110 120 130 140 150 160 7% Other Campaign 50 60 70 80 90 100 110 120 130 140 150 160 7% Offline Sources n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Total 350 420 490 560 630 700 770 840 910 980 1055 1130 7% Total Online 350 420 490 560 630 700 770 840 910 980 1055 1130 7% MoM Growth MoM Growth Visits
- 5. Visits
- 6. Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Direct Traffic 10 15 20 25 30 35 40 45 50 55 60 65 8% Email Marketing 10 15 20 25 30 35 40 45 50 55 60 65 8% Organic Search 10 15 20 25 30 35 40 50 60 70 80 90 13% Paid Search 10 15 20 25 30 35 40 45 50 55 60 65 8% Referrals 10 15 20 25 30 35 40 45 50 55 60 65 8% Social Media 10 15 20 25 30 35 40 45 50 55 60 65 8% Other Campaign 10 15 20 25 30 35 40 45 50 55 60 65 8% Offline Sources 10 15 20 25 30 35 40 45 50 55 60 65 n/a Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Total 80 120 160 200 240 280 320 365 410 455 500 545 9% Total Online 70 105 140 175 210 245 280 320 360 400 440 480 9% MoM Growth MoM Growth Leads
- 7. Leads
- 8. Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Direct Traffic 1 1 2 2 2 3 3 4 4 5 5 6 20% Email Marketing 1 1 2 2 2 3 3 4 4 5 5 6 20% Organic Search 1 1 2 2 2 3 3 4 4 5 5 6 20% Paid Search 1 1 2 2 2 3 3 4 4 5 5 6 20% Referrals 1 1 2 2 2 3 3 4 4 5 5 6 20% Social Media 1 1 2 2 2 3 3 4 4 5 5 6 20% Other Campaigns 1 1 2 2 2 3 3 4 4 5 5 6 20% Offline Sources 1 1 2 2 2 3 3 4 4 5 5 6 n/a Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Total 8 8 16 16 16 24 24 32 32 40 40 48 20% Total Online 7 7 14 14 14 21 21 28 28 35 35 42 20% Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Grand Total 20 20 30 30 30 35 35 40 40 40 45 50 11% % Customers from Marketi 40% 40% 53% 53% 53% 69% 69% 80% 80% 100% 89% 96% 8% MoM Growth MoM Growth Customers
- 9. Customers
- 10. Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Visits 350 420 490 560 630 700 770 840 910 980 1055 1130 7% Leads 80 120 160 200 240 280 320 365 410 455 500 545 9% Customers 8 8 16 16 16 24 24 32 32 40 40 48 20% Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Visit to Lead % 23% 29% 33% 36% 38% 40% 42% 43% 45% 46% 47% 48% 2% Lead to Customer % 10% 7% 10% 8% 7% 9% 8% 9% 8% 9% 8% 9% 10% Visit to Customer % 2.3% 1.9% 3.3% 2.9% 2.5% 3.4% 3.1% 3.8% 3.5% 4.1% 3.8% 4.2% 12% MoM Growth Conversion Rates
- 11. Conversion Rates