Driving Business Partner
Adoption with APIs
What do you want from your
partners?
What do Partners want from your
Business?
Business Capabilities, not
technology
So, what is your business?
How do APIs help your business?
How do APIs help you partner?
What are the models for Partner
APIs?
What are the challenges you’ll face
with Partner APIs?
What are our customers doing?
• Measure the impact of your
programsAnalytics
• Build your developer and
partner ecosystem
Developer
Engagement
• Secure ...
Heavy Equipment Manufacturer is
building an ecosystem around its
equipment with the goal of doubling
land yields by 2050
Card Payment Processor is driving
growth by extending the reach of its
branded card business
Media company controls licenses to
content from 3rd parties allowing
subscribers to view content across
multiple devices
Questions
Driving Business Partner Adoption with APIs
Driving Business Partner Adoption with APIs
Driving Business Partner Adoption with APIs
Driving Business Partner Adoption with APIs
Driving Business Partner Adoption with APIs
Driving Business Partner Adoption with APIs
Driving Business Partner Adoption with APIs
Driving Business Partner Adoption with APIs
Driving Business Partner Adoption with APIs
Driving Business Partner Adoption with APIs
Driving Business Partner Adoption with APIs
Driving Business Partner Adoption with APIs
Driving Business Partner Adoption with APIs
Driving Business Partner Adoption with APIs
Driving Business Partner Adoption with APIs
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Driving Business Partner Adoption with APIs

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Driving Business Partner Adoption with APIs

  1. 1. Driving Business Partner Adoption with APIs
  2. 2. What do you want from your partners?
  3. 3. What do Partners want from your Business?
  4. 4. Business Capabilities, not technology
  5. 5. So, what is your business?
  6. 6. How do APIs help your business?
  7. 7. How do APIs help you partner?
  8. 8. What are the models for Partner APIs?
  9. 9. What are the challenges you’ll face with Partner APIs?
  10. 10. What are our customers doing?
  11. 11. • Measure the impact of your programsAnalytics • Build your developer and partner ecosystem Developer Engagement • Secure and protect your systemsGateway Services • Simplify and speed up developmentService Integration • Build the right services & APIs the right way Lifecycle Management
  12. 12. Heavy Equipment Manufacturer is building an ecosystem around its equipment with the goal of doubling land yields by 2050
  13. 13. Card Payment Processor is driving growth by extending the reach of its branded card business
  14. 14. Media company controls licenses to content from 3rd parties allowing subscribers to view content across multiple devices
  15. 15. Questions

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