THE SECRET OF COPYWRITING by Subiakto

•

4 likes•1,396 views

Akademi Berbagi

Education Business

The
Secret
of
Copywri-ng

Subiakto

July
9,
2010

Hak
Cipta
dilindungi
Undang-‐Undang

5/15/12
Hak
Cipta
dilindungi
Undang-‐Undang
2

this is a product

5/15/12
Hak
Cipta
dilindungi
Undang-‐Undang
3

5/15/12
Hak
Cipta
dilindungi
Undang-‐Undang
7

Commodity

Rp 8.000 Rp 40.000

5/15/12
Hak
Cipta
dilindungi
Undang-‐Undang
9

5/15/12
Hak
Cipta
dilindungi
Undang-‐Undang
11

Stop Campaigning
Start Committing

– ©2008 Paul Isakson

5/15/12
Hak
Cipta
dilindungi
Undang-‐Undang
14

Campaigning is
Marketing for SHORTERM gain

– ©2008 Paul Isakson

5/15/12
Hak
Cipta
dilindungi
Undang-‐Undang
15

Commiting is
Marketing for LONGTERM growth

– ©2008 Paul Isakson

5/15/12
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Cipta
dilindungi
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16

Matrix
2

Personal
Family
Face
to
Reference
Social
Sub
Na-on

face
group
Class
Na-on

Ini-ator

Inﬂuencer

Decider

User

Buyer

5/15/12
Hak
Cipta
dilindungi
Undang-‐Undang
20

Hierarchy of Need

Exist

Esteem

Social
Secure
Physical

5/15/12
Hak
Cipta
dilindungi
Undang-‐Undang
21

Consumers
today

Geography
Urban,
sub
urban,
rural

Demography
Pria/wanita,

Usia,

Pendidikan,

Pekerjaan,

Family
size

Psychograph
Layman

vs

expert

Loner

vs

gregarious

Behaviors
Usage
rate

:
Light,
Medium,
Heavy

Media
habit
:
TradiHonal
vs
Digital

Hak
Cipta
dilindungi
Undang-‐Undang

Consumers
today

Passive
Media
Ac-ve
Media

One
way
communica5ons
Two
ways
communica5ons

Hak
Cipta
dilindungi
Undang-‐Undang

Let’s
discuss.

5/15/12
Hak
Cipta
dilindungi
Undang-‐Undang
25

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