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A New
Food System
Richard Tiffin
Chief Scientific Officer
We have
problems Imagine
How
I need
answers
Food system
challenges
Predictable
systems
Legacy
infrastructure
The Food System is
Unfathomably Complex
Challenges
Facing a Crisis
Predictable Systems
Disconnected
Ecosystems
A
Connected
Data
Ecosystem
Disconnected
Data
Imagine - A Better
Connected Food System
Disconnected Ecosystems
Soil
Crop/Livestock
Non-farmed
land
Human
Disconnected Data
Crop/Livestock
Customer Government Ag Suppliers
Farmer Science Space
A Connected
Data Ecosystem
Crop/Livestock
Customer
Suppliers
Farmer
Government
Science
Space
Human
Soil
Crop/Livestock
Un-...
I am a
fresh
produce
buyer
I am a
retailer
I am a
government
analyst
I am a
data
scientist
Compelling
Questions
I am fresh
produce buyer
I want to know the weather conditions in my
suppliers’ lettuce fields, so that I can decide
wheth...
I am a
data
scientist
I want to know how to make use
of Agrimetrics data to answer
questions that my business is
asking of...
I am a
government
analyst
I want to know your best estimate of what is
growing in all of the fields in the country now.
I ...
I am a retailer
I am responsible
for our dairy
farm group.
I would like to better
understand pasture
conditions so that I ...
Changing
the view
on data
New
views
on data
Field
Facts
Field
Trends
Field
Forecasts
Fields are a building
block for the data
you need
• LTA temperatures
• Soil Texture
• Soil Chemistry
• LTA Rainfall
• Priority Habitats
• Altitude
• LTA Growing Degree Days...
Last three years
• Temperature
• Rainfall
• Days of Air Frost
• Cropping
• Growing Degree Days
• Solar Radiation
• Weather...
Last 2 weeks
• Temperature
• Humidity
• Wind Rainfall
• Solar Radiation
Next 10+ days
• Temperature
• Rainfall
Field Forec...
Thank youRichard Tiffin CSO
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Winning with Data Presentation, 17th May 2018: Richard Tiffin, Chief Scientific Officer, Agrimetrics

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Richard Tiffin's Presentation Deck: Imagine truly sustainable food solutions inspired by UK businesses and farmers.

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Winning with Data Presentation, 17th May 2018: Richard Tiffin, Chief Scientific Officer, Agrimetrics

  1. 1. A New Food System Richard Tiffin Chief Scientific Officer We have problems Imagine How I need answers
  2. 2. Food system challenges Predictable systems Legacy infrastructure The Food System is Unfathomably Complex
  3. 3. Challenges
  4. 4. Facing a Crisis
  5. 5. Predictable Systems
  6. 6. Disconnected Ecosystems A Connected Data Ecosystem Disconnected Data Imagine - A Better Connected Food System
  7. 7. Disconnected Ecosystems Soil Crop/Livestock Non-farmed land Human
  8. 8. Disconnected Data Crop/Livestock Customer Government Ag Suppliers Farmer Science Space
  9. 9. A Connected Data Ecosystem Crop/Livestock Customer Suppliers Farmer Government Science Space Human Soil Crop/Livestock Un-Farmed
  10. 10. I am a fresh produce buyer I am a retailer I am a government analyst I am a data scientist Compelling Questions
  11. 11. I am fresh produce buyer I want to know the weather conditions in my suppliers’ lettuce fields, so that I can decide whether there will be any shortages and source alternatives
  12. 12. I am a data scientist I want to know how to make use of Agrimetrics data to answer questions that my business is asking of me.
  13. 13. I am a government analyst I want to know your best estimate of what is growing in all of the fields in the country now. I also want to know how confident you are in your estimate. And next month, I want to come back and find out if you have revised you estimate.
  14. 14. I am a retailer I am responsible for our dairy farm group. I would like to better understand pasture conditions so that I can support farmers as they move to more extensive systems.
  15. 15. Changing the view on data New views on data Field Facts Field Trends Field Forecasts
  16. 16. Fields are a building block for the data you need
  17. 17. • LTA temperatures • Soil Texture • Soil Chemistry • LTA Rainfall • Priority Habitats • Altitude • LTA Growing Degree Days • Weather outliers • Water Catchment Data • LTA Frost • LTA Solar Radiation • Local Population Density Field Facts
  18. 18. Last three years • Temperature • Rainfall • Days of Air Frost • Cropping • Growing Degree Days • Solar Radiation • Weather Outliers Field Trends
  19. 19. Last 2 weeks • Temperature • Humidity • Wind Rainfall • Solar Radiation Next 10+ days • Temperature • Rainfall Field Forecasts
  20. 20. Thank youRichard Tiffin CSO

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