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Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part. 1
Chapter 11
Professionalism at Work:
Business Etiquette,
Teamwork, and Meetings
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
2
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
Icebreaker: Virtual Experience
1. The COVID-19 pandemic forced many of us to spend more of our time online.
2. Take a moment to reflect on some of your virtual experiences. Perhaps you
took classes online or worked from home. Maybe you joined an online gaming
community or took a virtual tour of a museum or art gallery.
3. In your opinion, what are the benefits of online communication?
4. What are the challenges that come with virtual interaction?
3
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
Learning Objectives
By the end of this chapter you should be able to:
11-1 Discuss how developing professionalism and business etiquette skills can
boost your credibility and improve your competitive advantage.
11-2 Name techniques for successful face-to-face communication on the job.
11-3 List techniques for improving telephone skills to project a positive image.
11-4 Explain why teamwork is important in the digital era workplace and how
you can contribute to excellent team performance.
11-5 Identify effective practices and technologies for planning and participating
in face-to-face meetings and virtual meetings.
4
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part. 4
11-1
Developing Professionalism and Business
Etiquette Skills On-Site and Online
5
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-1 Developing Professionalism and Business
Etiquette Skills On-Site and Online (1 of 6)
• Your future employer will expect you to possess interpersonal skills in addition to
your technical training.
• Besides complex communication skills, important twenty-first-century attributes
include curiosity, creativity, adaptability, resilience, and critical thinking, as well
as the ability to collaborate and thrive in diverse environments.
• Business etiquette is an attitude, a desire to show others consideration,
courtesy, and respect.
6
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-1 Developing Professionalism and Business
Etiquette Skills On-Site and Online (2 of 6)
Understanding Professionalism and the Cost of Incivility
• Professionalism refers to a combination of skills, including business etiquette
or business protocol, soft skills, social intelligence, emotional intelligence, polish,
and civility.
• Desirable workplace behavior refers to the interest or desire of businesses to
have employees who get along and deliver positive results that enhance profits
and boost the company’s image.
• Desk rage refers to extreme outbursts or violent anger in the workplace.
• Cyberbullying is a form of bullying committed with digital devices aimed at
scaring, angering, or shaming victims.
7
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-1 Developing Professionalism and Business
Etiquette Skills On-Site and Online (3 of 6)
• Civility is generally understood to mean courtesy or politeness.
• Polish includes making positive first impressions, shaking hands, improving
one’s voice quality, listening, presenting well, dining skills, and more.
• Dining etiquette refers to the set of table manners and interpersonal behaviors
that are expected of a person while eating, especially during business meals.
8
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-1 Developing Professionalism and Business
Etiquette Skills On-Site and Online (4 of 6)
• Social intelligence requires us to interact well, be perceptive, show sensitivity
toward others, and grasp a situation quickly and accurately.
• Emotional intelligence or emotional quotient is the ability to identify one’s
emotions as well as those of other people, empathize with others, and use
emotional cues to guide thinking and behavior.
• Hard skills is a term for the technical knowledge in your field.
• Soft skills are commonly defined as interpersonal or social skills, professional
skills, or, more broadly, emotional intelligence.
9
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-1 Developing Professionalism and Business
Etiquette Skills On-Site and Online (5 of 6)
Relating Professional Behavior to Ethics
• Ethics is a set of moral principles or virtues.
• Integrity means following a code of moral values and being incorruptible.
• How we approach the seemingly trivial events of work life reflects our character
and attitudes when we handle larger issues.
10
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-1 Developing Professionalism and Business
Etiquette Skills On-Site and Online (6 of 6)
Gaining an Etiquette Edge in a Networked World
• An awareness of courtesy and etiquette can give you a competitive edge in the
job market.
• Workers must manage and guard their reputation—at the office and online.
• Thoughtful blog posts, astute comments on LinkedIn and Facebook, as well as
competent e-mails will enhance credibility and show professionalism.
11
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
Knowledge Check 1
True or False:
1. Business etiquette is an attitude, a desire to show others consideration,
courtesy, and respect.
2. Desk rage refers to an employee’s unwillingness to interact with their co-
workers.
3. Dining etiquette refers to the set of table manners and interpersonal behaviors
that are expected of a person while eating, especially during business meals.
4. Ethics is a set of workplace rules all employees must follow.
12
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part. 12
11-2
Communicating Face-to-Face on the Job
13
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-2 Communicating Face-to-Face on the Job
(1 of 10)
• Face-to-face conversation has many advantages.
− Speakers can use their voice and body language to make a point, convey
warmth, and build rapport.
− Speakers are less likely to be misunderstood because they can read
feedback and make needed adjustments.
− In conflict resolution, speakers can reach a solution with fewer
misunderstandings and cooperate to create greater levels of mutual benefit.
14
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-2 Communicating Face-to-Face on the Job
(2 of 10)
Using Your Voice as a Communication Tool
• Studies suggest a strong correlation between voice and perceived authority and
trust.
− Proper pronunciation involves saying words correctly and clearly with the
accepted sounds and accented syllables.
− The quality of your voice identifies your personality and your mood.
 Vocal fry is a creaky, raspy sound at the end of drawn-out sentences.
15
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-2 Communicating Face-to-Face on the Job
(3 of 10)
− Pitch refers to sound vibration frequency, that is, the highness or lowness of
a sound.
 Voices are most engaging when they rise and fall in conversational
tones.
 Flat, monotone voices are considered boring and ineffectual.
16
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-2 Communicating Face-to-Face on the Job
(4 of 10)
− The volume of your voice is the loudness or the intensity of sound.
 Just as you adjust the volume on your headphones or television set, you
should adjust the volume of your speaking to the occasion and your
listeners.
− Rate refers to the pace of your speech.
 If you speak too slowly, listeners can become bored and their attention
can wander.
 If you speak too quickly, listeners may not be able to understand you.
 Most people normally talk at about 125 words a minute.
17
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-2 Communicating Face-to-Face on the Job
(5 of 10)
− Uptalk is a habit of using a rising inflection at the end of a sentence resulting
in a singsong pattern that makes statements sound like questions.
 Uptalk makes speakers seem weak and tentative.
 Their messages lack authority.
18
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-2 Communicating Face-to-Face on the Job
(6 of 10)
Making Workplace Conversation Matter
• Following are several business etiquette guidelines that promote positive
workplace conversations, both in the office and at work-related social functions.
