Agile Gurugram 2022 - Arjun Ghosh | Measure Success in Business using Agile Metrics mapped to OKRs

MEASURE “SUCCESS IN BUSINESS”
USING AGILE METRICS MAPPED
TO OKRs
ARJUN GHOSH,
2022
agilegurugram.com

Copyright © 2022 Arjun Ghosh. All rights reserved.
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Arjun Ghosh
Digital Transformation Consultant
Senior Manager - E&Y, Ex-Accenture
• SPC 5 (SAFe Program Consultant)
• ICP – ACC (ICAgile Certified Professional in Agile Coaching)
• Digital Transformation & Business Analytics (IIM –
Kozhikode)
• Azure Cloud Certified (Microsoft)
• Executive MBA (XLRI, Jamshedpur)
• SAFe Agilist (SA)
• TKP (Team Kanban Practitioner)
• Certified Scrum Master (CSM), Certified Scrum Product Owner
(CSPO)
• SigSigma Green Belt (IIT-Delhi)
• Agile Consultant, Agile Project Manager, Scrum Master & Agile
Trainer
• Traveller, Amateur Photographer, Foodie

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Nearly $1.2M is
wasted every 30
seconds collectively
by organizations
around the world
due to the
ineffective
implementation of
business strategy
It is estimated
that 60% to 90% of
well-
formulated strategies
failed due to poor
execution, improper
IT/software delivery
& delayed
implementation
Most organizations,
up to 95% of the
employee base
doesn’t even
understand the
business strategy or
the requirements of
work they are doing
WHY OKRS – SOME STATS!
70% of CxO level
executives especially
CTOs, CIOs and CSOs,
have little confidence
in their ability to close
the gap between
business requirement
and implementation

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BRIEF HISTORY!
✓ Introduced in the1980s by Andrew
Grove, known as the "Father of
OKR"
✓ This approach & framework had really
taken off at the brink of the new century
when Google adopted OKRs
BRIEF HISTORY!

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WHAT ARE OKRS?
✓ It is a framework for
collaborative goal-setting used
for implementing growth plans
and tracking goals more efficiently
✓ It is also a leadership tool to
communicate with your team members
on what milestones everyone
needs to meet & align them to
faster growth
OKRs
= OBJECTIVE KEY RESULTS

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WHAT ARE OKRS? – OKR FORMULA
✓ OKRs are typically written in two parts –
“Objective” followed by few supporting “Key
Results”, usually 3 to 5 Key Results
✓ Objective: are simply what is to be achieved.
They are important, action-oriented, concrete
and sometimes inspirational
✓ Key Results: are benchmarks and it tracks
how to get to the Objectives. Effective Key Results
are precise and time-bound. Most importantly,
they are measurable and verifiable.
OKR FORMULA

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WHAT ARE OKRS? – OKR FORMULA EXAMPLE
OKR FORMULA
EXAMPLE
OKRs can be written as a statement:
I will (Objective) as measured by (Key
Results)
SAMPLE:
“I will fix the mobile app for the target audience
as measured by
8 out of 10 people being able to use the app,
with 3 second response time,
and 4% application crash-rate”

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COMPANIES USING OKRs
9

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BENEFITS OF OKRS
Focus
OKRs create focus
on what matters,
with one objective
with 3 to 5 key
results
Alignment
OKRs align teams
to a common goal
Commitment
OKRs to engage
and motivate
employees
Tracking
OKRs enable
measurement and
tracking of key
business results
Vision
OKRs builds a high-
performance culture,
based on org’s vision and
to help them reach their
full potential
Speed
OKRs are set
quarterly, and not
randomly as It is a
live and active
process

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AGILE AND OKRs COMBINED
AGILE + OKRS = Sweet spot of strategic success and operational efficiency
Business team – (like Product Manager, Business Owner, etc)
✓ OKRs represent the Key Results that Business team aims to achieve and
set up the direction for completing org’s or product’s vision
IT / Software Delivery team – (like Delivery Manager, Technical
Team, Program/Project Manager, etc)
✓ Agile management process by Software Delivery team does regular
evaluation of IT deliverables and makes changes to the Objectives based on
the product’s scope as defined by Business.

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Blending of OKRs and Agile is about taking a successful process (Agile) and making it
even more outcome-driven & business oriented (OKRs)
Alignment with specific goals –
✓ While Agile aligns the work process, OKRs assist in sharing and achieving the
team’s goals
✓ OKR framework takes it a step further by bringing the goals to the attention of all
teammates and achieving complete alignment through transparency
Goal setting and evaluation –
✓ Agile mindset aims to deliver working products by regular iterations and work
towards efficiency
✓ OKRs take the same approach but for objectives. OKR enables agility in goal
setting and timely evaluation by generating more strategic results and leaving
room for iterations in an Agile environment

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Continuous Feedback & Improvement –
✓ Establishing regular feedback loops to reflect on and evaluate your strategic OKRs
will create another layer of agility at your org’s management level
✓ Synchronous communication for Agile teams, synchronizing your strategic
objectives and their execution needs to remain aligned at all times.

FEW “AGILE” + “OKRs” TEMPLATES?

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AGILE + OKRs Sample Templates 1
Feature/Epic Objective Key Results Month 1 Month 2
Epic 1 Objective 1 KR1, KR2, KR3 Data1, Data2 Data1, Data2,
Data3
Epic 2 Objective 2 KR1, KR2 Data1, Data2,
Data3, Data4
Not Recorded
Epic 3 Objective 2 KR1, KR2,KR3, KR4 Data1, Data2 Data1

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AGILE + OKRs Tools

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US BASED TELECOM COMPANY CASE STUDY
BUSINESS BENEFITS
• Increased visibility by around 40% in
the company’s entire requirements vs
delivery.
• 50%-70% ROI increase, with clear
traceability as compared to cost, with
time-saving and cost-saving.
• Detailed, precise and effective future
requirements.
• Developed a better product vision
road-map and increased ROI from the
end-product.
OUR SOLUTION
Successfully introduced OKR based
Business metrics mapped to Features/Epics
and with user-stories mapped to the Key
Results.
Also gave the framework for Agile + OKR
template to keep Monthly and Quarterly
goal tracking and track the improvements.
THE PROBLEM
A Telecom company required an effective
requirement delivery and also Business to
be able to understand the ROI of the
investment done on the Customer facing
product being developed
Current process had following deficiencies:
• No visibility on Cost/budget to ROI.
• There was no traceability on Business
need and requirements being finally
developed
• No transparency on if the product was
viable for the market or not

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THANK YOU!
For more questions, you can contact,
Arjun Ghosh
Digital Transformation Consultant
ghosh.arjun@gmail.com
http://bit.ly/ArjunGhoshLinkedInPTT
http://bit.ly/ArjunGhoshTwitterPPT

Agile Gurugram 2022 - Arjun Ghosh | Measure Success in Business using Agile Metrics mapped to OKRs

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