2. WHAT IS Creativity
Creativity is any act, idea, idea or product
that changes an existing domain or that
transforms an existing domain into new one.
Creativity can be described as the discovery
of something that is novel but also useful or
relevant or economical , valuable
Creativity: - Thinking up new things
3. TYPES OF CREATIVITY
Primary creativity : deals with spontaneous
creations.
Secondary creativity : is more deliberate and
skilled as in the application of ideas and insight to
inventions.
Technical creativity : aims at finding out
improvement in a process so as to improve
efficiency.
Inventive creativity : aims at making or devising
new combination of ingredients
6. CREATIVE PROCESS
Preparation : successful creations are preceded by
investigation and information gathering. It can be
achieved by gathering information from journals,
attending meeting seminars etc.
Incubation : creative person allows their sub
consciousness mind to dwell over tremendous amount
of ideas and information accumulated during the
preparation phase.
Insight : this is the moment when the person is able
to locate solution to their problems. Generally in most
of the cases ideas comes to person in incremental
way. The person improves on solution slowly and
steadily.
7. Evaluation : this phase is regarded as the most
emotional trying part, when one feels uncertain
and insecure and thinks about reaction of other
people.
Elaboration : this is the most difficult step of
creativity endeavour and requires great self
discipline, dedication and perseverance.
8. What is innovation
Innovation - Doing new things
Innovation is about creating value and increasing
efficiency, and therefore growing your business.
"Without innovation, new products, new
services, and new ways of doing business would
never emerge, and most organizations would be
forever stuck doing the same old things the same
old way.”
9. Process of Innovation
Process of Innovation :-
a) Idea generation (Making)
b) idea screening (test )
c) feasibility (Practically)
d) and implementation (Completion)
10. TYPES OF INNOVATION
TECHNICAL INNOVATION - Involves creation of new
goods and services. many technical innovation occur
through research and development efforts intended to
satisfy demanding customers who are always seeking new,
better, and faster products.
PROCESS INNOVATION – involve creating a new way of
producing, selling or distributing existing goods or service.
ADMINISTRATIVE INNOVATION – Occur when creation of
a new organization design better support the creation,
production and delivery of goods and services.
11. WHO INNOVATES
Educated individuals
Higher in social standing
Less dogmatic
Better equipped to deal with abstraction
More receptive to risk in general
Higher in achievement motivation
Higher in social participation
More cosmopolitan
More often engaged in interpersonal communication
Active information seeker
13. Distinguishing between
creativity and innovation
Creativity is typically used to refer to the
act of producing new ideas, approaches or
actions.
Innovation is the process of both
generating and applying such creative
ideas in some specific context.
14. Distinguishing between creativity and
innovation
In the context of an organization, therefore, the term
innovation is often used to refer to the entire process by
which an organization generates creative new ideas and
converts them into novel, useful and viable commercial
products, services, and business practices.
While the term creativity is reserved to apply specifically to
the generation of novel ideas by individuals or groups, as a
necessary step within the innovation process.