− Use Correct Names and Titles.
− Choose Appropriate Topics.
− Avoid Negative Remarks.
− Listen to Learn.
− Give Sincere and Specific Praise.
− Act Professionally in Social Situations.
19
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-2 Communicating Face-to-Face on the Job
(7 of 10)
Receiving Workplace Criticism Gracefully
• The following suggestions can help workers respond positively to criticism:
− Listen without interrupting.
− Determine the speaker’s intent.
− Acknowledge what you are hearing.
− Paraphrase what was said.
− Ask for more information if necessary.
20
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-2 Communicating Face-to-Face on the Job
(8 of 10)
− Agree—if the comments are accurate.
− Disagree respectfully and constructively—if you feel the comments are
unfair.
− Look for a middle position.
− Learn from criticism.
21
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-2 Communicating Face-to-Face on the Job
(9 of 10)
Providing Constructive Criticism on the Job
• The following offers advice on how to provide constructive criticism on the job:
− Mentally outline your conversation.
− Generally, use face-to-face communication.
− Focus on improvement.
− Offer to help.
− Be specific.
22
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-2 Communicating Face-to-Face on the Job
(10 of 10)
− Avoid broad generalizations.
− Discuss the behavior, not the person.
− Use the word “we” rather than “you.”
− Encourage two-way communication.
− Avoid anger, sarcasm, and a raised voice.
− Keep it private.
23
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
Group Activity
1. Pair up with another student to practice your face-to-face communication
skills.
2. Independently, come up with a list of interview questions for your classmate.
You can ask them about their education, their work experience, or their future
career goals.
3. Taking turns, interview each other using the questions you created in Step 2.
24
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
Group Activity Debrief
1. Write a brief evaluation of your classmate’s body language and the pitch,
volume, and rate of their speech.
2. Using the notes you created in Step 1, provide your classmate with
constructive criticism of their communication skills.
25
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part. 25
11-3
Following Telephone and Voice Mail Best
Practices
26
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-3 Following Telephone and Voice Mail Best
Practices (1 of 5)
Making Telephone Calls Professionally
• The following suggestions can make telephone calls more productive:
− Plan a mini-agenda.
− Use a three-point introduction.
− Be brisk if you are rushed.
− Be cheerful and accurate.
− Be professional and courteous.
− End the call politely.
− Avoid telephone tag.
− Leave complete voice mail messages.
27
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-3 Following Telephone and Voice Mail Best
Practices (2 of 5)
Receiving Telephone Calls Professionally
• Use the following suggestions to receive telephone calls professionally:
− Pick up and identify yourself immediately.
− Be responsive and helpful.
− Practice telephone confidentiality.
− Take messages carefully.
− Leave the line respectfully.
− Explain what you are doing when transferring calls.
28
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-3 Following Telephone and Voice Mail Best
Practices (3 of 5)
Using Smartphones in Business
• The vast majority of Americans (96 percent) own a cell phone today.
• Smartphone ownership stands at 81 percent, up from 35 percent just a decade ago.
• Text neck refers to posture problems resulting from the way we hang our heads while
staring at screens.
• Because so many people depend on their mobile devices, it is important to understand
proper use and etiquette.
• Researchers say that the rampant use of mobile electronic devices has increased
workplace incivility.
29
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-3 Following Telephone and Voice Mail Best
Practices (4 of 5)
Making the Best Use of Voice Mail
• Here are some etiquette tips for receiving voice mail:
− Don’t overuse voice mail.
− Prepare a professional, concise, friendly greeting.
− Test your message.
− Respond to messages promptly.
− Plan for vacations and other extended absences.
30
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-3 Following Telephone and Voice Mail Best
Practices (5 of 5)
• When leaving a voice mail message, follow these tips:
− Be prepared to leave a message.
− Leave a concise, thorough message.
− Speak slowly and clearly.
− Be careful with confidential information.
− Don’t make assumptions.
31
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
Self-Assessment
1. Divide a piece of paper in half.
2. Label one column “Making Telephone Calls” and the other “Receiving
Telephone Calls.”
3. Under the first heading, list some suggestions for making telephone calls more
productive.
4. Under the second heading, list some suggestions for receiving telephone calls
professionally.
32
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part. 32
11-4
Excelling in Professional Teams
33
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-4 Excelling in Professional Teams (1 of 7)
• An overwhelming majority of white-collar professionals (85 percent) need to
partner with others to complete their work.
• In matrixed teams, employees’ job tasks are spread out across multiple teams,
and they don’t always work with the same people or report to the same
manager.
• 84 percent of U.S. employees are members of so-called matrixed teams.
34
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-4 Excelling in Professional Teams (2 of 7)
Understanding the Purpose of Teams
• Teams are formed for the following reasons:
− Better decisions
− Faster responses
− Increased productivity
− Greater buy-in
− Less resistance to change
− Improved employee morale
− Reduced risks
35
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-4 Excelling in Professional Teams (3 of 7)
Working Remotely: The Rise of Virtual Teams
• A hybrid model refers to balancing remote work with an on-site presence.
• Working-from-home economy is a term coined by a Stanford scholar to refer
to the current trend in today’s workforce in which large numbers of employees
work from home, full-time or part-time.
• The Distributed Age is a term coined by a Spotify executive to define the
unique characteristics of today’s workplace.
36
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-4 Excelling in Professional Teams (4 of 7)
• By 2025, according to one forecast, 22 percent of the American workforce will
be full-time teleworkers, 87 percent more than before the pandemic; up to 70
percent of the workforce will work remotely at least five days a month.
• Given these trends, you can expect to collaborate with coworkers located
anywhere, whether in the same town or in other cities and even in other
countries.
• Virtual teams are groups of people who, aided by information technology,
accomplish shared tasks largely without face-to-face contact across geographic
boundaries, sometimes on different continents and across time zones.
37
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-4 Excelling in Professional Teams (5 of 7)
Recognizing Positive and Negative Team Behavior
• The most effective groups have members who are willing to establish rules and
abide by them.
• Effective team members are able to analyze tasks and define problems so that
they can work toward solutions.
• Helpful team members strive to resolve differences and encourage a warm,
supportive climate by praising and agreeing with others.
• When agreement is near, they move the group toward its goal by summarizing
points of understanding.
38
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-4 Excelling in Professional Teams (6 of 7)
• Negative behavior emerges when some constantly put down the ideas and
suggestions of others.
