Digital Marketing Plane
For Real Estate

‘ A BRANDIS Nothing But An
Expression Of The Consumer's
LOYALTYAnd TRUST ‘

OBJECTIVE
• Product promotion is one of the necessities for
getting your BRAND in front of the public and
attracting new customers.
• Brand Positioning
• Increase visibility
• Build Brand Value
• Improve revenue
• To Compete in Market
• To Educate People
• To Spread Awareness

DIGITAL MEDIA PLAN

DIGITAL MEDIA PLAN
• Digital Communication : Creative's & Videos
• Website Options : Branding
• Digital Media ​Plan : Digital & Social
• Digital Strategy : Launch Plan & Sustainer

DIGITAL COMMUNICATION :
CREATIVES & VIDEOS

SAMPLE CREATIVES

WEBSITE OPTIONS :
BRANDING

OPTION 1

OPTION 2

OPTION 3

DIGITAL MEDIA ​PLAN :
DIGITAL & SOCIAL

CURRENT BRAND PRESENCE

Current Website
Social Presence
SEO Reports

BRAND PRESENCE & POSITIONING
Platform Presence
Organic Yes / But Low
Adwords No
Facebook Yes /But Low
Twitter No
Insta No
Pinterest No
G+ Yes/ Low
Youtube No
LinkedIn Yes / But only Account
Just Dial No
Business Listing No
yellowpages No

COMPETITORS ANALYSIS

COMPITATERS
5 Top Compotators Analysis
Websites
Social Presence
SEO Reports

COMPETITOR’S BRAND PRESENCE
Competitors
Name
Facebook Twitter Linkedin Instagram Pinterest G+ YouTube Adwords
Business
Listing
Yes Yes No Yes Yes Yes No Yes Yes
Yes Yes Yes Yes Yes Yes Yes Yes Yes
Yes Yes Yes No No Yes Yes Yes Yes

DIGITAL MEDIA PLAN

DIGITAL MEDIA PLAN
• Brand Launch – Branding & Viral Marketing (Videos)
YouTube Promotion, WhatsApp Promotion, Social Promotion,
Website & Email Promotion
• Google Display Ads Marketing – Brand Awareness
Showcase Ads on Popular Websites & Generate Leads on Our
Website – Sell Products, Form Filling, Subscribers for Product
Update List, Discounts & Offers
• Search Network Ads & Shopping Ads – Most Searched Targeted
Keywords
Get Ads Lead on Top For Keywords

• Social Media Ads Marketing – Metro Cities Popular Social Platform
(Awareness, Engagement & Leads)
Facebook, Twitter, Google+, Instagram, YouTube
• Remarketing - Integration With Google Display Ads, Social Media
Ads & Email Marketing
Showcasing Ads of the Viewed, Visited Products, Information on
the website To Hammering the product Image in Visitors mind
• Affiliate Marketing – Integration With Bloggers, Influencers,
Trending Websites
To Promote Our Products, Feathers & Information.

• Search Engine Optimization – Organic Ranking For Website
To Get Rank On Search Engine Result Page for targeted keywords &
Increase Website Performance

DIGITAL MARKETING PLAN

DIGITAL MARKETING PLAN
• Branding & Viral Marketing (Videos)
• Social Media Marketing
• Search Engine Marketing
• Search Engine Optimization
• Email Marketing

BRANDING & VIRAL MARKETING
(Videos)
• YouTube Promotion
• Social Promotion
• Website & Email Promotion

YOUTUBE PROMOTION

SOCIAL PROMOTION

EMAIL MARKETING

SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING
• Facebook
• Twitter
• LinkedIn
• Instagram
• YouTube
• Pinterest
• Google +

SOCIAL MEDIA MONITORING
• Identifying conversation variations.
• Segregating conversation variations.
• Analyzing conversation.
• Insight & Improvement report.

SOCIAL MEDIA MANAGEMENT
• Strategic presence creation on social media.
• Presence promotion, Engagement & Response
management.
• Analyzing opportunities for social media
outreach.

