SWOT Analysis
Exercise 1( 1hr)
Identify your own
business idea and
Conduct SWOT analysis
for the business ideas
you identified
Summarize the main
points on Flip chart
Each group will present
one part of SWOT

From Idea to
doing business
exercise 2(1hr)
Selam’s Chicken Business
Discuss in your group and:
• What went wrong
• What went right
• What would Selam have done right?
• Present to the class