• They may waste the group’s time with unnecessary recounting of personal
achievements or irrelevant topics.
• Also disturbing are team members who withdraw and refuse to be drawn out.
39
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-4 Excelling in Professional Teams (7 of 7)
Defining Successful Teams
• Effective teams share some or all of the following characteristics:
− Stay small and embrace diversity
− Agree on a purpose
− Establish procedures
− Confront conflict
− Communicate effectively
− Collaborate rather than compete
− Accept ethical responsibilities
− Share leadership
40
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
Knowledge Check 2
Multiple Choice:
1. Teams are formed for all the
following reasons EXCEPT:
A. Better decisions
B. Faster responses
C. Increased productivity
D. Increased risks
2. Effective teams share all of the
following characteristics EXCEPT:
A. Agree on a purpose
B. Establish procedures
C. Ignore conflict
D. Communicate effectively
41
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part. 41
11-5
Making the Most of Face-to-Face and Virtual
Meetings
42
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-5 Making the Most of Face-to-Face and Virtual
Meetings (1 of 13)
• One conservative estimate suggests that workers on average spend more than
a fifth of their work time in meetings and consider more than half of that time as
wasted.
• Business meetings consist of three or more people who assemble to pool
information, solicit feedback, clarify policy, seek consensus, and solve problems.
• In the wake of the COVID-19 pandemic, meetings have changed, and many
workers have come to rely on video conferencing.
• Instead of treating meetings as thieves of your valuable time, try to see them as
golden opportunities to demonstrate your leadership, communication, and
problem-solving skills.
43
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-5 Making the Most of Face-to-Face and Virtual
Meetings (2 of 13)
Preparing for the Meeting
• Determining the Purpose of the Meeting.
− No meeting should be called unless it is important, can’t wait, and requires
an exchange of ideas.
− If people are merely being informed, it’s best to send an e-mail, text
message, or memo.
− To decide whether the purpose of the meeting is valid, consult the key
people who will be attending.
44
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-5 Making the Most of Face-to-Face and Virtual
Meetings (3 of 13)
• Deciding How and Where to Meet
− If you decide to meet in person, reserve a conference room.
− If you decide to meet virtually, select the appropriate media and make any
necessary arrangements for your voice/audio conference or
videoconference.
− Zoom fatigue is the feeling of exhaustion felt after hours on Zoom and other
video calls.
45
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-5 Making the Most of Face-to-Face and Virtual
Meetings (4 of 13)
• Selecting Meeting Participants
− If the meeting purpose is motivational, such as an awards ceremony, then
the number of participants is potentially unlimited.
− For effective decision making, experts recommend limiting the session to
fewer than eight participants.
46
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-5 Making the Most of Face-to-Face and Virtual
Meetings (5 of 13)
• Using Digital Calendars to Schedule Meetings
− Finding a time when everyone can meet is often difficult.
− Online calendars and mobile apps enable users to make appointments,
schedule meetings, and keep track of daily activities.
− Popular programs and mobile apps are Google Calendar, Apple Calendar,
and Outlook Calendar.
47
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-5 Making the Most of Face-to-Face and Virtual
Meetings (6 of 13)
• Distributing an Agenda and Other Information
− At least two days before a meeting, distribute an agenda of topics to be discussed.
− A good agenda covers the following information:
 Date and place of meeting
 Start time and end time
 Brief description of each topic, in order of priority, including the names of
individuals who are responsible for performing some action
 Proposed allotment of time for each topic
 Any premeeting preparation expected of participants
48
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-5 Making the Most of Face-to-Face and Virtual
Meetings (7 of 13)
Managing the Meeting
• Getting Started and Establishing Ground Rules
− Open the meeting with a three- to five-minute introduction that includes the
following:
 Goal and length of the meeting
 Background of topics or problems
 Possible solutions and constraints
 Tentative agenda
 Ground rules to be followed
49
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-5 Making the Most of Face-to-Face and Virtual
Meetings (8 of 13)
• Moving the Meeting Along
− An effective leader lets others talk and tries to involve all participants.
− To avoid allowing digressions to sidetrack the group, try generating a parking
lot list, a list of important but divergent issues that should be discussed later.
− Adhere to the agenda and the schedule.
− When the group seems to have reached a consensus, summarize the
group’s position and see whether everyone agrees.
50
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-5 Making the Most of Face-to-Face and Virtual
Meetings (9 of 13)
• Handling Conflict in Meetings
− In meetings, conflict typically develops when people feel unheard or
misunderstood.
− If two people clash, the best approach is to encourage each to make a
complete case while group members give their full attention.
− Let each one question the other.
− Then, the leader should summarize what was said, and the participants
should offer comments.
− The group may modify a recommendation or suggest alternatives before
reaching consensus on a direction to follow.
51
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-5 Making the Most of Face-to-Face and Virtual
Meetings (10 of 13)
Concluding the Meeting and Following Up
• End the meeting at the agreed time or sooner.
• The leader should summarize all decisions, assigned tasks, and deadlines.
• All participants should understand what was accomplished.
• The leader should conclude by asking the group to set a time for the next meeting.
• Finally, the leader should thank participants for attending.
• If minutes were taken, they should be distributed within a couple of days of the
meeting.
52
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-5 Making the Most of Face-to-Face and Virtual
Meetings (11 of 13)
Interacting in Zoom, Teams, and Other Virtual Meetings
• Virtual meetings are real-time gatherings of dispersed participants who
connect with communication technology.
• These meetings have many purposes, including training employees, making
sales presentations, coordinating team activities, and talking to customers.
• Although the same good meeting management techniques discussed for face-
to-face meetings apply, additional skills and practices are important in virtual
meetings.
53
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-5 Making the Most of Face-to-Face and Virtual
Meetings (12 of 13)
• The following best practices for conducting virtual meetings:
− Select the most appropriate technology.
− Ensure that all participants are able to use the technology.
− Encourage participants to log in 15 minutes early.
− Be aware of different time zones.
− Rotate your meeting time to be fair to all dispersed group members.
− Decide what language to use.
54
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
11-5 Making the Most of Face-to-Face and Virtual
Meetings (13 of 13)
− Explain how questions may be asked and answered.
− Ensure that it is clear who is speaking in audioconferences.
− Remind the group to silence all electronic alerts and alarms.
− Don’t multitask.
− Anticipate the limitations of virtual technology.
− Manage turn-taking.
− Humanize virtual meetings.