ONLINE REPUTATION MANAGEMENT
• Researching and analyzing Real Time online
reputation.
• Defining a reputation score.
• Improve reputation score.
• Execution of ORM.

SOCIAL MEDIA CAMPAIGN
• Increase conversions on your website
• Send people to your website
• Promote your Page
• Reach people near your business
• Get video views
• Get people to claim your offer
• Collect leads for your business
• Deliverables (ROI) via campaign execution.

FACEBOOK
• Content development
• Integration page with other social media channels
• Post updates with links to the desired landing page
• Joining groups and pages
• Adding members
• Starting discussions
• Sharing links
• Creating Facebook “like” button and badge, to place it in the website and blogs
• Run contests, promotional campaigns, polls
• Video sharing via YouTube tabs ( for viral campaigns)
• Photo sharing via page flicker apps/ similar apps
• Document sharing ( pdf, ppt, whitepapers, brochures, notes..)
• Customized contact form/ registration form
• Promote blogs/feed
• Adding custom tabs
• Tagging use of various external interactive Apps

FACEBOOK SAMPLE ADs

LINKEDIN
• Integrating profile with other media channels
• Adding connections
• Joining Groups
• Targeting and networking with the influencers
• Starting Discussions in groups
• Active participations in relevant Q&A’s
• Publish Press release
• Creating polls
• Launching and promoting events
• Submitting feeds
• Sharing presentation
• Integrating blogs to the profile
• Performing Like & Share activity

LINKEDIN SAMPLE ADs

TWITTER
• Creating twitter handle
• Posting tweets with site link (content from the site)
• Following key influencers
• Using hashtags for keywords
• Retweeting influential tweets
• Tweeting based on trends
• Post natural updates frequently
• Mentioning Influential content/handles/personalities
• Creating a twitter badge and placing it on the site and blogs
• Increasing followers base constantly
• Networking and engaging with the followers

TWITTER SAMPLE ADs

GOOGLE+
• Content Development
• Buzz Creation
• Integrating page with other social media channels
• Post updates with links to the desired landing page
• Joining pages
• Adding influencers to our circles
• Starting discussion
• Sharing links
• Sharing Videos
• Sharing Pictures
• Sharing Documents ( pdf, ppt, whitepaper, brochures, notes…)
• Tagging

PINTEREST
• Creating boards
• Content Development
• Buzz creation
• Integration profile with other social media
• channels/blogs
• Add pins
• Influence repines
• Photo sharing with links
• Sync info graphics
• Follow influencers
• Follow relevant boards
• Install Pint It button
• Me + Contributors
• sharing pins on other networks
• Crowd source
• Pinterest Contests

PINTEREST SAMPLE ADs

SOCIAL BOOKMARKING AND DOCUMENT SHARING
• Social Bookmarking
– Bookmarking Links from the site
– Adding keywords
– Using top SBM sites for quality backlinks: mixx, jumptages,
Digg, Reddit, StumbleUpon, delicious.
• Document sharing
– Sharing presentation through slide share, scribd and
docstoc & prezi.
– Publishing white papers and Article in scribd and docstoc

SOCIAL MEDIA MARKETING

6 Month Social Media marketing timeline – 1st & 2nd Month
Brand presence
Promote
profiles
Implement
brand image
Announce
presence
Traffic Sources
Referring
sites
Search
engines
Project Traffic
20 %
increase
Twitter/Facebook/
LinkedIn followers
2000 - 3000
followers
Presence
100%

6 Month Social Media marketing timeline – 3rd & 4th Month
Brand/customer
Engagement
Increase
followers base
Monitor
brand,
industry, niche
Reply to
customers and
prospects
Traffic source
Referring sites
Search
engines
Projected traffic
50 – 60 %
increase
Twitter/ Facebook
/ LinkedIn followers
3000- 6000
followers
Presence
100%

6 Month Social Media marketing timeline – 4th & 6th Month
ROI focus
Special offers for
fans, members,
followers…
Converts fans,
members,
followers to email
subscribers
Revenue based
campaigns
Lead generation
Traffic Sources
Referring sites
Search engine
Projected Traffic
70-85 % increase
Presence
100%

SEARCH ENGINE MARKETING

SEARCH ENGINE MARKETING
• Google Paid Ads
Search Network
Display Network
VIDEO Advertising
• Bing Paid Ads

GOOGLE PAID ADs
• Showcasing the ads of Projects in best manner
to create excitement among the people to Buy
the Property.
• Advertisements will be displayed on the sites
where users are already looking for a
Properties that we sell.
• When people click on the advertisement,
they’ll be directed to the website for more
information about the property.

