The telecommunications sector comprises companies that make communication possible on a global scale whether through the phone or Internet. These companies created the infrastructure that allows data to be sent anywhere in the world. The largest companies in the sector are wireless operators, satellite companies, cable companies and Internet service providers.

1. TELECOMMUNICATION
• Evolution:
• Sector Includes
Direct players (service providers) and Support Industry sell and service the
equipment, such as routers, switches and infrastructure
• Regulators :
The Department of Telecommunications (DoT), and The Telecom Commission reporting
to the Ministry of Communications (MoC)
Telecom Regulatory Authority of India (TRAI): functions of the body is to finalize toll rates
and settle disputes between players.
BY- AKSHAY KUMAR JAIN
The telecommunications sector comprises companies that make
communication possible on a global scale whether through the phone
or Internet. These companies created the infrastructure that allows
data to be sent anywhere in the world. The largest companies in the
sector are wireless operators, satellite companies, cable companies
and Internet service providers.

2. THE TELECOM MARKET SPLIT INTO THREE BROADER SEGMENTS
Source: TechSciResearch
• Comprises establishments operating and maintaining
switching and transmission facilities to provide direct
communications via airwaves
• Consists of companies that operate and maintain switching
and transmission facilities to provide direct communications
through landlines, microwave or a combination of landlines
and satellite link-ups
• Includes Internet Service Providers (ISPs) that offer
broadband internet connections through consumer and
corporate channels
Mobile
(wireless)
Fixed-line
(wireline)
Internet
services
Telecom
Segments within the Telecommunications Sector
The major segments are wireless communications, communications equipment, processing
systems and products, long-distance carriers, domestic telecom services, foreign telecom
services and diversified communication services. The fastest growth area within the sector is
wireless communications,

3. Overview
Second-largest
subscriber base
• With a subscriber base of nearly 1058.86 million, as of March 2016,
India accounted for the second-largest telecom network in the
world
Third-highest number
of internetusers
• With 462.12 million internet subscriptions, as of July 2016, India stood
third-highest in terms of total internet users in 2016.
Most of the Internet
accessed through
mobile phones
• Mobile based Internet is a key component of Indian Internet usage,
with seven out of eight users accessing internet from their mobile
phones Since 2012, the share of time spent on watching videos on
mobile devices has grown by 200 hours a year
Rising penetration
rate
• As of March 2016, urban tele-density stood at 154.01 per cent and
rural tele-density at
51.37 per cent
Affordability and
lower rates • Availability of affordable smartphones and lower rates are expected to
drive growth in the
Indian telecom industry
Source: Telecom Regulatory Authority of India, TechSciResearch

4. growth of the sector
•India is currently the second-largest
telecommunication market and has the third
highest number of internet users in the world
•India’s telephone subscriber base expanded at a
CAGR of 19.96 per cent, reaching 1058.86
million during FY07–16
•Tele-density (defined as the number of
connections for every hundred individuals)
increased from 17.9 in FY07 to 83.36 in FY16
•In March 2016, total telephone subscription stood
at 1058.86 million, while tele-density was at 83.36
percent
•In March 2016, India’s telephone subscriber
base reached 1058.86 million
•In March 2016, the wireless segment (97.60 per
cent of total telephone subscriptions) dominated
the market, with the wireline segment accounting
for an overall share of 2.4 per cent
•Urban regions accounted for 57.29 per cent
share in the overall telecom subscriptions in the
country, while rural areas accounted for the
remaining share
TELECOM SUBSCRIBER BASE EXPANDS SUBSTANTIALLY
WIRELESS SEGMENT DOMINATES THE MARKET

5. Factors driving the growth of the
sectorSECTOR BENEFITS FROM RISING INCOME, GROWING YOUNG POPULATION
Inviting Resulting in
Growingdemand
Increasing
investments
Policy support
Higher real
income and
changing lifestyles
Growing young
population
Increasing
MOU and data
usage
Reduction in
license fee
Relaxed
FDI Norms
Encourages
firms to expand
to rural areas
Higher FDI inflows
Increasing M&A
activity
Notes: FDI - Foreign DirectInvestment,
MOU - Minutes of Use per month and per subscriber, M&A - Mergers and Acquisitions