55
Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or
posted to a publicly accessible website, in whole or in part.
Writing Improvement Activity
1. Imagine that you and your classmates have been asked to present the information in
this PowerPoint to a group of students in another class. Before you can present this
information, you will have to meet to discuss the details.
2. As the organizer of the meeting, create an agenda for the group. Be sure to include
the following:
• Date and place of meeting
• Start time and end time
• Brief description of each topic, in order of priority, including the names of individuals
who are responsible for performing some action
• Proposed allotment of time for each topic
• Any premeeting preparation expected of participants

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Week 11_ Guffey and Loewy_EBC_12e_PPT_ch11_Sec 3 4 5-1.pptx

  • 1. 1 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 1 Chapter 11 Professionalism at Work: Business Etiquette, Teamwork, and Meetings Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 2. 2 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Icebreaker: Virtual Experience 1. The COVID-19 pandemic forced many of us to spend more of our time online. 2. Take a moment to reflect on some of your virtual experiences. Perhaps you took classes online or worked from home. Maybe you joined an online gaming community or took a virtual tour of a museum or art gallery. 3. In your opinion, what are the benefits of online communication? 4. What are the challenges that come with virtual interaction?
  • 3. 3 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objectives By the end of this chapter you should be able to: 11-1 Discuss how developing professionalism and business etiquette skills can boost your credibility and improve your competitive advantage. 11-2 Name techniques for successful face-to-face communication on the job. 11-3 List techniques for improving telephone skills to project a positive image. 11-4 Explain why teamwork is important in the digital era workplace and how you can contribute to excellent team performance. 11-5 Identify effective practices and technologies for planning and participating in face-to-face meetings and virtual meetings.
  • 4. 4 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 4 11-1 Developing Professionalism and Business Etiquette Skills On-Site and Online
  • 5. 5 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-1 Developing Professionalism and Business Etiquette Skills On-Site and Online (1 of 6) • Your future employer will expect you to possess interpersonal skills in addition to your technical training. • Besides complex communication skills, important twenty-first-century attributes include curiosity, creativity, adaptability, resilience, and critical thinking, as well as the ability to collaborate and thrive in diverse environments. • Business etiquette is an attitude, a desire to show others consideration, courtesy, and respect.
  • 6. 6 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-1 Developing Professionalism and Business Etiquette Skills On-Site and Online (2 of 6) Understanding Professionalism and the Cost of Incivility • Professionalism refers to a combination of skills, including business etiquette or business protocol, soft skills, social intelligence, emotional intelligence, polish, and civility. • Desirable workplace behavior refers to the interest or desire of businesses to have employees who get along and deliver positive results that enhance profits and boost the company’s image. • Desk rage refers to extreme outbursts or violent anger in the workplace. • Cyberbullying is a form of bullying committed with digital devices aimed at scaring, angering, or shaming victims.
  • 7. 7 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-1 Developing Professionalism and Business Etiquette Skills On-Site and Online (3 of 6) • Civility is generally understood to mean courtesy or politeness. • Polish includes making positive first impressions, shaking hands, improving one’s voice quality, listening, presenting well, dining skills, and more. • Dining etiquette refers to the set of table manners and interpersonal behaviors that are expected of a person while eating, especially during business meals.
  • 8. 8 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-1 Developing Professionalism and Business Etiquette Skills On-Site and Online (4 of 6) • Social intelligence requires us to interact well, be perceptive, show sensitivity toward others, and grasp a situation quickly and accurately. • Emotional intelligence or emotional quotient is the ability to identify one’s emotions as well as those of other people, empathize with others, and use emotional cues to guide thinking and behavior. • Hard skills is a term for the technical knowledge in your field. • Soft skills are commonly defined as interpersonal or social skills, professional skills, or, more broadly, emotional intelligence.
  • 9. 9 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-1 Developing Professionalism and Business Etiquette Skills On-Site and Online (5 of 6) Relating Professional Behavior to Ethics • Ethics is a set of moral principles or virtues. • Integrity means following a code of moral values and being incorruptible. • How we approach the seemingly trivial events of work life reflects our character and attitudes when we handle larger issues.
  • 10. 10 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-1 Developing Professionalism and Business Etiquette Skills On-Site and Online (6 of 6) Gaining an Etiquette Edge in a Networked World • An awareness of courtesy and etiquette can give you a competitive edge in the job market. • Workers must manage and guard their reputation—at the office and online. • Thoughtful blog posts, astute comments on LinkedIn and Facebook, as well as competent e-mails will enhance credibility and show professionalism.
  • 11. 11 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Knowledge Check 1 True or False: 1. Business etiquette is an attitude, a desire to show others consideration, courtesy, and respect. 2. Desk rage refers to an employee’s unwillingness to interact with their co- workers. 3. Dining etiquette refers to the set of table manners and interpersonal behaviors that are expected of a person while eating, especially during business meals. 4. Ethics is a set of workplace rules all employees must follow.
  • 12. 12 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 12 11-2 Communicating Face-to-Face on the Job
  • 13. 13 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-2 Communicating Face-to-Face on the Job (1 of 10) • Face-to-face conversation has many advantages. − Speakers can use their voice and body language to make a point, convey warmth, and build rapport. − Speakers are less likely to be misunderstood because they can read feedback and make needed adjustments. − In conflict resolution, speakers can reach a solution with fewer misunderstandings and cooperate to create greater levels of mutual benefit.
  • 14. 14 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-2 Communicating Face-to-Face on the Job (2 of 10) Using Your Voice as a Communication Tool • Studies suggest a strong correlation between voice and perceived authority and trust. − Proper pronunciation involves saying words correctly and clearly with the accepted sounds and accented syllables. − The quality of your voice identifies your personality and your mood.  Vocal fry is a creaky, raspy sound at the end of drawn-out sentences.
  • 15. 15 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-2 Communicating Face-to-Face on the Job (3 of 10) − Pitch refers to sound vibration frequency, that is, the highness or lowness of a sound.  Voices are most engaging when they rise and fall in conversational tones.  Flat, monotone voices are considered boring and ineffectual.
  • 16. 16 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-2 Communicating Face-to-Face on the Job (4 of 10) − The volume of your voice is the loudness or the intensity of sound.  Just as you adjust the volume on your headphones or television set, you should adjust the volume of your speaking to the occasion and your listeners. − Rate refers to the pace of your speech.  If you speak too slowly, listeners can become bored and their attention can wander.  If you speak too quickly, listeners may not be able to understand you.  Most people normally talk at about 125 words a minute.
