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10 Key Considerations Before Investing in Web Security

Recent years have seen a dramatic rise in the scale and severity of Web attacks. SQL injection attacks are occurring more frequently than ever, and Denial of Service (DoS) attacks are happening on a much larger scale. The effects of these attacks extend long past the assault itself — in terms of lost revenue, resources, and productivity, along with damage to brand reputation and customer trust. With these issues top of mind, you should be mindful of these top considerations before you invest in Web security.

Learn more about Akamai's security solutions: http://www.akamai.com/html/ms/security.html

Learn more about Akamai: http://www.akamai.com/

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10 Key Considerations Before Investing in Web Security

  1. 1. 1. Can you afford to ignore video in your communication strategy? Research shows that video consumption positively impacts site engagement and click-through rates. If you are not leveraging online video, then you are missing an opportunity – one that your competitors may be embracing. 2. Do you see online video as an opportunity – or yet another headache? Creating and delivering engaging online video is no small feat. The right partners can help you tame the complexity and make your video content accessible live or on demand on all devices. 3. How do you plan to reach your audience on multiple devices? In our hyperconnected world, you need to be prepared to reach viewers on all end devices across connected networks. This includes transcoding/ transmuxing, integrated content security solutions, and technologies that enable monetization. 4. Is your media platform provider an innovator – or a follower? Video technology keeps changing. To keep pace, look for a media platform partner who is an active and recognized participant in key initiatives such as MPEG-DASH and network-side targeted ad insertion. 5. Does your media platform offer solutions – or a toolkit? Ideally you don’t want to build your own video-centric datacenters or establish and maintain an internal team of video experts. Look for trusted partners who can address as many of your needs as possible to reduce your headaches. THE KEY CONSIDERATIONS FOR ONLINE VIDEO 10 Video will represent 86% of all consumer Internet traffic by 2016. – CiscoVNI 2012. Key Considerations for a Successful Online Video Strategy We are coming to expect quality video in all our digital experiences – from online shopping to on the job training. However, as video technology has become more ubiquitous, it has also become more complex. To deliver a quality experience to users, regardless of their device and connectivity, you need a holistic video strategy. We’ve tapped into our experience to present the top issues you must address to ensure a successful online video strategy.
  2. 2. ©2013 Akamai Technologies, Inc. All Rights Reserved. Reproduction in whole or in part in any form or medium without express written permission is prohibited. Akamai and the Akamai wave logo are registered trademarks. Other trademarks contained herein are the property of their respective owners. Akamai believes that the information in this publication is accurate as of its publication date; such information is subject to change without notice. Published 05/13 Asia Pacific Headquarters 1 Raffles Place, #16 – 61 One Raffles Place, Singapore 048616 Tel +65.6593.8700 Fax +65.6593.8799 European Headquarters Pfingstweidstrasse 60, 8005, Zurich, Switzerland Tel +41.43.210.91.00 Fax +41.43.210.91.01 North American Headquarters 8 Cambridge Center, Cambridge, Massachusetts, United States 02142 Tel +1.617.444.3000 Fax +1.617.444.3001 Akamai®  is the leading cloud platform for helping enterprises provide secure, high-performing user experiences on any device, anywhere. At the core of the company’s solutions is the Akamai Intelligent Platform™ providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting the increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud. To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please visit www.akamai.com and follow @Akamai on Twitter. 6. Can you measure the effectiveness of your video? To ensure an effective video strategy, you need to measure the playback experience. Look for a media platform solution that includes analytics tools, providing insight into real-time quality as well as viewer preferences. 7. Is your media platform flexible to your workflor or “one-size-fits-all”? A media platform solution must be able to map to your workflow — not require you to map to theirs. Look for solutions with modular elements, varying levels of content security, and choices of best-in-breed technologies. 8. Can your provider handle your long-term audience growth? To scale instantly, look for a platform based on a distributed architecture. Your platform provider will need to keep up with the expected growth rate in online video consumption. 9. Does your media platform understand the entire online experience? As the lines between entertainment and eCommerce blur, you must be ready to support new consumption models, including primary screen and second-screen engagement. Look for partners who can address media, Web, and mobile. 10. Is your media initiative protected? You need to secure your content, along with your ability to deliver that content. Any solution that does not address both needs is incomplete, and risks damaging your brand. As you finalize your online video strategy, consider Akamai’s media delivery solutions, which leverage the Akamai Intelligent Platform to provide high quality, scale and real-time optimizations specific to the device, operating system and connection of each user. To learn more, visit our Web site for access to valuable whitepapers on topics like Quality Video Streaming in a Hyperconnected World. Download the PDF at: www.akamai.com/media Viewers start abandoning a video if startup takes longer than 2 seconds to start playing. –Akamai 2012,“MaximizingAudience Engagement: How online video performance impacts viewer behavior 10 Key Considerations for a Successful Online Video Strategy @Akamai #OnlineVideoStrategy Share on Facebook Post on LinkedIn

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