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Competitive EDGE - Data Driven Differentiation

Data Driven Competitive Differentiation
"Why would customers choose you?" We all need to answer this critical question for our businesses as in today’s digital economy customers have endless choices. User Experience is one of the key pillars of competitive differentiation and brand recognition to enable you to acquire new customers and retain the existing ones as they all turn to business who make it fast, seamless and engaging for them. "Real time Data" plays a crucial role in understanding what your user's are experiencing in real time and using it to drive positive business outcomes. But more often than not we are buried under piles of siloed data but hardly any actionable information. Join us as we share how our customers are achieving their goals by understanding the relationship between Performance and Business.

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Competitive EDGE - Data Driven Differentiation

  1. 1. Welcome
  2. 2. The internet is reshaping our lives at an incredible pace Digital Value Equation Experience Expectation We need to constantly EVOLVE
  3. 3. MONITORVALIDATE OPTIMIZE Data Driven Competitive Differentiation We are driving way too fast to not have our eyes on the ROAD 100% of the time
  4. 4. Continuous Improvement Strategy MONITOR | OPTIMIZE | VALIDATE MONITORVALIDATE OPTIMIZE Ion Adaptive acceleration for Websites, native apps & APIs Image Manager Dynamic optimization and transformation of images mPulse Real User Monitoring correlates performance with business results CloudTest Scalable Global Load Testing mPulse Real User Monitoring correlates performance with business results API Gateway Manage access, authentication and Quotas for APIs
  5. 5. Customer Stories The Real Cost (₹) of Slow or Down? Story of an aspiring Digital Bank struggling to make a business case for performance investments.
  6. 6. PROBLEM STATEMENTS How To Get There? How Fast Am I? Open API Initiative How Fast I Need To Be?
  7. 7. What is an API Gateway? Without API Gateway CLIENT Authentication Transformations API Authentication Authorization API Logging Caching Transformations Authentication Authorization API Caching Logging Authorization API Caching Logging Caching API PUBLIC PARTNER PRIVATE PUBLIC PARTNER Authorization Authentication Transformations Caching Logging …and More API Gateway API PUBLIC API PARTNER API PRIVATE API PARTNER API PUBLIC With API Gateway CLIENT
  8. 8. MOV IN ACTION MONITORVALIDATE OPTIMIZE mPulse Real User Monitoring correlates performance with business results mPulse Real User Monitoring correlates performance with business results API Gateway Manage access, authentication and Quotas for APIs Ion Adaptive acceleration for Websites, native apps & APIs Identified an $18 million dollar revenue opportunity Actionable & Prioritized recommendations for Performance goals and Optimizations to achieve those goals.
  9. 9. Customer Stories I cannot afford to be Down! The Real Cost (₹) of Slow or Down? Story of Large Online Fashion Retailer struggling to mitigate Outages & Performance issues during critical holiday sale Story of an aspiring Digital Bank struggling to make a business case for performance investments.
  10. 10. PROBLEM STATEMENT No real time visibility into outages or slowdowns during holiday sales 3rd Party Problem IT v/s Business v/s 3rd party Heavy Images & Videos degrading performance More than 76% traffic on Mobile
  11. 11. Ion– Script Manager Beta Script URL https://www.anotherdomain.com/myscript.js Popularity (%) Size (KB) Transfer Time (ms) Action 56 273 302 Defer ▼
  12. 12. Video Transformations
  13. 13. Video Transformations Create any variant resolution and bitrate from a single pristine Intelligent Player Integrate the player to deliver videos that are automatically optimized for the customer network condition Transform Videos to Fit Your Needs Perform additional transformations on videos to deliver the right resolution and bitrate to the customer. Join the Beta! Beta Start: End of June 2018 Transform Videos Transform videos to defined resolution and bitrates Player and Media Viewer
  14. 14. MOV IN ACTION MONITORVALIDATE OPTIMIZE mPulse Real User Monitoring correlates performance with business results mPulse Real User Monitoring correlates performance with business results Ion Adaptive acceleration for Websites, native apps & APIs Image Manager Dynamic optimization and transformation of images After Before 10% increase in revenue
