1.
Disruptive wearable
trends for 2016 and
beyond
Akin Akinfenwa
akinzoakinfenwa@gmail.com

2.
Tables of Contents
History of Wearables
What is a Wearable?
Applications Tracking Physical Activities
Disease Management Tools
Benefit of Wearables
How Wearables Work
The Wearables Market
Wearables Competitors
Employer Groups and Medicaid
New Technology Posed to be Disruptive
Future of Wearables

3.
History of Wearables

4.
What is a Wearable?
Wearable smart devices are accessories that consist of embedded computers
and advanced technologies, often displaying content or connecting to smart
phones to display or track collected data.

5.
What is a Wearable?
Types of Wearables: Clothing, watches, glasses and fitness bands
Most contain sensors to gather information ranging from location via GPS, temperature and motion, to brain waves, heart
rate and tension in muscles
Additional Features
Networking
connectivity via Wi-
Fi, Bluetooth, NFC or
BLE
Power source,
actuators,
conductive
textiles and
microcontrollers
Special software or
applications,
connecting to your
phone, tablet or
computer
Many offer data
analytics, goal
setting features and
more

6.
Applications Tracking Physical Activities
TRACKING
Activity Tracking
Sleep Monitoring
Heart Rate Monitoring
Augmenting Nutrition Plans
Coaching
USED BY
Professional/Collegiate
Athletes
Team Training
Weight-loss Market
Employer Wellness Programs
Individuals

7.
Disease Management Tools

8.
Benefit of Wearables
May expand life expectancy by
10 years
Increased employees’ and
businesses’ productivity
Eases living with chronic
diseases like diabetes, heart
disease etc.
Increases productivity and
efficiency in the hospital

9.
How Wearables Work
Voice and gesture
control
Low power use
Instant wake
Background working
GPS, Compass,
Accelerometer,
Other sensors
WiFi
Blue Tooth and NFC
Less distracting alerts,
reminders and
messages
3rd
Party Apps, API
partners, accessories

10.
The Wearables Market
The increasing use of and dependence on smart mobile phone or devices,
increases the customer pool for App-integrated wearables
10
182
Million
or 75%
182
Million
or 75%
1.75
Billion
1.75
Billion
150
times
per day
150
times
per day
51%51%
Americans own a
smart phone
Worldwide projected
smart phone users
Average person reaches
for phone
Increase in time spent in
health and fitness apps

11.
The Wearables Market
of consumers are aware
of wearable technology
70%
Already use wearable
devices today
15%
By 2015, 485 million wearable devices will
be shipped per year

12.
Wearables Market
$50K - $99,999, 35%
$49,999 OR LESS, 28%
$100K - $149,999, 17%
BY
HOUSEHOLD
INCOME
$150K+, 16%
DECLINED TO ANSWER, 4%
Age 25 – 34, 40%
Age 35 – 44, 22%
Age 45 – 54, 17%
BY AGE
Age 55+, 12%
Age 18 – 24, 9%
51.7% 48.3%
Current Wearable Usage

13.
Wearables Market
Consumers’ Limiting Factors
72% wished wearables were less expensive
62% desired other form factors
53% want products that look more like jewelry
Individuals who do not use a device, would be willing to use one…
48% If their provider gave them a no-cost tracker
46% If given a device by an insurer
57% If it saved them money on their health insurance premiums
44% If it helped their physician offer better health advice

14.
Wearables Competitors
Google Glass
Apple Smartwatch
Microsoft Band
Samsung Gear VRGarmin Vivosmart
Fitbit Products
Runner
Cardio
Jawbone Up
iHealth
Pebble Watch

15.
Employer Groups and Medicaid
Jawbone recently launched “Up for Groups”.
The service enables companies to buy
Jawbone health wearables in bulk and access
software to track the health of their
employees.
Jawbone Up FitBit Wellness
Fitbit has the biggest portion of the
market. They started selling their
health wearables to employers in
2010. Wellness programs include
wearables in bulk, individual and
group tracking for employees.
Most likely wearables to be used for employee wellness programs

16.
New Technology Posed to be Disruptive
With so many competing wearable devices
price will be deciding factor in the future
To maintain their position
prices will drop considerably
Apple smartwatches will be able to
hold their price point longer
Many consumers are looking for aesthetics the
Apple smartwatch is more stylish
than most bracelets
The Apple smartwatch is expected to take off in the first half of 2015
Estimating 15 million smartwatches in first year

17.
Future of Wearables
The“Quantified”Self $2
Billion
$2
Billion
$41
Billion
$41
Billion
Market by 2020Market Today
MarketSize

18.
Thank You.
Akin Akinfenwa
akinzoakinfenwa@gmail.com