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A ‘Back-End’ Approach to
Customer Driven
Innovation
Adi Gostynski
Senior Data Analyst,
Innovation Catalyst,
Intuit
May 29,...
Data mining Analyst
888.com
2011 - 2014
Data Analyst
Wix 2016 - 2017
Senior Data Analyst
Intuit
2017 -
Innovation Catalyst...
Show of hands:
Who trusts their
Product/Project
manager?
A few questions about your work
Another show of hands:
• Who’s had work done that
was never used?
• Who began to work, onl...
A few questions about your work
Again, show of hands:
Who trusts their
Product/Project
manager?
Who trusts their
Product/P...
Identifying the underlying problem
One of the main reasons things get out of hand is
lack of clear vision.
Backwards engineering
“We’re not competitor-obsessed, we’re
customer-obsessed. We start with what
customers need and we wo...
What do I want?
To convince you that taking an
interest in your customer pays
off.
Taking an interest in your customer pays off
Who?
Taking an interest in your
customer pays off
Why?
Taking an interest in
your customer pays off
How?
Customer Empathy
Tell me what you want, not how.
In order to understand we need to do 3 things:
Ask Why? Show Me Listen
Questions?
I’ll start….
How do I find my customer?
Why would they want to talk to me?
What do I do if they a raise problem?
Summary
We can avoid wasting our
time and effort if we
listen to what our
customer actually
needs.
The one thing to remember
Your work is only as valuable as your
customer thinks it is.
Thank you!
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A Back-End Approach to Customer Driven by Adi Gostynski

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A Back-End Approach to Customer Driven by Adi Gostynski @AgileIsrael2019

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A Back-End Approach to Customer Driven by Adi Gostynski

  1. 1. A ‘Back-End’ Approach to Customer Driven Innovation Adi Gostynski Senior Data Analyst, Innovation Catalyst, Intuit May 29, 2019
  2. 2. Data mining Analyst 888.com 2011 - 2014 Data Analyst Wix 2016 - 2017 Senior Data Analyst Intuit 2017 - Innovation Catalyst Intuit 2018- Who am I?
  3. 3. Show of hands: Who trusts their Product/Project manager?
  4. 4. A few questions about your work Another show of hands: • Who’s had work done that was never used? • Who began to work, only to have requirements change mid-way?
  5. 5. A few questions about your work Again, show of hands: Who trusts their Product/Project manager? Who trusts their Product/Project manager?
  6. 6. Identifying the underlying problem One of the main reasons things get out of hand is lack of clear vision.
  7. 7. Backwards engineering “We’re not competitor-obsessed, we’re customer-obsessed. We start with what customers need and we work backwards “ -Jeff Bezos
  8. 8. What do I want? To convince you that taking an interest in your customer pays off.
  9. 9. Taking an interest in your customer pays off Who?
  10. 10. Taking an interest in your customer pays off Why?
  11. 11. Taking an interest in your customer pays off How?
  12. 12. Customer Empathy Tell me what you want, not how. In order to understand we need to do 3 things: Ask Why? Show Me Listen
  13. 13. Questions?
  14. 14. I’ll start…. How do I find my customer? Why would they want to talk to me? What do I do if they a raise problem?
  15. 15. Summary We can avoid wasting our time and effort if we listen to what our customer actually needs.
  16. 16. The one thing to remember Your work is only as valuable as your customer thinks it is.
  17. 17. Thank you!

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