  15. 15. MOV IN ACTION MONITORVALIDATE OPTIMIZE mPulse Real User Monitoring correlates performance with business results mPulse Real User Monitoring correlates performance with business results Ion with SDK Adaptive acceleration for Websites, native apps & APIs Image Manager Dynamic optimization and transformation of images 5X IMPROVEMENT IN APP LOAD TIME Ion SDK for Apps 17 13 23 34 WIFI (MS) CELLULAR/LTE (MS) With SDK TTFB Duration 32 60 43 75 WIFI (MS) CELLULAR/LTE (MS) No SDK TTFB Duration
  16. 16. Customer Stories I cannot afford to be Down! Preparing for Peak Events The Real Cost (₹) of Slow or Down? Story of Premium Sports broadcaster streaming to millions of global viewers with confidence. Story of Online Fashion Retailer struggling to mitigate outages & Performance issues during critical holiday sale Story of an aspiring Digital Bank struggling to make a business case for performance investments.
  17. 17. PROBLEM STATEMENT Launching new video OTT service Application Infrastructure Scalability concerns Premium Sports Streaming Service
  18. 18. Perform Realistic Tests from the Cloud Verify your apps can scale with user demand Validate optimizations & maximize revenue WHAT WILL HAPPEN IN THE REAL WORLD? CAN I SCALE TO REACH MY GOALS? WHAT’S THE BUSINESS IMPACT? How Did Akamai Help?
  19. 19. MOV IN ACTION MONITORVALIDATE OPTIMIZE mPulse Real User Monitoring correlates performance with business results Ion Media Adaptive acceleration for Websites, native apps & APIs CloudTest Scalable Global Load Testing Used mPulse to find the real user paths Much more realistic test scriptsSet Performance & Quality goals for your site at anticipate peak loads Choose network profiles – how many users on wifi, 3g, 4g which device, browser &geo Ramp the load dynamically to 200% of anticipated concurrent users Production tests with Real time results & complete control of load.
  20. 20. Customer Stories The Real Cost (₹) of Slow or Down? Leading print & media publisher struggling to maximize Ad Revenue on Mobile
  21. 21. PROBLEM STATEMENT How to Get There? How Fast Am I? Majority traffic on Mobile How Fast Do I Need To Be?
  22. 22. MOV IN ACTION MONITORVALIDATE OPTIMIZE mPulse Real User Monitoring correlates performance with business results mPulse Real User Monitoring correlates performance with business results Ion with SDK Adaptive acceleration for Websites, native apps & APIs Image Manager Dynamic optimization and transformation of images
  23. 23. Customer Stories I cannot afford to be Down! The Real Cost (₹) of Slow or Down? Story of Large Airline struggling to mitigate outages & Performance issues impacting revenues Story of an aspiring Digital Bank struggling to make a business case for performance investments.
  24. 24. PROBLEM STATEMENT Making a business case for performance investments Wide variations in bookings across geographies Heavy Focus on maximizing Ancillary revenue streams
  25. 25. MOV IN ACTION MONITORVALIDATE OPTIMIZE mPulse Real User Monitoring correlates performance with business results mPulse Real User Monitoring correlates performance with business results Ion with SDK Adaptive acceleration for Websites, native apps & APIs Image Manager Dynamic optimization and transformation of images
  26. 26. Customer Stories The story of millions of taxpayers surging to e-file near the filing deadline Preparing for Peak Events? I cannot afford to be Down! The Real Cost (₹) of Slow or Down? Story of Online Fashion Retailer struggling to mitigate outages & Performance issues during critical holiday sale Story of an aspiring Digital Bank struggling to make a business case for performance investments.
  27. 27. PROBLEM STATEMENT Application Infrastructure Scalability concerns Millions of taxpayers surging to e-file near deadline
  28. 28. Perform Realistic Tests from the Cloud Verify your apps can scale with user demand Validate optimizations & maximize revenue WHAT WILL HAPPEN IN THE REAL WORLD? CAN I SCALE TO REACH MY GOALS? WHAT’S THE BUSINESS IMPACT? How Did Akamai Help?
  29. 29. MOV IN ACTION MONITORVALIDATE OPTIMIZE mPulse Real User Monitoring correlates performance with business results CloudTest Scalable Global Load Testing Used mPulse to find the real user paths Much more realistic test scriptsSet Performance & Quality goals for your site at anticipate peak loads Choose network profiles – how many users on wifi, 3g, 4g which device, browser &geo Ramp the load dynamically to 200% of anticipated concurrent users Production tests with Real time results & complete control of load.
  30. 30. TAKE AWAYS Take Control Offload Image & Video Workflows 3 Critical Insights Optimize for devices & situations Effortless insights and control over the performance impact of 3rd party scripts. How Fast You Are How Fast You Need to Be How To Get There Offload API Workflows Reduce Costs Deliver, Accelerate, Manage & Protect with Akamai
  31. 31. Start A Free Trial from Akamai Marketplace!

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