Once you've created a presence for your business or organization on Facebook, Twitter, and other social platforms, you start to wonder - if we built it, will they come? Maybe so, and then again, it wouldn't hurt if you helped people out by letting them know in as many ways as possible. This presentation shares ten ways to build Likers (without advertising) on Facebook, ten almost-entirely-different ways to build Followers on Twitter, and wraps up by giving an overview on the topic of social media measurement. Likers and Followers are just one thing to measure, and this presentation shows what else should be considered for scrutiny. This is the third of three presentations presented by Lani & Allen Voivod of Epiphanies, Inc., for a "Bootcamp" workshop in a larger series presented by the Mount Washington Valley Economic Council (MWVEC), in partnership with Granite State College, Public Service of New Hampshire (PSNH), the Littleton Area Chamber of Commerce, and Laconia Savings Bank.

1. Facebook Liker Building,
Twitter Follower Building
and Social Media
Measurement Mania!
Part Three of a Bootcamp for the
Mount Washington Valley
Economic Council (MWVEC.com)
Presented by Lani & Allen Voivod
Co-owners and Content Lovers
of Epiphanies, Inc.
http://Facebook.com/AhaYourself
On Twitter? Our Twitter handles are
on each slide, use hashtag #AhaNH
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

2. During Part Three...
 10 Fan Liker-building
Tactics for Facebook
 10 Mostly Different
Follower-building Tactics
for Twitter
 Social Media
Measurement Mania!
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

3. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Source: http://www.flickr.com/photos/ojk007/3814052537/

4. 1. Cross Promotion
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

5. 2. Elite Fans
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

6. 3. Tribe Syndication
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

7. 4. Buttons & Badges &
Boxes & Widgets
http://developers.facebook.com/plugins, and
your Facebook Page’s Admin Panel
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

8. 5. Link to Twitter
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

9. 6. Personal Profile
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

10. 7. The Share Link
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

11. 8. Invite Fan Interaction
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

12. 9. Fan-Only Content
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

13. 10. Outsource It
Paid services...
Social media assistants...
Consider these carefully:
 Oversight
 Policies/procedures
 Relevance
 Spam!
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

14. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

15. 1. Hashtag Happiness
 Get involved in thematic
conversations like
#FBSS10
 Take part in Twitter
traditions like #FF
 Flag interests like #ski
 Reference location with
#NH
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

16. 2. Re-tweet
(& be re-tweeted)
 Add a personal note if
there’s room
 Shows you’re paying
attention, in the game
 Shows up in their
“mentions” (thanks to
the @ reply sign)
 Not “who you know”
but “who appears to
know you” - Kawasaki
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

17. 3. Get Listed
 Twitr.org
 TwitDir
 Local Tweeps
 WeFollow
 Twellow
 Twibs
 Use Google for others
(and niched ones)
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

18. 4. Use Services
 Refollow
 Twiangulate
 Twibes
 Twubs
 Mr. Tweet
 Twitaholic
 Retweet Radar
 Twitter Karma
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

19. 5. Meet Offline
 Tweet-ups
 Networking events
 Workshops/
seminars
 Trade shows
 Conferences
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

20. 6. Monitor & Engage
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

21. 7. Use Media &
COI Lists
 MSM or trade groups
 Industry analysts
 Consultants
 Pundits
 Politicians
 Lobbyists
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

22. 8. Tap the Competition
 They’ll find you on
Twitter anyway
 They won’t know
you’re doing it
 They’ve done some of
the legwork for you
already
 You could be doing
both of you a favor!
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

23. 9. Mine Partners
& Ally Lists
 If they follow your
partners, shouldn’t
they follow you, too?
 Can you find
complementary
businesses speaking
to the same Ideal
Audience?
 Bonus: New partners
and allies!
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

24. 10. Outsource It
 Paid services
 Social media assistants
 Extra variables to
consider include:
1. Oversight
2. Policies/procedures
3. Relevance
4. Spam!
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

25. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

26. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Mark Twain
“Figures often beguile
me, particularly when I
have the arranging of
them myself; in which
case the remark
attributed to Disraeli
would often apply with
justice and force:
“'There are three kinds
of lies: Lies, damned
lies, and statistics.’”

27. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

28. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Measure...
Traffic
Sales
ConnectionsConversations
Content

29. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Traffic
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10
UniqueVisitors
Unique Visitors for NH Economy
Main Site
No Bull Blog

30. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Content

31. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Conversations

32. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Connections

33. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Sales
147 million views, sales up 27% in the last six months,
55% in the last three months and 107% in the last month

34. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Measure...
Traffic
Sales
ConnectionsConversations
Content

35. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Measure...
Traffic
Sales
ConnectionsConversations
Content

36. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Other things
you could measure...
Cost savings
Earned media
Sentiment
Keyword performance
Idea generation

37. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
...but why would you?
“‘There's no single standard [to measure
social media] because the value must be
defined by the organization's goals,’ said
Jonathan Kopp, partner and director of
Ketchum Digital.”
--Emily Glazer, for Dow Jones Newswires: Social Media Initiatives Drive Sales, Product
Development, 7/27/10

38. Four Ways to Move Forward
1. Ramp up the
learning curve
2. Find a success
partner
3. Turn it over to
an expert
4. Hire specifically
for it
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

39. Thank you!
If you got information of value out of
this presentation that made it worth
your time to be here, please:
1. Become a “Liker” at:
http://facebook.com/AhaYourself
or by cell, text LIKE AHAYOURSELF
to FBOOK (32665) to become a Liker
2. Write on our wall and tell the
world about one gem you got out of
our time together.
3. If you saw us live and took photos
or videos, please post them to our
Page, too!
4. Tweet with the hashtag #AhaNH
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself