Media specialists know that receivers engage in selective retention, and thus have to create broadcasts that will linger with impact. Which of these options are true according to the media research about how receivers information from mass media? A) Viewers rememer about 20 percent of what they watch within an hour later. B) People remember three or four stories from a news show C) only viewers who watch heavy coverage become well-Informed on an issue, and even then cant remember all the details D) Viewers tent to be ill-informed despite how much coverage they watch E) All of the above F) A,B, or D Solution Based on the given information, the correct option should be: E) All of the above (This is because all the three options A-C talk about selective retention, and how consumers are able to grasp only a proportion of information thrown to them.).

1. Media specialists know that receivers engage in selective retention, and thus have to create
broadcasts that will linger with impact. Which of these options are true according to the media
research about how receivers information from mass media?
A) Viewers rememer about 20 percent of what they watch within an hour later.
B) People remember three or four stories from a news show
C) only viewers who watch heavy coverage become well-Informed on an issue, and even then
cant remember all the details
D) Viewers tent to be ill-informed despite how much coverage they watch
E) All of the above
F) A,B, or D
Solution
Based on the given information, the correct option should be:
E) All of the above
(This is because all the three options A-C talk about selective retention, and how consumers are
able to grasp only a proportion of information thrown to them.)