  • 17. 17 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-2 Communicating Face-to-Face on the Job (5 of 10) − Uptalk is a habit of using a rising inflection at the end of a sentence resulting in a singsong pattern that makes statements sound like questions.  Uptalk makes speakers seem weak and tentative.  Their messages lack authority.
  • 18. 18 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-2 Communicating Face-to-Face on the Job (6 of 10) Making Workplace Conversation Matter • Following are several business etiquette guidelines that promote positive workplace conversations, both in the office and at work-related social functions. − Use Correct Names and Titles. − Choose Appropriate Topics. − Avoid Negative Remarks. − Listen to Learn. − Give Sincere and Specific Praise. − Act Professionally in Social Situations.
  • 19. 19 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-2 Communicating Face-to-Face on the Job (7 of 10) Receiving Workplace Criticism Gracefully • The following suggestions can help workers respond positively to criticism: − Listen without interrupting. − Determine the speaker’s intent. − Acknowledge what you are hearing. − Paraphrase what was said. − Ask for more information if necessary.
  • 20. 20 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-2 Communicating Face-to-Face on the Job (8 of 10) − Agree—if the comments are accurate. − Disagree respectfully and constructively—if you feel the comments are unfair. − Look for a middle position. − Learn from criticism.
  • 21. 21 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-2 Communicating Face-to-Face on the Job (9 of 10) Providing Constructive Criticism on the Job • The following offers advice on how to provide constructive criticism on the job: − Mentally outline your conversation. − Generally, use face-to-face communication. − Focus on improvement. − Offer to help. − Be specific.
  • 22. 22 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-2 Communicating Face-to-Face on the Job (10 of 10) − Avoid broad generalizations. − Discuss the behavior, not the person. − Use the word “we” rather than “you.” − Encourage two-way communication. − Avoid anger, sarcasm, and a raised voice. − Keep it private.
  • 23. 23 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Group Activity 1. Pair up with another student to practice your face-to-face communication skills. 2. Independently, come up with a list of interview questions for your classmate. You can ask them about their education, their work experience, or their future career goals. 3. Taking turns, interview each other using the questions you created in Step 2.
  • 24. 24 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Group Activity Debrief 1. Write a brief evaluation of your classmate’s body language and the pitch, volume, and rate of their speech. 2. Using the notes you created in Step 1, provide your classmate with constructive criticism of their communication skills.
  • 25. 25 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 25 11-3 Following Telephone and Voice Mail Best Practices
  • 26. 26 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-3 Following Telephone and Voice Mail Best Practices (1 of 5) Making Telephone Calls Professionally • The following suggestions can make telephone calls more productive: − Plan a mini-agenda. − Use a three-point introduction. − Be brisk if you are rushed. − Be cheerful and accurate. − Be professional and courteous. − End the call politely. − Avoid telephone tag. − Leave complete voice mail messages.
  • 27. 27 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-3 Following Telephone and Voice Mail Best Practices (2 of 5) Receiving Telephone Calls Professionally • Use the following suggestions to receive telephone calls professionally: − Pick up and identify yourself immediately. − Be responsive and helpful. − Practice telephone confidentiality. − Take messages carefully. − Leave the line respectfully. − Explain what you are doing when transferring calls.
  • 28. 28 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-3 Following Telephone and Voice Mail Best Practices (3 of 5) Using Smartphones in Business • The vast majority of Americans (96 percent) own a cell phone today. • Smartphone ownership stands at 81 percent, up from 35 percent just a decade ago. • Text neck refers to posture problems resulting from the way we hang our heads while staring at screens. • Because so many people depend on their mobile devices, it is important to understand proper use and etiquette. • Researchers say that the rampant use of mobile electronic devices has increased workplace incivility.
  • 29. 29 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-3 Following Telephone and Voice Mail Best Practices (4 of 5) Making the Best Use of Voice Mail • Here are some etiquette tips for receiving voice mail: − Don’t overuse voice mail. − Prepare a professional, concise, friendly greeting. − Test your message. − Respond to messages promptly. − Plan for vacations and other extended absences.
  • 30. 30 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-3 Following Telephone and Voice Mail Best Practices (5 of 5) • When leaving a voice mail message, follow these tips: − Be prepared to leave a message. − Leave a concise, thorough message. − Speak slowly and clearly. − Be careful with confidential information. − Don’t make assumptions.
  • 31. 31 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Self-Assessment 1. Divide a piece of paper in half. 2. Label one column “Making Telephone Calls” and the other “Receiving Telephone Calls.” 3. Under the first heading, list some suggestions for making telephone calls more productive. 4. Under the second heading, list some suggestions for receiving telephone calls professionally.
  • 32. 32 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 32 11-4 Excelling in Professional Teams
  • 33. 33 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-4 Excelling in Professional Teams (1 of 7) • An overwhelming majority of white-collar professionals (85 percent) need to partner with others to complete their work. • In matrixed teams, employees’ job tasks are spread out across multiple teams, and they don’t always work with the same people or report to the same manager. • 84 percent of U.S. employees are members of so-called matrixed teams.
  • 34. 34 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-4 Excelling in Professional Teams (2 of 7) Understanding the Purpose of Teams • Teams are formed for the following reasons: − Better decisions − Faster responses − Increased productivity − Greater buy-in − Less resistance to change − Improved employee morale − Reduced risks
  • 35. 35 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-4 Excelling in Professional Teams (3 of 7) Working Remotely: The Rise of Virtual Teams • A hybrid model refers to balancing remote work with an on-site presence. • Working-from-home economy is a term coined by a Stanford scholar to refer to the current trend in today’s workforce in which large numbers of employees work from home, full-time or part-time. • The Distributed Age is a term coined by a Spotify executive to define the unique characteristics of today’s workplace.
  • 36. 36 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-4 Excelling in Professional Teams (4 of 7) • By 2025, according to one forecast, 22 percent of the American workforce will be full-time teleworkers, 87 percent more than before the pandemic; up to 70 percent of the workforce will work remotely at least five days a month. • Given these trends, you can expect to collaborate with coworkers located anywhere, whether in the same town or in other cities and even in other countries. • Virtual teams are groups of people who, aided by information technology, accomplish shared tasks largely without face-to-face contact across geographic boundaries, sometimes on different continents and across time zones.
