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Greater Than Innovation
BBYInnovation
Grapevine – Round6
BBY – Alerts !!
a key ingredient for exceptional customer care
Presented By :
Akshank Shah
What’s the idea ?
-To further enhance technical capability
and provide benefits to their loyal customers
- Provide the seamless shopping experience
- Setting a new trend
- Luring new customers
Copyright © 2012 Accenture All rights reserved. 4
AvailScheme
Receivealerts
Budgetpocket
JoyousALL!!
Outbound Implementation :
1
. In-Store
subscription
counter
. Flash-link for
online subscription
. Offering reward
points
. Redirect links
. Walk-in
Free-shipping
Gift-wrapping
Send e-card
. Timely alert
. Relevant
suggestions
2 3 4
. Kind gentleman
. Easy task
‘gifting and
redemption’
Copyright © 2012 Accenture All rights reserved. 5
Inbound Implementation :
Register
Subscribe RMS
Reward
Feeds
Date Watch
Jobs
Process
reminders on
weekly basis -
meets Criteria
Email
Service
Provider
Alerts
(Mails)
Batch job executes
nightly and weekly
Alerts
(Mails, Personalized Newsletters)
User logs in to
bestbuy.com
User logs in to
m.bestbuy.com
SMS Alerts
Mobile Service
Provider
Create an account
for new user
BBY Alerts !!
App Alerts
Copyright © 2012 Accenture All rights reserved. 6
Feature Related Content :
BestBuy – Find the Perfect Gift
( helps you find gift for every occasion)
Option
- to schedule delivery
- personal message
- price range
- Make entries directly onto the calendar
- Can review upcoming events
- Feature currently being implemented over FB
Copyright © 2012 Accenture All rights reserved. 7
Why –
TAG
now ?
Capturing, Engaging and Serving the Now Consumer
Copyright © 2012 Accenture All rights reserved. 8
• In India, same operation is being implemented by
that exclusively provides their clients like Pantaloons, Lifestyle, Croma,
FutureBazaar, etc. a chance to explore the same marketing experience
for their customers.
• Since their launch in 2011, they have seen a steep rise in their
customer registrations & this retail loyalties to this gifting program.
• Experiencing 20-25 registrations and between 5 to 6 gifts daily.
• Badhai.in has become the 1st Social Gifting service in India.
Statistics Study
Copyright © 2012 Accenture All rights reserved. 9
Implementation
Inbound
• Leverage existing systems and capabilities
– Integration( TIBCO ), EC Database jobs
– Email functionality, Feeds
– Reusing Accenture mobile retail assets ( myWallet )
• Implementation timelines: 2 – 3 months
Outbound
• Testing using few dummy customers
– URL setup, Smoke-testing, end-to-end testing
– Email deliveries, mobile SMS alerts, in-App alerts
– Merge the functionality in higher environments
• Implementation timelines: 1 – 2 months
Copyright © 2012 Accenture All rights reserved. 10

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BBY-Alerts! semifinal round

  • 2. BBY – Alerts !! a key ingredient for exceptional customer care Presented By : Akshank Shah
  • 3. What’s the idea ? -To further enhance technical capability and provide benefits to their loyal customers - Provide the seamless shopping experience - Setting a new trend - Luring new customers
  • 4. Copyright © 2012 Accenture All rights reserved. 4 AvailScheme Receivealerts Budgetpocket JoyousALL!! Outbound Implementation : 1 . In-Store subscription counter . Flash-link for online subscription . Offering reward points . Redirect links . Walk-in Free-shipping Gift-wrapping Send e-card . Timely alert . Relevant suggestions 2 3 4 . Kind gentleman . Easy task ‘gifting and redemption’
  • 5. Copyright © 2012 Accenture All rights reserved. 5 Inbound Implementation : Register Subscribe RMS Reward Feeds Date Watch Jobs Process reminders on weekly basis - meets Criteria Email Service Provider Alerts (Mails) Batch job executes nightly and weekly Alerts (Mails, Personalized Newsletters) User logs in to bestbuy.com User logs in to m.bestbuy.com SMS Alerts Mobile Service Provider Create an account for new user BBY Alerts !! App Alerts
  • 6. Copyright © 2012 Accenture All rights reserved. 6 Feature Related Content : BestBuy – Find the Perfect Gift ( helps you find gift for every occasion) Option - to schedule delivery - personal message - price range - Make entries directly onto the calendar - Can review upcoming events - Feature currently being implemented over FB
  • 7. Copyright © 2012 Accenture All rights reserved. 7 Why – TAG now ? Capturing, Engaging and Serving the Now Consumer
  • 8. Copyright © 2012 Accenture All rights reserved. 8 • In India, same operation is being implemented by that exclusively provides their clients like Pantaloons, Lifestyle, Croma, FutureBazaar, etc. a chance to explore the same marketing experience for their customers. • Since their launch in 2011, they have seen a steep rise in their customer registrations & this retail loyalties to this gifting program. • Experiencing 20-25 registrations and between 5 to 6 gifts daily. • Badhai.in has become the 1st Social Gifting service in India. Statistics Study
  • 9. Copyright © 2012 Accenture All rights reserved. 9 Implementation Inbound • Leverage existing systems and capabilities – Integration( TIBCO ), EC Database jobs – Email functionality, Feeds – Reusing Accenture mobile retail assets ( myWallet ) • Implementation timelines: 2 – 3 months Outbound • Testing using few dummy customers – URL setup, Smoke-testing, end-to-end testing – Email deliveries, mobile SMS alerts, in-App alerts – Merge the functionality in higher environments • Implementation timelines: 1 – 2 months
  • 10. Copyright © 2012 Accenture All rights reserved. 10

Editor's Notes

  1. Enterprise Service Bus
  2. Find gifts for every occasion Giveaway a voucher (no limited period warranty)
  3. Technology is increasingly one of the capabilities that separates high-performing retailers from the rest of the pack, and it demands constant attention. The bottom line for retailers is that an effective mobile commerce strategy is no longer optional . Mobile devices—smartphones in particular—are far more personal and important to consumers than other technologies. In fact, many smartphone owners sleep with their phones nearby.
  4. In India, we have this operation being implemented by a site named Badhai.in that exclusively provides their clients like Pantaloons, Lifestyle, Croma, FutureBazaar, etc. a chance to explore the same marketing experience for their customers. Since their launch in 2011, they have seen a steep rise in their customer registrations & this retail loyalties to this gifting program.
  5. EC- Enterprise Customer