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Agile Chennai 2022 - Ramkumar Armugam | Build To Delight - Strategies and Pivots for the Hybrid World

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Agile Chennai 2022 - Ramkumar Armugam | Build To Delight - Strategies and Pivots for the Hybrid World

  1. 1. Build To Delight Strategies and Pivots for the Hybrid World Ramkumar Arumugam Principal Program Manager @ Swiggy
  2. 2. The World of Hybrid 03 • Product Strategies • Key Tenets Trump & Tech 04 • Who do you think was responsible for getting Trump elected? Pre Pandemic 01 • Problems • Consumer, Product, Market Digital Acceleration 02 • Paradigm Shift • Products that created newer businesses Closing Remarks 05 • Key Take Aways • Q & A
  3. 3. Pre Pandemic – Problems we tried to solve… 01 Thrusts towards digital Advent of SaaS Omnichannel Data for Insights Everything is still not on Cloud Automation Platformization
  4. 4. Pre Pandemic – Market Needs 01 Intelligent Automation (RPA, IPA, BOTs) – Business Process Buy online and get it from Anywhere – Supply Chain Optimization, Online <> Offline integration, Data products / DaaS – Quicker time to insights, Situational Awareness, Real time response Content and Personalization - (Insta, FB, Twitter)
  5. 5. Digital Acceleration – Paradigm Shift 02 • Digital Acceleration - An accidental byproduct of Pandemic • The COVID-19 recovery will be digital • Time travelled 5 years forward in just 8 weeks in consumer and business digital adoption https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-covid-19-recovery-will-be-digital-a-plan-for-the-first-90-days https://www.isb.edu/en/research-thought-leadership/research-centres-institutes/centre-for-learning-and-management-practice/management-rethink/covid-19--a-boon-for-the-digital-economy-.html https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/global-surveys-of-consumer-sentiment-during-the-coronavirus-crisis
  6. 6. 02 Remote / Hybrid Work Spectrum Digital Acceleration – Paradigm Shift Gig Economy Indeed* lists more than 5000+ jobs in remote category Contingent Talent on need basis Hybrid and remote options to continue LinkedIn* shows more than 12000+ jobs in remote category Borderless rich talent pool Digipreneurs / Solopreneurs Global Entrepreneurial Ecosystem
  7. 7. 02 Digital Acceleration – Paradigm Shift Digital Workforce Cost effectiveness Intelligent Automation https://github.com/features/copilot AI pair programming – Github Copilot All Things Tech Tech Led Transformation
  8. 8. 03 The World of Hybrid – Products & Businesses Q-commerce vs E-commerce Digital economy powered products for user needs Digital currency vs Physical currency OTT vs ??? Mixed Reality vs ??? Digital Coexistance
  9. 9. 03 The World of Hybrid – Strategies • Customer Segment than customers (micro personalization) • Your are competing with the previous version of your product’s experience and not the competitors • Maintain harmony between supply, demand and social bases. • Go beyond customer needs/satisfaction and create “WoW” • Data and Technology at the core of the organization • Agility not just for technology development but for product marketing too. • Mind maps over Roadmaps – Product building is not a linear activity
  10. 10. 03 The World of Hybrid – Key Tenets Resilience -> Reinvent for adversity Focus on the most pressing issues Speed is everything - > Perfection is the enemy of good Reconcile and adapt as priorities change, low code etc Demand / Market shaping Identify new opportunities and become the nexus of next generation ecosystem Right balance of tech with data to scale and drive desired results Adoption of tech stack that can work in tandem with product Build next generational data sets / models Use ML data sets / models to drive consumer behaviour
  11. 11. 04 Trump and Tech “So was Facebook responsible for Donald Trump getting elected? I think the answer is yes, but not for the reasons anyone thinks.[...] He got elected because he ran the single best digital ad campaign I’ve ever seen from any advertiser. Period.” – Bosworth - Facebook Ads Lead • Every Tweet is issues a call to action: Buy this hat, donate money, sign this petition, RSVP to this rally, provide email address. Every ad looked like discounting furniture rally • The Trump campaign spent $19.4m on 218,100 different Facebook ads in 2019 • Trump’s team ran more than 3,500 variations of the same ad • The Trump campaign ran 5,551 ads promoting contests to win two signed hats
  12. 12. 05 Closing Remarks • Don’t solve a problem that does not exist in the first place • Digital First Products • Convenience and Frictionless experience • Customer at the heart of customer journey to avoid functional silos • Go beyond customer expectations (Create “WoW” experience) • Anticipate Change – Pivot (Imperfection -> better -> best) use the right metrics to determine success. Use Data extensively.
  13. 13. 05 Closing Remarks

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