  • 37. 37 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-4 Excelling in Professional Teams (5 of 7) Recognizing Positive and Negative Team Behavior • The most effective groups have members who are willing to establish rules and abide by them. • Effective team members are able to analyze tasks and define problems so that they can work toward solutions. • Helpful team members strive to resolve differences and encourage a warm, supportive climate by praising and agreeing with others. • When agreement is near, they move the group toward its goal by summarizing points of understanding.
  • 38. 38 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-4 Excelling in Professional Teams (6 of 7) • Negative behavior emerges when some constantly put down the ideas and suggestions of others. • They may waste the group’s time with unnecessary recounting of personal achievements or irrelevant topics. • Also disturbing are team members who withdraw and refuse to be drawn out.
  • 39. 39 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-4 Excelling in Professional Teams (7 of 7) Defining Successful Teams • Effective teams share some or all of the following characteristics: − Stay small and embrace diversity − Agree on a purpose − Establish procedures − Confront conflict − Communicate effectively − Collaborate rather than compete − Accept ethical responsibilities − Share leadership
  • 40. 40 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Knowledge Check 2 Multiple Choice: 1. Teams are formed for all the following reasons EXCEPT: A. Better decisions B. Faster responses C. Increased productivity D. Increased risks 2. Effective teams share all of the following characteristics EXCEPT: A. Agree on a purpose B. Establish procedures C. Ignore conflict D. Communicate effectively
  • 41. 41 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 41 11-5 Making the Most of Face-to-Face and Virtual Meetings
  • 42. 42 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-5 Making the Most of Face-to-Face and Virtual Meetings (1 of 13) • One conservative estimate suggests that workers on average spend more than a fifth of their work time in meetings and consider more than half of that time as wasted. • Business meetings consist of three or more people who assemble to pool information, solicit feedback, clarify policy, seek consensus, and solve problems. • In the wake of the COVID-19 pandemic, meetings have changed, and many workers have come to rely on video conferencing. • Instead of treating meetings as thieves of your valuable time, try to see them as golden opportunities to demonstrate your leadership, communication, and problem-solving skills.
  • 43. 43 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-5 Making the Most of Face-to-Face and Virtual Meetings (2 of 13) Preparing for the Meeting • Determining the Purpose of the Meeting. − No meeting should be called unless it is important, can’t wait, and requires an exchange of ideas. − If people are merely being informed, it’s best to send an e-mail, text message, or memo. − To decide whether the purpose of the meeting is valid, consult the key people who will be attending.
  • 44. 44 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-5 Making the Most of Face-to-Face and Virtual Meetings (3 of 13) • Deciding How and Where to Meet − If you decide to meet in person, reserve a conference room. − If you decide to meet virtually, select the appropriate media and make any necessary arrangements for your voice/audio conference or videoconference. − Zoom fatigue is the feeling of exhaustion felt after hours on Zoom and other video calls.
  • 45. 45 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-5 Making the Most of Face-to-Face and Virtual Meetings (4 of 13) • Selecting Meeting Participants − If the meeting purpose is motivational, such as an awards ceremony, then the number of participants is potentially unlimited. − For effective decision making, experts recommend limiting the session to fewer than eight participants.
  • 46. 46 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-5 Making the Most of Face-to-Face and Virtual Meetings (5 of 13) • Using Digital Calendars to Schedule Meetings − Finding a time when everyone can meet is often difficult. − Online calendars and mobile apps enable users to make appointments, schedule meetings, and keep track of daily activities. − Popular programs and mobile apps are Google Calendar, Apple Calendar, and Outlook Calendar.
  • 47. 47 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-5 Making the Most of Face-to-Face and Virtual Meetings (6 of 13) • Distributing an Agenda and Other Information − At least two days before a meeting, distribute an agenda of topics to be discussed. − A good agenda covers the following information:  Date and place of meeting  Start time and end time  Brief description of each topic, in order of priority, including the names of individuals who are responsible for performing some action  Proposed allotment of time for each topic  Any premeeting preparation expected of participants
  • 48. 48 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-5 Making the Most of Face-to-Face and Virtual Meetings (7 of 13) Managing the Meeting • Getting Started and Establishing Ground Rules − Open the meeting with a three- to five-minute introduction that includes the following:  Goal and length of the meeting  Background of topics or problems  Possible solutions and constraints  Tentative agenda  Ground rules to be followed
  • 49. 49 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-5 Making the Most of Face-to-Face and Virtual Meetings (8 of 13) • Moving the Meeting Along − An effective leader lets others talk and tries to involve all participants. − To avoid allowing digressions to sidetrack the group, try generating a parking lot list, a list of important but divergent issues that should be discussed later. − Adhere to the agenda and the schedule. − When the group seems to have reached a consensus, summarize the group’s position and see whether everyone agrees.
  • 50. 50 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-5 Making the Most of Face-to-Face and Virtual Meetings (9 of 13) • Handling Conflict in Meetings − In meetings, conflict typically develops when people feel unheard or misunderstood. − If two people clash, the best approach is to encourage each to make a complete case while group members give their full attention. − Let each one question the other. − Then, the leader should summarize what was said, and the participants should offer comments. − The group may modify a recommendation or suggest alternatives before reaching consensus on a direction to follow.
  • 51. 51 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-5 Making the Most of Face-to-Face and Virtual Meetings (10 of 13) Concluding the Meeting and Following Up • End the meeting at the agreed time or sooner. • The leader should summarize all decisions, assigned tasks, and deadlines. • All participants should understand what was accomplished. • The leader should conclude by asking the group to set a time for the next meeting. • Finally, the leader should thank participants for attending. • If minutes were taken, they should be distributed within a couple of days of the meeting.
  • 52. 52 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-5 Making the Most of Face-to-Face and Virtual Meetings (11 of 13) Interacting in Zoom, Teams, and Other Virtual Meetings • Virtual meetings are real-time gatherings of dispersed participants who connect with communication technology. • These meetings have many purposes, including training employees, making sales presentations, coordinating team activities, and talking to customers. • Although the same good meeting management techniques discussed for face- to-face meetings apply, additional skills and practices are important in virtual meetings.
  • 53. 53 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-5 Making the Most of Face-to-Face and Virtual Meetings (12 of 13) • The following best practices for conducting virtual meetings: − Select the most appropriate technology. − Ensure that all participants are able to use the technology. − Encourage participants to log in 15 minutes early. − Be aware of different time zones. − Rotate your meeting time to be fair to all dispersed group members. − Decide what language to use.
