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LinkedIn for Freelance Translators and Interpreters

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LinkedIn for Freelance Translators and Interpreters

Presentation deck for the seminar LinkedIn for Linguists: How to Leverage the World's Largest Professional Network, which took place at Language Show Scotland, Glasgow, 10 March 2017. The learnings can be applied to any professional freelancers working in B2B who want to grow their network and find potential clients on LinkedIn.

Presentation deck for the seminar LinkedIn for Linguists: How to Leverage the World's Largest Professional Network, which took place at Language Show Scotland, Glasgow, 10 March 2017. The learnings can be applied to any professional freelancers working in B2B who want to grow their network and find potential clients on LinkedIn.

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LinkedIn for Freelance Translators and Interpreters

  1. 1. LinkedIn for Linguists Alba Sort MCIL, MCIM, CIM Tutor MA Marketing Language Show Scotland 2017
  2. 2. 13 February 2007
  3. 3. Numbers of LinkedIn Members (in millions) Source:  LinkedIn 8 15 33 50 75 135 202 277 347 414 467 0 50 100 150 200 250 300 350 400 450 500 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
  4. 4. LinkedIn in 3 easy steps: 1)Optimise your profile 2)Grow your network 3)Own your data
  5. 5. 1) Optimise your profile
  6. 6. Who are you trying to reach and why?
  7. 7. Before you do anything… turn off your activity feed alerts
  8. 8. Photography: What kind of person are you? Headshot Background photo
  9. 9. Customise your URL For search purposes
  10. 10. OR  go  to  Settings  and  Privacy  >  Privacy  tab  >  Profile  Privacy  >  Edit  Your  Public  Profile  >  Edit  Your  Public   Profile  URL  (top  right)  >  pencil  icon  >  edit:  www.linkedin.com/in/yourname
  11. 11. Headline: How do you see yourself? 120 characters
  12. 12. Some examples… • Spanish Translator and Interpreter MCIOL Specializing in Food & Drink, Tourism, Forestry and Agriculture • Polish-English Qualified Conference and Court Interpreter/Translator | Sworn Interpreter | Glasgow • Providing Russian Interpreting Services for Business Events, Meetings and Negotiations Across Scotland • Translator – Helping Companies Export their Goods and Services to 57 French-Speaking Countries Worldwide
  13. 13. Summary: How do you add value? 2000 characters
  14. 14. Ask yourself: • How can you help your target audience? • How have you added value in the past? • Have you got any proof? Memberships? Accreditations? • What do you specialise in? • If you have little or no experience, what’s your why?* • Why should anyone connect with you? *You may want to check out Simon Sinek’s TED talk, How Great Leaders Inspire Action
  15. 15. Experience, Education & Accomplishments: How did you get where you are? Position title: 100 characters Position description: 200-2000 characters
  16. 16. Your story, not your CV • Explain: • Who you have worked with • The value you have added in the past • How you have helped solve business challenges • Consider adding extra content: • External links • PDFs • Videos
  17. 17. You may add (but don’t go overboard): • Publications • Certifications • Courses • Projects • Honours & Awards • Patents • Test Scores • Languages • Organisations
  18. 18. Create a profile in another language
  19. 19. LinkedIn is currently available in 24 languages: Arabic, English, Simplified Chinese, Traditional Chinese, Czech, Danish, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Tagalog, Thai and Turkish.
  20. 20. Rally your advocates
  21. 21. Skills and endorsements
  22. 22. Recommendations
  23. 23. WARNING: Never  use  the   default  message.
  24. 24. 2) Grow your network
  25. 25. Connect with people you know (or may know)
  26. 26. WARNING: Never  use  the   default  option.
  27. 27. Who’s viewed your profile?
  28. 28. WARNING: Don’t  just  click   on  “connect”.  
  29. 29. Find potential clients on LinkedIn But before you do… go on private mode
  30. 30. A word of caution: • While you are on private mode, you will not be able to see any information about who’s viewed your profile. • Make sure you change your settings back to the first option (‘Your name and headline’) once you’ve finished prospecting.
  31. 31. Use LinkedInSearch
  32. 32. Prospecting on LinkedIn • Taking your target audience as reference, carry out a search targeting individuals using filters as required (title, location, industry…) . • Create spreadsheet with 2nd degree connections you want to contact. • Send them a connection request note. Keep it short and relevant. NEVER use the default message (I’d like to add you to my network). • Use your spreadsheet to track your new connections. • Follow up (but don’t be a pest!).
  33. 33. WARNING: Never  use  the   default  invitation.  
  34. 34. Engage with your network
  35. 35. 3) Own your data
  36. 36. 13 February 2007
  37. 37. Remember: LinkedIn is a journey, not a destination
  38. 38. Eager to know more? CIOL Members’ Day Seminars • Your Brand (at 10:45) and Using Social Media (at 12:00) • 25 March 2017 • London • https://www.eventbrite.co.uk/ e/ciol-members-day-2017- and-agm-tickets- 31151861055 CIOL Scottish Society Workshop • Marketing for Linguists • 30 March 2017, 5:30-8:30PM • Glasgow • https://www.eventbrite.co.uk/ e/marketing-for-linguists-a- practical-series-of-marketing- workshops-for-translators- and-interpreters-tickets- 29639788405
  39. 39. Thank you Slides: www.albasort.com/lss2017 Twitter: @albasort

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