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DIGITAL ESSENCE LTD. Is a Lead generation -focused digital
marketing agency providing expert full-service management of paid
search, display, and Social media advertising Essence manages over
$2 million in yearly online advertising spend for 30+ clients in nine
countries. Essence’s experience is that most AdWords and Facebook
Campaigns can gain at least 20% efficiency almost immediately with
the right tactics in place.
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Unlike any other you have seen before, we’re sure that you
have dealt with many agencies, but since you’re here, our guess
is that the result you wanted wasn’t met, congrats! You have
definitely made it to one of Egypt’s best marketing agencies, we’re
so unique and competent that we were able to gain the trust of
one of the world’s largest corporations, Google, we are a proud
Google partners, now you can be our partner, and get above and
beyond the results you want. As a digital partner our approach is
very simple. We want your business to be successful, so we work
hand-in-hand with you, to whatever capacity you require, in order
to achieve your objectives.
THE REASON BEHIND
OUR UNIQUENESS
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“It’shardtofindthings
that won’t sell online.”
Jeff Bezos, founder,
Amazon

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Digital essence’s mission is to develop a culture of digitization on every aspect of
marketing, educating people on what the art and science of digital marketing can
do for their businesses and most importantly construct a strong link between digital
marketing and sales as well as a strong link between marketing spend and ROI.
We’ll do this through state of the art Google partner platforms as well as a team of
expert masterminds in the world of digital marketing, both factors will give us and
our clients the edge that we’re looking for, since we believe that the success of our
clients is a mirror to ours, and that’s the essence of our journey.
To be one of the leading digital marketing agencies in Egypt as well as the MENA
region, following a well-planned expansion strategy for the next 5 years timeframe.
We’re almost pretty sure that you have witnessed several cultures in several
companies, but we’re also sure that you haven’t seen anything like our culture, it’s
a culture of heroism, Glory and achievements, a culture guided by the notion of
family, where the link between our team is so strong that it is embedded in every
action we do, we have fighters, that won’t hesitate twice to give “blood, sweat and
tears” to achieve the impossible, a culture of positivity, a culture of everlasting client
relationships, sounds interesting?! We invite you to be part of our culture and help
us push ourselves beyond greatness.
•At Digital essence we follow a code, a very simple code that has and will forever
help us and our clients reach our desired success
•Quality: At Digital Essence, every project we take, every inch of the journey of
working with our clients, is embraced by the notion of quality, if not done with high
quality, we might as well not do it all, as we believe that the end product we show to
the world is really what defines us.
•Time •Cost effectiveness
•Integrity •Passion
•Professionalism
OUR MISSION
OUR VISIONOUR CULTURE
OUR VALUES
Our Strategies
Statements

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We hired the very best and nothing less, this is
our dream team, they are a group of passionate,
energetic and dedicated individuals.
what’s also great is that they are also amazing
people that help others to achieve their dreams
at any given day and hour, they’re willing to go
to hell and back for our clients they believe that
greatness is not enough, and will achieve what is
beyond greatness regardless of the surrounding
circumstances! They are our “Kung Fu” and it is
brutally strong.
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OUR
TEAM

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OUR WORK
PROCESS
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OUR WORK
SOLUTIONS
We inspire your customers to act by
clicking, tapping, e-mailing, texting, calling,
participating in an event, joining the
conversation, making a purchase through
digital channels or going to a brick and
mortar store, and we measure everything
to give you the results you need.
We help you figure out who your consumers
are, what they value, where they look for
it and how they prefer it to be offered.
A full service digital marketing agency
offering end-to-end digital solutions.
We don’t talk at people, we engage them
with breakthrough experiences in the
right channel at the right time with the
right message in the right context.
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OUR
SERVICES
1. Strategy & Planning
2. Application
3. Design
4. Media Production
5. Marketing

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STRATEG&
SOLUTIONS
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Whether observing or engaging users in research, these approaches
are more effective at making users experiences and needs central
in the creation, development and improvement of products and
communications. These approaches also minimize the moderator
influence, avoid unnatural research situations, give users time and
space to share their thoughts while allowing research to take place
iteratively alongside decision making.
Drawing on a pool of over 20 billion social posts, 120 million MENA
consumers and a wealth of email, search and paid advertising
behavioural data, our planners generate fresh insight on your
customers and markets to underpin your digital strategy and
communications plan.
RESEARCH AND ANALYSIS
DIGITAL PLANNING