6. PORTER’S FIVE FORCESANALYSIS
Source: TechSciResearch
Note: VoIP – Voice Over InternetProtocol
CompetitiveRivalry
• Customers’ low switching cost and price sensitivity are
increasing competition among players
• High exit barriers are also intensifying competition
• There are around 6 to 7 players in each region, leading
to intense competition
Threat of New Entrants Substitute Products
Bargaining Power of Suppliers Bargaining Power of Customers
• Strict government regulations
• Extremely high
infrastructure setupcost
• Difficulty in achieving
economies of scale
• High bargaining power of
suppliers as there are just a
few suppliers in the sector
• High cost of switching
suppliers
• Low switching cost and
mobile number portability
give customers high
bargaining power
• Customers are price
sensitive
• Hardly any threat of
substitute products as
there is no substitute
available in the market
Competitive
Rivalry
(High)
Threat of New
Entrants
(Low)
Threat of
Substitute
Products
(Low)
Bargaining
Power of
Customers
(High)
Bargaining
Power of
Suppliers
(High)
OPPORTUNITIES ACROSS SEGMENTS IN THE INDUSTRY
Increasing mobile subscribers
Untapped rural markets
Rising internet penetration
Development of telecom
infrastructure
Telecom equipment market
Growing Cashless
Transactions

7. BHARTI AIRTEL: AN INSPIRING SUCCESS STORY
•Set up in 1995, Bharti Airtel is world’s leading mobile operator with presence
in 20 countries
•It is the country’s leading mobile operator, with a customer base of 357.4
million as of March 2016, and the world’s third- largest telecom operator
•Revenues increased at a CAGR of 11.2 per cent during FY08-FY16 from
USD6.3 billion in FY08 to USD14.7 billion in FY16

8. Bharti Airtel had over 251.2 million subscribers, as of March 2016
The company’s overall subscriber base in the country expanded
at a CAGR of 19.11 per cent, reaching 251.2 million from 62
million over FY08–FY16
It became the first Indian telecom company to
offer 4G service on mobile phones
BHARTI AIRTEL Growth and Strategies
Strategic Pillars: Go to Market Excellence
Night cash back, night plans – Reduced rates during night usage
Myplan – Customized plans as per customer usage
Family – Tailor made plan and share benefits with family
Infinity – Options with unlimited benefits
Wynk – Music, movies, games (In 2015, Airtel India launched a mobile app “Wynk
Movies”, it is a library that includes videos and movies)
Payments Bank, Airtel Money
Strategic Partnerships
Airtel + Uber – Integrated mobile money wallet & free 4G internet
usage in parts of the country
Airtel + Oyo – Partners for WiFi and DTH services
In February 2017, Bharti Airtel announced its plans to acquire Norway based –
Telenor, for a no cash deal by also taking over Telenor’s infrastructure &
contracts for tower lease.

9. •Bharti Airtel bought optical network gear from Ciena Communications Inc. in 2014 to
expand capacity of its i2i undersea cable network that connects India to Singapore
•The company had expansion plans in Africa to tap the huge growth potential
•On 8th April, 2016, Bharti Airtel Ltd acquired 4G TD spectrum for eight circles namely
Bihar, J&K, Tamil Nadu, West Bengal, Assam, North East, Andhra Pradesh and Orissa from
Aircel Limited
•As of November 2016, the company signed a USD 60 million deal with Finnish gear maker
‘Nokia’ to implement voice-over-LTE (VoLTE) calling technology
•The company had expansion plans in Africa to tap the huge growth potential
CORPORATE SOCIAL RESPONSIBILITY OFBHARTI AIRTEL
Bharti Foundation, a separate vehicle established in 2000 to lead the CSR agenda of
Bharti Group of Companies.
Bharti Airtel’s response to Tsunami Disaster, Donated Rs. 1 Crore to the Prime Minister’s
Relief Fund.
Bharti Airtel during Mumbai Floods: Bharti Airtel employees climbed up the towers to
restore the networks so that our customers could conveniently reach its employees.
Bharti Airtel’s response to Kashmir earthquake: Bharti Airtel’s ‘Rapid Response Team’
responded to the Kashmir earthquake by bringing more than 2000 food packets
BHARTI AIRTEL Growth and Strategies

10. Job Profile : Sr. Sales Executive
Responsibilities
•Driving Customer and Revenue Market Share by ensuring the recharge availability by
increasing the retail width and also pushing all the products of Airtel such as Airtel Money, 3G,
Dongles (Data Card) etc.
•Driving TOMA scores by ensuring maximum branding and visibility in assigned territory and
capturing the retailers base to the maximum possible extent.
•Strengthening Distribution by increasing the LAPU Selling Outlets, SIM Selling Outlets, Data
Selling Outlets to the maximum possible extent in the assigned territory
Skill set required
•Strong Communication and presentation skills with strong business related knowledge.
•The ability and desire for sales job with a confident and determined approach.
•Sales Planning, Motivation for Sales
•Proficient in MS office
•Should possess the skill to work both in team and also perform independently.
Future growth prospects
Vertical Growth Prospect
•Area Sales Manager
•Territory Sales Manager
•Regional sales Manager
•Zonal Sales Manager
•National Sales Manager
Parallel Growth Prospect
•Product Manager
•Operations Manager
•Service Manager
Thank You for your valuable time