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5 Reasons Why
You May Have A
High CTR
But
No Conversions
HIGH CTR ADS ARE
ESSENTIAL TO DRIVING
TRAFFIC AT LOWER
COSTS,
BUT THEY WON’T
ENSURE THE QUALITY OF
TRAFFIC TO DRIVE MORE
TRANSACTIONS.
01
Promises made in ads are not available on the landing
page
02 Poor Landing pages or Broken pages
03 Competitors are with a sale or unique value propositions
04 Longer time to conversion
05
The campaign objective is not conversions or catalogue
sales

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5 Reasons Why You May Have A High CTR But No Conversions

  • 1. 5 Reasons Why You May Have A High CTR But No Conversions
  • 2. HIGH CTR ADS ARE ESSENTIAL TO DRIVING TRAFFIC AT LOWER COSTS, BUT THEY WON’T ENSURE THE QUALITY OF TRAFFIC TO DRIVE MORE TRANSACTIONS.
  • 3. 01 Promises made in ads are not available on the landing page 02 Poor Landing pages or Broken pages 03 Competitors are with a sale or unique value propositions 04 Longer time to conversion 05 The campaign objective is not conversions or catalogue sales