BENIFITS OF GOOGLE ADVERTISEMENT
3. Measurable
2. Cost Effective
1. Maximum Relevance
5. Highly Targeted
4. Remarketing

SEARCH NETWORK (SAMPLE)

DISPLAY NETWORK (SAMPLE)

VIDEO ADs (SAMPLE)

BING PAID ADs (SAMPLE)

BING PAID ADs (SAMPLE)

SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATION
• Website SEO Audit
• Keywords – Examples
• SERP (Search Engine Result Page)
• Competitor Research
• Reference Links - Link building

WEBSITE SEO AUDIT
website Report

KEYWORDS SAMPLE
• residential projects in pune
• pune residential projects
• new residential projects in pune
• ongoing residential projects in pune
• best residential projects in pune
• residential projects in india
• residential projects in undri pune
• premium residential projects in pune
• luxury apartments in pune
• luxury flats in pune
• luxury homes in wagholi ,pune
• 3 bhk luxury apartments in pune
• 3 bhk luxurious flats pune

SEARCH ENGINE RESULT PAGE (SERP)

Keywords Ads Sample

COMPETIOR RESEARCH
The Competitive Analysis section of your business plan is
devoted to analyzing your competition--both your current
competition and potential competitors who might enter your
market.

REFRENCE LINKS - LINK BUILDING
• Link building refers to the process of getting
external pages to link to a page on your website.

EMAIL MARKETING

EMAIL MARKETING

EMAIL MARKETING STRATEGY
• Business analysis
• Communication Opportunities
• Content building strategies
• List building strategies
• List Management
• Email Marketing Infrastructure
• Marketing Organization
• Develop budgets
• Implementation Support

BUSINESS ANALYSIS
• Understand Business, Products, Services
• Customer profiling (Industries/segments, Decision
makers, influencers)
• Organization structure
• Sales & Marketing organization
• Sales and Marketing processes
• Current Marketing initiatives – Conventional and
Internet Marketing

COMMUNICATION OPPORTUNITIES
• Derived from the Business Analysis
• Some Typical opportunities
• New product launches
• Special promotions, Events
• Periodic Newsletters (with pre-decided content
categories)
• Purchase triggered emails
• Warranty renewal triggered emails
• Support triggered emails

CONTENT BUILDING STRATEGIES
• Depending on communication opportunities,
develop generic content for each type of
opportunity
• Assign content generation to people in the
organization
• Set up a mechanism for people to contribute
content on an ongoing basis
• Build processes to ensure a smooth functioning of
Email Marketing

DIGITAL MARKETING STRATEGY

DIGITAL MARKETING STRATEGY
• Targeted Location
• Strategy Phase
Teaser
Launch
Sustainer

TARGATED LOCATION
City – State - Country

STRATEGY PHASE
Teaser
Launch
Sustainer

PHASE : TEASER
• Teaser : 15 Days
• Campaign Days : Thursday, Friday, Saturday,
Sunday
• Viral Marketing (Videos)
• Building Brand Awareness
• Marketing Campaign Hike
• Introduction e-Mail Campaign
• Media Outreach

PHASE : LAUNCH
• Launch : 3 Month
• Campaign Days : Thursday, Friday, Saturday,
Sunday
• Website Promotion
• Social Promotions
• Google Campaign Hike
• E-mail Campaign

PHASE : SUSTAINER
• Sustainer : Hike & Low Mode
• Campaign Days : Thursday, Friday, Saturday,
Sunday
• Affiliate Campaign
• All Google Ads Campaign
• All Social Media Campaign
• E-mail Marketing
• Remarketing Promotions

THANK YOU...!