Brian Bollen White Paper Twitter by 50 people in Bank Finance Insurance

1. Préface du livre blanc
Twitter conté par 50 personnalités de la Banque Financ Assuranc
Avec
Brian Bollen (@brianbollen)
Réalisé par Alban JARRY
Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance Assurance 1

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Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance
Assurance
«I will restrict myself to writing a very short piece (in the
best Twitter tradition). »
Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance Assurance

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Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance
Assurance
I will restrict myself to writing a very short piece (in the best Twitter tradition). As what the British call an
'old fogey' [I draw the technological line in music at the CD and do not possess an iPod or an iPad] I don’t
really understand Twitter, or see the point of it. But I feel that I should have my foot in the water, and so
the opening words of any posts I make to my own blog (www.brianbollen.com) are automatically
Tweeted, as, it seems, are posts I make on Facebook (I don't understand that either, but it has been
instrumental in rebuilding links with old friends and family). I am very gradually building up a Twitter fan
base, which is in itself very eclectic, ranging from someone claiming to be Stormborn Daenerys Targaryen
to Alban Jarry, one of my latest recruits.
Although I am a financial journalist, I post musings on other subjects as they tickle my fancy (for example,
on the naming of Wayne Rooney as the new captain of the England football team in August 2014:
Wayne Rooney as England football team captain? For me, that encapsulates the decline in
English football over the... fb.me/6LXiDNuto
03:55 PM - 28 Aug 14
Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance Assurance

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Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance
Assurance
I find the weekly summary of my Twitter activity oddly interesting. This morning, for instance (September
5 2014) I find that I have 520 total views, three new followers and three link visits. All without any
additional effort on my part beyond the writing and the posting. I have even had the occasional response
to Tweets and seen the even more occasional response ReTweeted, which is flattering, demonstrating
that now and again some people do read what I spend my days writing.
However, I am a professional writer, and this is where I see Twitter at its least impressive. For people who
write for fun, the 'exposure' it offers is possibly flattering. As one who pays his bills through his writing,
though, Twitter and LinkedIn and Facebook and other 'social media' leave me stone cold. To date, none of
those has generated a penny of income for me in terms of attracting business. To me, that is the step
forward that Twitter must take, if it is not to remain largely a sprawling collection of inanities.
Brian Bollen MA (Hons), Fellow of ifs University College
Freelance Journalist: Writer, Editor, Media Consultant & Media Trainer
Owner, Author and Editor of Brian Bollen's Blog (www.brianbollen.com)
Consultant Editor, AssetMan Executive Briefing www.assetman.net/EBlatest
(writing, editing, copywriting, ghost-writing and coaching assignments currently being undertaken
http://www.brianbollen.com
Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance Assurance

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Les 75 participants du livre Blanc :
Hervé Alexandre, Jean-Yves Archer, Pierre Auberger, Michel
Audeban, David Audran, Delphine Asseraf, Fadhila Brahimi,
Cleopatre Bastet, Sabine Baudin, Guillaume Bayre, Matthieu
Bebear, Gideon Benari, Patrice Bernard, Charlotte Binche, Cyril
Bladier, Brian Bollen, Frederique Cintrat, Jonathan Chan, Marc
Cogrel, Cyril Colleatte, Yann Cormant, Raphael Cretinon, Anthony
Cros, Romain Dion, Jean-Philippe Dubosc, Pierre-Antoine
Dusoulier, Vincent Dutot, Fabrice Epelboin, Judith Evans, Aurélie
Fardeau, Loïc Fery, Dolores Fraguela, Bertrand Gibeau, Olivier
Gonzalez, Thierry Gouby, Jonathan Herscovici, Cyril Jarnias,
Hervé Kabla, Daniel Karyotis, Raphael Krivine, Alexandre de
Lamarzelle, Laetitia Langeix, Marie-Christine Lanne, Antoine
Larigaudrie, Karine Lazimi, Marie-Béatrix Le Coz, Julia
Lemarchand, Ronan Le Moal, Francois Limoge, Eric Lombard,
Audrey Mangin, Gérard de Maupeou, Julie Maxence, André
Morandi, Isabelle Mufraggi, Muriel Nicou, Jean-Marc Ouvré,
Claudia Pereira, Dominique Pignot, Tupac Pointu, Rejane
Reibaud, Thomas Renault, Florian Rey, Jacques Richier, Antoine
Roger, Emmanuel Schafroth, Marie-Helène Seguy, Robert Sojic,
Audrey Spy, Cedric Teissier, Mireille Weinberg, Jean-Pierre
Wiedmer, Hans Willert, Nathalie Wolff, Axelle Zandvliet
Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance Assurance

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Livre Blanc réalisé par
Alban JARRY
Contact
Twitter : @Alban_Jarry
Blog : http://albanjarry.wordpress.com
Linkedin : http://fr.linkedin.com/in/albanjarry/
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Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance Assurance

7. 6
Livre Blanc réalisé par
Alban JARRY
Contact
Twitter : @Alban_Jarry
Blog : http://albanjarry.wordpress.com
Linkedin : http://fr.linkedin.com/in/albanjarry/
Scoop.it ! Google+ SlideShare
DogFinance CultureBanque
Le Cercle Les Echos Communautés Agefi LePlusNouvelObs
Youtube Facebook TechTocTV
DoYoubuzz Vizify InstitInvestTV
Livre Blanc – Twitter conté par 50 personnalités de la Banque Finance Assurance