  • 54. 54 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11-5 Making the Most of Face-to-Face and Virtual Meetings (13 of 13) − Explain how questions may be asked and answered. − Ensure that it is clear who is speaking in audioconferences. − Remind the group to silence all electronic alerts and alarms. − Don’t multitask. − Anticipate the limitations of virtual technology. − Manage turn-taking. − Humanize virtual meetings.
  • 55. 55 Guffey and Loewy, Essentials of Business Communication, 12th Edition. © 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Writing Improvement Activity 1. Imagine that you and your classmates have been asked to present the information in this PowerPoint to a group of students in another class. Before you can present this information, you will have to meet to discuss the details. 2. As the organizer of the meeting, create an agenda for the group. Be sure to include the following: • Date and place of meeting • Start time and end time • Brief description of each topic, in order of priority, including the names of individuals who are responsible for performing some action • Proposed allotment of time for each topic • Any premeeting preparation expected of participants

Editor's Notes

  1. Use the directions above to guide students through the Icebreaker activity. Answers: Student answers will vary.
  2. Business etiquette: A desire to show others consideration, courtesy, and respect. A Robert Half/Accountemps survey of 300 senior managers found that 65 percent believe being courteous to coworkers positively affects advancement.
  3. Professionalism: Refers to a combination of skills, including business etiquette or business protocol, soft skills, social intelligence, emotional intelligence, polish, and civility. Desirable workplace behavior: Refers to the interest or desire of businesses to have employees who get along and deliver positive results that enhance profits and boost the company’s image. Desk rage: Extreme outbursts or violent anger in the workplace. Cyberbullying: A form of bullying committed with digital devices aimed at scaring, angering, or shaming victims.  “Live the reputation you want to see online. These days, everything you do or say, even in a moment of weakness or in private, ends up online. It’s impossible to live one life and project another, so remember your current or future business before posting that provocative picture on Facebook. The Internet sees the good, the bad and the ugly.” Martin Zwilling, start-up mentor, angel investor
  4. Civility: Courtesy or politeness. Polish: Includes making positive first impressions, shaking hands, improving one’s voice quality, listening, presenting well, dining skills, and more. Dining etiquette: The set of table manners and interpersonal behaviors that are expected of a person while eating, especially during business meals. “What about the jerks who seem to succeed despite being rude and thoughtless? Those people have succeeded despite their incivility, not because of it. Studies . . . have shown that the No. 1 characteristic associated with an executive’s failure is an insensitive, abrasive or bullying style. Power can force compliance. But insensitivity or disrespect often sabotages support in crucial situations. . . . Sooner or later, uncivil people sabotage their success—or at least their potential.” Christine Porath, author of Mastering Civility: A Manifesto for the Workplace
  5. Social intelligence: The ability to interact well, be perceptive, show sensitivity toward others, and grasp a situation quickly and accurately. Emotional intelligence: Also call the emotional quotient, it is the ability to identify one’s emotions as well as those of other people, empathize with others, and use emotional cues to guide thinking and behavior. Hard skills: The technical skills in a worker’s field. Soft skills: Commonly defined as interpersonal or social skills, professional skills, or, more broadly, emotional intelligence. A survey of 300 senior managers and 1,000 workers in the United States by Robert Half/Accountemps established the most common complaints about poor workplace etiquette by these two groups.
  6. Ethics: A set of moral principles or virtues. Integrity: Following a code of moral values and being incorruptible. Figure 11.1 summarizes the many components of professional workplace behavior and identifies six main dimensions that will ease your entry into the world of work.
  7. “While some Fortune 100 executives have gone to jail trying to deliver financial results at all costs, others have pushed their businesses forward with decisions rooted in integrity and a commitment to employees, customers, and shareholders. . . . If leaders do not operate from a place of integrity, it sets the tone for everything and everyone else and directly and negatively impacts the bottom line.” Nicole Alvino, cofounder and CSO of SocialChorus
  8. Answers: True: Business etiquette is an attitude, a desire to show others consideration, courtesy, and respect. False: Desk rage refers to extreme outbursts or violent anger in the workplace. True: Dining etiquette refers to the set of table manners and interpersonal behaviors that are expected of a person while eating, especially during business meals. False: Ethics is a set of moral principles or virtues.
  9. Figure 11.2 illustrates the effectiveness of in-person, face-to-face communication.
  10. Vocal fry: A creaky, raspy sound at the end of drawn-out sentences. Respondents typically favor lower-pitched voices in men and higher but not “shrill” female voices. Young women in particular have been criticized for vocal fry. This speech habit occurs in men, too, but it is generally perceived more favorably, suggesting gender bias.
  11. Pitch: Refers to sound vibration frequency, that is, the highness or lowness of a sound.
  12. Volume: The loudness or the intensity of sound. Rate: Refers to the pace of your speech.
  13. Uptalk: A habit of using a rising inflection at the end of a sentence resulting in a singsong pattern that makes statements sound like questions. Employees may be sabotaging their careers when they sprinkle their conversation with annoying fillers such as like, you know, actually, and basically.
  14. To initiate appropriate conversations, follow news sites such as NPR, the BBC, CNN, Apple News, Google News, and major newspapers online. Subscribe to e-newsletters that deliver relevant news to you via e-mail. Listen to podcasts as well as reputable radio and TV shows discussing current events. Watch out for dubious websites and be skeptical of news items on Facebook, Twitter, and other social media as too many have been shown to be planted, fake stories. Check several trustworthy publications or media outlets to evaluate the accuracy of a news story. Be particularly wary of unverified Twitter posts.
  15. Giving and receiving criticism on the job is normal. The criticism may be given informally—for example, during a casual conversation with a supervisor or coworker. Sometimes the criticism is given formally—for example, during a performance evaluation.
  16. Responding positively to workplace criticism can help you improve your job performance. In the words of a career coach, if you make a mistake on the job, “own it and hone it.”
  17. Most constructive criticism is best delivered in person. Personal feedback offers an opportunity for the listener to ask questions and give explanations. Occasionally, however, complex situations may require a different strategy. You might write out your opinions and deliver them by telephone or in writing. A written document enables you to organize your thoughts, include all the details, and be sure of keeping your cool. Remember, though, that written documents create permanent records—for better or worse.
