Search Engine Optimisation plays a vital role in improving our website rank. Though SEO is a long process,it is simple. Which is why some website owners take it for granted by practising negative SEO process .As a result, Search Engines penalise them.This leads to heavy business loss. In order to avoid this, we have made a little effort and created this slide show to convey a fair idea of the meaning,types and consequences of Black hat or negative SEO. http://ondemandemployee.com/services/marketing-support/search-engine-optimization/

1. Know its techniques
and consequences

2.  Black hat SEO refers to
a set of practices that
are used to increases a
site or page's rank in
search engines
through means that
violate the search
engines' terms of
service. These
practices are against
the search engine's
terms of service and
guidelines

3. Using the proper techniques to
rank and to get organic traffic
can be hard, but it’s the best
thing to do. Therefore, try to not
fall in the trap of following black
hat/tricky SEO techniques.

4. 1) Keyword stuffing –
Keywords are loaded into a web page's META tags,
visible content, or back link anchor text in an
attempt to gain an unfair rank advantage in search
engines.
2) Over- optimization of Alt Description –
This technique is found by search engine crawlers
even though you burden your images with a lousy
number of keywords instead of your text (content).

5. 3) Tiny text, hidden text, and hidden links –
Invisible text means implementing white text, a list
of keywords, on a white background. This method
makes keywords completely invisible to a visitor,
but search engines can still detect and index them
4) Cloaking-
Technique in which the content presented to
the Search engine spider is different from that
presented to the user's browser.

6. 5)Page swapping-
It is a technique of placing one page at a site and
then, after the page has attained a good position,
removing it and replacing it with a less optimized
page.
6)Duplicate content-
Duplicate content means that
similar content appears at multiple locations
(URLs) on the web, and as a result search engines
don't know which URL to show in the search
results.

7. 7) Link Farms-
A link farm is a website (or a group of websites)
created only for the purpose of increasing the link
popularity of another site by increasing the number
of incoming links.Web sites that have created link
farms can be penalized by Google and other search
engines.
8) URL Hijacking-
Don’t register a domain name in that is a
misspelled version of a popular site or a competitor
in an attempt to mislead visitors.

8. 9) Commercial anchor text keywords-
These keywords are money keywords used to
generate financial value. If your site has unpopular
keywords, it will reflect your anchor tag profile as
inorganic.
10) Buying links-
Even though the site you are buying links from
says they are qualitative, don’t get yourself fooled.
It sounds too good to be true. Stop buying links to
receive link juice. You will lose money and time for
ranking.

9. The search engines have started taking actions and
updating algorithms to penalize websites using such
Black Hat SEO Techniques
 May lose rank
 Damage our reputation
 Lose credibility and clients
 Website may get de-indexed
 May get banned from Google

10. 1. If your website has been attacked through a
malicious hack, virus, or malware, request
for a malware review after you've removed
the malicious code.
2. If you see spammed web results on a
competitive keyword your website is
ranking on, you may file a webspam
report through Google Webmaster Tools.

11. 1. Please use this tool with discretion.
2. SPAM does not stand for Search Positions
Above Mine!
3. Falsely reporting web spam could be
considered black hat SEO

12. Thank You