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winmart marketing mix.pdf

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winmart marketing mix.pdf

  1. 1. 1.Price As winmart is a leading wholesaler and importer of FMCG goods we provide products that are 10%-15% less than MRP when compared to other supermarkets We also provide poultry products, fruits, and vegetables at a discount rate when compared to the market rate. Offers vary from product to product on each day, every day we provide certain offers including buy one get one offers, For customers who purchased groceries will get a scratch coupon which provides a five to 25 percent discount on our restaurant. We also provide winmart cards where customers will get points after each purchase which they can redeem later. Offer varies from hypermarket and feeder markets 2.Products We provide all fast-moving consumable goods (FMCG) which include healthcare, snacks, staples, beauty care, poultry, sanitary, and essential, products of various brands which include foreign brands, and Indian brands which also include local brands from our state. We have collections of foreign snacks and packed foods which includes frozen foods imported from various parts of the world. We provide the best fruits and vegetables which are really fresh best yield is collected throughout the country and brought to our hypermarkets Perishable products before bringing to our outlets a thorough automated quality check is initiated and then only they are brought in. Our USP (UNIQUE SELLING PROPOSITION) is we provide foreign FMCG (fast-moving consumable goods) which includes frozen, packed foods which are not available in nearby stores. We also provide fresh fish which is of the best quality
  2. 2. at the best price. we sell a bunch of exotic fish products like tiger prawns, lobster,salamon, etc. Poultry products include fresh and export-quality beef, pork, chicken, and rabbit and we provide only Halal poultry products. Fruits are available depending on the season during summer we sell the best quality Alphonso mangoes during winter we provide Kashmiri apples, oranges, apples, lemons, watermelon, grapes, and many other vegetables from different states which have the best quality only sold in our chain of hypermarkets and feeder markets that too at a very low price. By the end of 2025, we will introduce cloth products of our very own brand which includes formal and casual for both men and women. Our restaurant provides Arabic and American food which includes a beef burgers, chicken burgers, sandwiches, grilled, shawarma, al faham, and broasted chicken all are Halal foods. We also provide aerated drinks, all these foods are available at a much cheaper rate when ordered in bulk. Our pricing is set in a way for the customers to go mainly for combo offers which will be more profitable for customers. we provide free home delivery for both restaurant and grocery products which can be purchased from our app WINMART. In our app grocery and restaurant are given in two sections 3.PLACE Our group has around 6 hypermarket stores located in Kochi, Kollam, Thrissur,kozhikode,trivandrum,bengaluru. We have 40 feeder markets or supermarkets located in different parts of Kerala, each location is divided into B and C categories. Municipality locations are categorized as B and local or panchayat locations are categorized as C . Restaurants are only available in hypermarkets. Offers differ on each outlet. We provide home delivery services within a 15 km range of our shops
  3. 3. 4.Promotion We use social media marketing, we have our own Facebook and Instagram page where each offers provided are posted daily. When a new product arrives we post the details of the product launched on our page. Our Instagram and Facebook page provides details regarding the offers and products reached in hypermarkets. Whereas in B and C outlets we have our own WhatsApp group for each outlet to which our regular customers are invited so that they can get information regarding products and offers at the right time. We have our own app for purchasing goods via online app services available in all categories. We also provide advertisements through televisions and FM. we also promote by sending brochures along with newspapers. we have our own feeder vans which can be used as mobile stores that help sell products in flats. we have set up billboards in significant areas where there is a rush. We also use other modes of digital marketing including email marketing, social media marketing, and search engine optimization. Online purchases can also be made through our official website

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