  18. Offer praise in public; offer criticism in private. “Setting an example” through public criticism is never a wise management policy. Human resources experts warn executives that the only morale-saving, courteous way to fire a worker is in private and face-to-face—not, for example, by letter, e-mail, voice mail, and least of all by text. Otherwise, the remaining employees will be afraid to trust the boss.
  19. Use the directions on the slide to guide students through the Group Activity.
  20. Use the directions on the slide to guide students through the debrief on the Group Activity.
  21. Despite the continuing reliance on e-mail, the telephone remains a crucial piece of equipment, whether in offices or on the go, thanks to mobile technology. Business communication experts advise workers to pick up the phone when they have a lot of information to convey or when the topic is sensitive.
  22. “The truth is, while it certainly isn’t rocket science, proper telephone etiquette in a work environment involves a bit more than the ability to utter a greeting. Since it may be your initial point of contact with a client, customer or even your employer, it is your opportunity to make a good first impression.” Dawn Rosenberg McKay, career planning professional
  23. Text neck: Refers to the posture problems resulting from hanging our heads while staring at screens. “Mobile devices are the mother of inattentional blindness. That’s the state of monomaniacal obliviousness that overcomes you when you’re absorbed in an activity to the exclusion of everything else.” Henry Alford, author of Would It Kill You to Stop Doing That: A Modern Guide to Manners Figure 11.3 provides advice on courteous and responsible mobile phone use.
  24. The textbook provides the following sample voice mail greeting: Hi! This is Jenny Schwartz of Kerberos Software, and I appreciate your call. I’m either working with customers or talking on another line at the moment. Please leave your name, number, and reason for calling so that I can be prepared when I return your call.
  25. Use the directions on the slide to guide students through the Self-Assessment. Answers: To make telephone calls more productive: Plan a mini-agenda. Use a three-point introduction. Be brisk if you are rushed. Be cheerful and accurate. Be professional and courteous. End the call politely. Avoid telephone tag. Leave complete voice mail messages. To make receiving telephone calls more professional: Pick up and identify yourself immediately. Be responsive and helpful. Practice telephone confidentiality. Take messages carefully. Leave the line respectfully. Explain what you are doing when transferring calls.
  26. Matrixed teams: Workplace collaboration among workers whose job task are spread across multiple teams and who don’t always work with the same people or report to the same manager. “Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” Andrew Carnegie, self-made steel magnate, industrialist
  27. Figure 11.4 illustrates the stages of team-building.
  28. Hybrid model: Balancing remote work and on-site presence. Working-from-home economy: A term coined by a Stanford scholar to refer to the current trend in today’s workforce in which large numbers of employees work from home, full-time or part-time. Distributed Age: A term coined by a Spotify executive to define the unique characteristics of today’s workplace. The COVID-19 pandemic propelled 42 percent of the U.S. labor force into the home office.
  29. Virtual teams: Groups of people who, aided by information technology, accomplish shared tasks largely without face-to-face contact across geographic boundaries, sometimes on different continents and across time zones. Research suggests that the advantages of remote work and virtual collaboration outweigh its disadvantages. Happier employees, fewer absences, less attrition, a larger potential talent pool, cost savings, and more collaboration options are just a few of the benefits cited.
  30. Figure 11.5 illustrates other positive group behaviors.
  31. Figure 11.5 illustrates other negative group behaviors.
  32. Figure 11.6 identifies six steps for dealing with conflict. “The average worker still spends half of his or her time performing activities that require concentration. We need to strike a balance between providing spaces for collaboration and heads-down concentration. As technology advances and mobility—outside and inside the office—becomes the norm, virtual and face-to-face collaboration are both critically important.” Jan Johnson, vice president of design and workplace resources at Allsteel
  33. Answers: 1. D: Increased risks 2. C: Ignore conflict
  34. A U.S. study of chief executives reveals that CEOs devote 72 percent of their workweeks to meetings with the average meeting taking an hour or less, but 17 percent exceeded two hours. In one survey, managers considered more than a third of meeting time unproductive and reported that two thirds of meetings fell short of their stated objectives.
  35. “In a co-located meeting, there are social norms: You don’t get up and walk around the room, not paying attention. Virtual meetings are no different: You don’t go on mute and leave the room to get something. In a physical meeting, you would never make a phone call and ‘check out’ from the meeting. So in a virtual meeting, you shouldn’t press mute and respond to your emails, killing any potential for lively discussion, shared laughter and creativity.” Keith Ferrazzi, CEO of consulting and training company Ferrazzi Greenlight
  36. Zoom fatigue: The feeling of exhaustion felt after hours on Zoom and other video calls. Commonly used communication technologies are discussed in Chapter 1.
  37. Figure 11.7 shows how the meeting’s purpose affects the number of participants.
  38. Figure 11.8 provides information on how to use calendar programs.
  39. Figure 11.9 shows a typical meeting agenda.
  40. More formal groups follow parliamentary procedures based on Robert’s Rules.
  41. If the group has one member who dominates, the leader might say, “Thanks, Tom, for that perspective, but please hold your next point while we hear how Alana would respond to that.” This technique also encourages quieter participants to speak up.
  42. “The finger shouldn’t necessarily be pointed at meetings; it’s multitasking that you should be throwing the book at. When we multitask, our IQs fall by 10 points. Our errors increase by 50%. And according to a study by multi-project management software company Realization, multitasking is costing organizations $450 billion globally each year.” Kathleen Owens, senior executive, board member, Epicor Software
  43. Figure 11.10 includes brief meeting minutes, key points and decisions, and action items.
  44. Virtual meetings: Meetings of remote and dispersed team members facilitated by communication technology; the opposite of face-to-face meetings. The COVID-19 pandemic instantly banned a majority of office workers to the home office, and both employees and employers have embraced the advantages of remote working. The traditional five-day work week is unlikely to make a full comeback. Figure 11.10 describes the basics of videoconferencing.
  45. Companies with a global reach or a distributed domestic workforce could not function without teleconferencing. For Mozilla’s Chief Innovation Officer Katharina Borchert, 70 percent of her daily meetings are video calls because her company has many remote employees: “I cannot imagine a world without video calls anymore. Video is equally important for my professional communication and for staying in touch with friends and family back in Europe.”
  46. Figure 11.11 shows how athletic gear company EverSports used video conferencing to meet virtually and design a new activity tracker.
  47. Use the directions on the slide to guide students through the Writing Improvement Activity.