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APPLICATION
DEVELOPMENT
2 Custom web development services & web application development
services geared toward your specific goals and needs. Rather than
using an “out of the box” web application, Digital Essence custom web
development services provide the client with flexible and upgradeable
web applications.
Digital Essence crafts mobile applications from the ground up. From
initiation planning, design, and development, we listen to your
unique differentiators to build an application that’s easy to use
while staying true to your brand. We also have the ability to track
users by download and offer analytical information about how your
application is being received by the mobile market.
Digital Essence Content Management Team is ready to handle all
your website content management. This team works through your
website backend tool or the Content Management tool to add,
edit and update your content in a professional way, following the
standard rules of web publishing.
WEB APPLICATION DEVELOPMENT
MOBILE APPLICATION DESIGN & DEVELOPMENT
CONTENT MANAGEMENT SYSTEMS
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DESIGNING
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Our team of pros are going to put life and viability in your brand that
you have rarely witnessed before, our team is ready and able to twist,
change, build, promote, flex, fold, wrap- and the list goes on when it
comes to your brand and branding dilemmas, or we can just do a quick
fix.
We know how to effectively portray your business’ value with a mind
blowing, catchy and custom-designed web presence designed to
convert prospects into actual customers, whether you need a totally
-from scratchnew site, or just need your exsisting site renovated,
Digital Essence is the place to go to.
CORPORATE DESIGNING & BRANDING
WEB DESIGN & DEVELOPMENT

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MEDIA
PRODUCTION
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Whether it’s 2D or 3D animations, we can bring you the best
of both worlds, our Digital Essence professionals can bring
the most complex and out of this world characters to life in
a fashion that will leave you in both “shock and awe”.
MEDIA PRODUCTION UNIT
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MARKETING
5 We optimize your social engagement to turn your hard earned visitors
and prospects into customers that generates sales. Digital Essence
team will also help you establish your brand in social websites so your
visitors can better understand your brand and offering. We develop
strategies that ensures engagement of your visitors and keep them
coming back to you.
Emailmarketingiscosteffective,easy-to-useandaperfectcomplement
to the other marketing strategies. Small and midsize business owners
and marketers are comfortable with e-mail marketing technology and
the strategies that make it successful, and are looking to increase their
activity via the medium in the coming years.
Digital Essence wizards happen to have years of experience and tons
ofknowledge about how search engines work and what people search
for. It’s like tapping into the minds of both the search engines and
their users, to get a pretty good idea about the actual search terms
or keywords and which search engines are preferred by the targeted
audience.
Digital Essence is one of the few Digital Agencies in Egypt and
MENA Region which have met the requirements for Google Partner
Program. This requires meeting Google’s best practices condition by
demonstrating that we’re maximizing our clients’ performance. Google
reviews our clients’ accounts to make sure our clients are getting
excellent service, customer retention, and whether we’re making the
most of our clients’ budgets.
SOCIAL MEDIA MARKETING
EMAIL MARKETING
SEO
PPC- ADWORD MANAGEMENT
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MARKETING
At Digital Essence, our google certified professionals are absolute
masters at being creative as well as being analytics junkies! Our team
binds these mastered competencies to manifest display campaigns
that are really hard to forget and build an immediate relationship with
your visitors. At the same time we have the ability to pin point how
effective the campaigns are, by instantaneous tracking of the number
of clicks they produce.
On the Web, you’ve got only a few seconds to make an impression and
inspire people to take action. Make your website work for you around
theclock by turning visitors into paying customers with high impact
copywriting. We create compelling website copy that tells your story
and goes beyond simply building brand awareness. It also boosts your
site’s conversion ratios and increases profitability.
Guerrilla marketing is an advertising strategy in which low-cost
unconventional ideas are used, often in a localized fashion or large
network of individual cells, to convey or promote a product or an idea.
The term guerrilla marketing is easily traced to the guerrilla warfare,
which utilizes atypical tactics to achieve a goal in a competitive and
unforgiving environment.
Successful results are influenced by many factors including brand and
reputation. Digital Essence brings the power and potential of public
relations to align these two vital assets – brand and reputation – in
ways that highlights your people, products and services. Together,
we’ll generate results that matter, based on what you set as the metric
for success.
DISPLAY ADVERTISING
WEBSITE COPYWRITING
GUERRILLA MARKETING
PR & REPUTATION MANAGEMENT
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ENGAGING WITH THE MENA
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EGYPT
ALGERIA
KSA
LEBANON
UAE
LYBIA
96 MILLION
“MOBILE SUBSCRIPTION”
32.5 MILLION
“INTERNET USERS”
11 MILLION
“MOBILE INTERNET USERS”
5.7 MILLION
“INTERNET USAGE”
15 MILLION
“INTERNET USERS”
11.2 MILLION
“MOBILE INTERNET USERS”
2.7 MILLION
“INTERNET USERS”
7.6 MILLION
“INTERNET USAGE”
6 MILLION
“MOBILE INTERNET USERS”
1.2 MILLION
“INTERNET USAGE”
Sources:mashable,mcit.gov.,citc.gov,moca.gov,insightsmena.com,mobileplanet,worldbank.org

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OUR SUCCESS STORIES
“CASE STUDIES”
FOR MORE INFORMATION ABOUT OUR SUCCESS STORIES:
www.digital-essence.co/casestudies.html

