Comprehensive Marketing Plan for our app, Knowtebox

1. Knowtebox –The Plan

2. Who AreWe?
We are an online platform/smartphone
application that facilitate the sharing of
handwritten notes between students around
the world.

3. The People Required
 2 coders to maintain the website and the app.
 One person in charge of the business end.

4. Why Us?

5. What Does Every Student Need?

6. The Current Situation
 10 out of every 50 college students take readable and accurate notes.
 The rest of their class makes photocopies from these 10 people.

7. The Results…
Everyonepasses

8. ButWhat DoThese HardWorking Front
Benchers Gain?
Not a great bargain is it?

9. How Does Knowtebox Help?
Willing parties upload
content
People search for the
necessary notes Download them
They rate the notes they
download
Uploaders are rewarded based
on the number of upvoters,

10. Who Uses It?
Students in 10th and 12th grade as well as
college students.

11. How do the Rewards Work?
 Students upload the notes
 People who download up or down vote the notes.
 Rewards will be given at 100, 250, 500 and 1000 up votes.
 Rewards may range from a 10% off Domino’s coupon or a max of a Buy
one get one free on an app like Oyo rooms.
 The rewards are designed to entice students from all walks of life to
upload notes.

12. Source of Income
Ad Space

13. What is our Required Initial Budget?
All our growth is aimed at being organic initially while
achieving a steady income source from ad real estate.

14. Who’d Put Ads on our Site?
Our target audience ranges from ages 14-22 and hence a large
variety of companies and products can be advertised.

15. The Pricing Strategy
 There will obviously be a free version.
1. Users will be able to download 10 pieces of content for every piece they
upload.
2. Ads will be visible
3. Rewards will be standard.
 In the paid version
1. Users have access to unlimited content.
2. There won’t be any ads.
3. Rewards will be higher.

16. ThankYou