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What is SEO.pdf

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What is SEO.pdf

  1. 1. What is SEO? Why You Need It?
  2. 2. Well, SEO stands for 'Search Engine Optimization', which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages, And Turn Visitors into Conversion Leads.
  3. 3. Why is it important to perform an SEO audit? An SEO audit is very similar to taking your car to get an oil change. As you know, regular oil changes can be one of the most significant ways to extend the life of your car. An SEO audit looks at the technical infrastructure of your website, the on-page elements and offpage essentials to optimize Search Engine visibility, usability and conversion. An SEO audit needs to be performed regularly in order for long-term success of your website’s performance.
  4. 4. SEO audits are an important, necessary component of keeping your SEO strategy up to date. If your website isn’t properly optimized for search, you’re missing out on significant amount of search engine traffic, as well as attention from potential customers.
  5. 5. Algorithms Changes: Search engines such as Google, Yahoo, and Bing, are constantly updating their algorithms to provide better search results, and you need to be aware of these changes so you can make adjustments to your website’s content accordingly. Webmaster’s Guidelines: Popular webmaster tools from Google and Bing are continually changing, so you need to make sure you are compliant. There are several reasons why you really need to perform an SEO audit of your website. Here are a few:
  6. 6. Website Errors: It is important to make sure your site does not have any error messages or broken links. Performing the audit will expose the errors, enabling you to redirect them and recover lost traffic. Titles and Meta Data: Title tags and meta descriptions are the first thing visitors will read about you when you show up in search results. It is important that they be relevant to the content of the site. Outdated Content: You may have content on your site that is outdated. It’s important to not only provide relevant but also fresh content to search engines, and give them a reason to come back. If people are not visiting or re-visiting your website in 6 months, reevaluate the content or get rid of it.
  7. 7. SEO Expert? So, That's Why You Need
  8. 8. What is On-Page SEO? The process of tweaking a page's content, tags, and internal links to improve search visibility
  9. 9. What is Off-Page SEO? Creating valuable backlinks Social Media Marketing Guest Content Local Listings
  10. 10. Technical SEO Process 2 Crawling/ Discovery 3 Indexing/ Relevance 1 Website Architecture/ Optimization 4 Ranking
  11. 11. Local SEO Visibility your business on Google Maps to Get Actual Local Visit
  12. 12. At the end of process See Actual Results
  13. 13. Get Free SEO Audit Keyword Ranking Backlinks Technical Website Health Click through Rates Organic Traffic Reports About:
  14. 14. Get In Touch

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