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NOOR COMPANY
CASE STUDY
SUMMARY EXECUTION
OBJECTIVES RESULTS
‘’AFTER 3 MONTHS’’
NOOR ADSL is third largest internet service provider in Egypt
nowadays. It was established in 1999 and since then it has been
providing its service to well-known national and multinational
companies around the Egypt. NOOR have dedicated the efforts and
services support to business clients only (B2B) and when NOOR
started considering providing its services to individuals (B2C) and
out of the small pool of digital marketing agencies and marketers
they picked DIGITAL ESSENCE. NOOR’s team totally understand the
importance of digital marketing in brand awareness and in return
on investment (ROI), so they searched for an agency to do it right for
them… and DIGITAL ESSENCE was there to amaze them.
Any campaign under DIGITAL ESSENCE has a team of
copy writers and designers and those people who has
the first role in any campaign preparation are named
creative team. Next comes the group of developers who
project and construct landing pages and tracking codes.
This is followed up by the role of digital marketing
specialist and that is always launching the campaign on
Youtube.com, Google advertising products, and social
media. This team is always monitoring and optimizing
the campaign to attain its desired objectives.
Increase brand awareness through Youtube.com,
Social media, and Google Search and Display ads.
Provide a continuous source of lead generation.
Increase ROI.
160,000,000 unique impression all over Youtube.com,
Google advertising products, and social media.
5700 genuine target lead.
Approximately 20% sales.
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SUMMARY EXECUTION
OBJECTIVES RESULTS
Kheprat website is one of the most important informative websites
that is specialized in the industry of the Saudi Arabian stock exchange
market, the website operates through a number of international
experts in the stock exchange industry. Kheprat website is considered
one of the most important achievements of the EL-Moasher company,
which was established in 2005, which works to serve the investment
sector of in securities & stock market with an approach depending on
information technology and tools developed by the company as one
of the most important mechanisms used to control financial markets
instantaneously as well as providing investors with second by second
stock market data that assist them in taking the correct decisions in
regards to the stock market transactions.
DIGITAL ESSENCE was aiming to achieve all this objectives and
taking Kheprat website by storm by increasing the brand’s web
presence by creating a campaign aimed to hammer the brand’s
customers by display ads in order to create better visibility and
awareness for the brand that will eventually increase the client’s
trust in Kheprat. Moreover, DIGITAL ESSENCE was focused on
creating an “extreme makeover” in the way the brand utilized
it’s marketing budget, by implementing a dare devil maneuver
of declining the cost per click in an unseen before fashion, that
instantly assisted in creating multi-channel ads that was aimed
directly at kheprat’s target customers with pin point accuracy, by
using Google platforms to the extremes of its abilities which in
turn created not only likeable ads, but ads that generated sales
and boosted the website’s revenues off the charts.
Increase Leads by 100%
Increase awareness for Kheprat website.
Establishing Kephrat as a leading stock market
consultancy firm
Before DIGITAL ESSENCE’s actions the website used to generate only
465 conversions per month, where it increased to a staggering 3000
conversions in September of 2013 and by December 2013 the brand
had broken the 3000 conversion mark and reached 3,814 conversions
Increase awareness for Kheprat website.
Achieving a closing rate of 11% that has increased from a mere 6%
By December 2013, Kheprat website and brand is considered to be the
leading provider of stock market consultancies in the Saudi Arabia
18FOR MORE INFORMATION: www.digital-essence.co/conversion-optimization-kheprat.html
KHEPRAT STOCK
CASE STUDY

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SUMMARY EXECUTION
OBJECTIVES RESULTS
Gate technical training organization, is a partner with many educational
establishments such as Cairo and Ain Shams universities and other
institutes. This organization has a target of improving its client’s
performance through providing consultation and training in management,
engineering, customer service, secretary, and accounting. Gate introduced
a European grant named M.A.S.T.E.R (Marketing, Administration, Sales, TOT,
E-business, and Resource management), which is a course that is designed
to serve a very wide target market. Digital Essence was the first company to
pop into Gate’s marketing team’s mind when they thought of launching this
product due to our noble reputation in the marketing and advertising field.
Doubtlessly Digital Essence astonished Gate’s CEO Mr. Hady and the sales
and marketing director Mr. Waleed by attaining the desired objectives and
beyond. The section below will display Gate’s objectives for M.A.S.T.E.R:
First Digital Essence assigned the task of Ads creation to
our creative and design team. Second came the formation
of landing page which was assigned to our web designers.
Third launching the campaign on social media and Google
products. Forth and finally our group of Digital marketing
specialists were assigned to manage the campaign on an
hourly basis. Therefore Digital Essence showed great success
in cooperation with Gate for the M.A.S.T.E.R product.
Deliver 1200 lead given a specific budget.
Generate and increase product awareness
given a period of time.
We have attained 3M+ impressions in the first week of
publishing.
We delivered 125% more leads within the first month
which is way more than what our client asked us to
deliver.
We decreased the cost per acquisition by 25%.
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GATE TRAINING CENTER
CASE STUDY

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Office 234, The GrEEK Campus “AUC”
28, El Falaky Street
Down Town, Cairo Egypt
+20-1098961762/+442035142927
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