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CHINA CARBONATED
SOFT DRINKS
MARKET PROFILE
Beijing Zeefer Consulting Ltd.
February 2011

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INTRODUCTION
This report discusses the carbonated soft drinks market in China mainly from
the following sections.
- Size of Carbonated Soft Drinks Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
carbonated soft drinks market size, industry sales revenue and domestic
carbonated soft drinks output in 2007 - 2009, this report presents a picture of
the real development of carbonated soft drinks market in China and changes
in the overall market size.
- Hot Areas of China Carbonated Soft Drinks Market
Based on the comparison and analysis on China's carbonated soft drinks
production and import in different provinces or cities, this report points out
those hot areas in China for carbonated soft drinks market deserve most
attention.
- Top 10 Enterprises in China Carbonated Soft Drinks Industry
Based on the comparison and analysis on top 10 leading enterprises in China
carbonated soft drinks industry in terms of sales revenue, market share and
number of employees, the report shows their positions in the carbonated soft
drinks market in China. Additionally, this report lists basic contact
information of the top 10 leading enterprises.
- Market Share and Market Structure of China Carbonated Soft Drinks
Market
This report analyzes the carbonated soft drinks market share distribution in
China by segments based on enterprises nature (leading enterprises, foreign
enterprises, state-owned and private enterprises), imports of carbonated soft
drinks product and regional markets in China in terms of sale revenue,
profitability, production volume, number of enterprises and the value of
imports... The report offers data on the market shares of imported carbonated
soft drinks products, foreign enterprises and enterprises in other forms. It also

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offers a comparison of profitability by forms of enterprise ownership, presents
a picture of the market share of leading enterprises and the distribution of
major regional markets in China. In addition, the report figures out the
structure and concentration ratio of the current carbonated soft drinks market
in China by means of Bain's Market Structure Classification and Index of CR4.
- Import and Export of Carbonated Soft Drinks Products
In this section, the report includes the main source countries / regions of
imported carbonated soft drinks products for China and their market shares,
the domestic destinations of imported carbonated soft drinks products in
China and shares for these destinations, major export destinations (countries
or regions) for Chinese produced carbonated soft drinks products and shares
of these destinations, major origins of the exported carbonated soft drinks
products and their shares.
- Carbonated Soft Drinks Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning carbonated soft drinks products generally accepted in the
carbonated soft drinks industry in China, including standard names both in
Chinese and English as well as their unified code numbers.
- Major Carbonated Soft Drinks Importers in China
The report lists 10 major importers for carbonated soft drinks products in
China and provides their contact information such as company name, address,
website, telephone number and fax number.
- Summary on Key Statistics of the Carbonated Soft Drinks Industry in
China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Carbonated Soft
Drinks Market Profile presents the current situation, the growth rate and
profitability of the carbonated soft drinks industry in China.

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DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................2
2.1 ANALYSIS ON THE CARBONATED SOFT DRINKS MARKET SIZE.......................2
2.2 ANALYSIS ON THE CHANGES IN CARBONATED SOFT DRINKS
PRODUCTION VOLUME IN RECENT YEARS ...................................................................4
2.3 AN OVERVIEW ON CHINESE ECONOMY ..................................................................5
CHAPTER 3 HOT SPOTS FOR CARBONATED SOFT DRINKS
PRODUCTS ACROSS CHINA ...............................................................................9
CHAPTER 4 INDUSTRY OVERVIEW................................................................11
4.1 A SUMMARY ON THE INDUSTRY...............................................................................11
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY..............................12
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15
5.1 AN OVERVIEW ON THE IMPORT & EXPORT...........................................................15
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF CARBONATED SOFT
DRINKS PRODUCTS..............................................................................................................17
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED
CARBONATED SOFT DRINKS PRODUCTS ..................................................................17
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA.............19
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS..............................................20
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA ........................................................22
CHAPTER 6 THE MARKET SHARE...................................................................24
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE...24
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM
LEADING ENTERPRISES ..................................................................................................24
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE ................................................................26
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET
SHARE ......................................................................................................................................28
6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES REVENUE ...........28
6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL PRODUCTION
VOLUME ..............................................................................................................................29
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN
RECENT YEARS ......................................................................................................................31
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE
NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP .......................................................................31
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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF
OTHER OWNERSHIP.........................................................................................................33
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH
ENTERPRISES OF OTHER OWNERSHIP .......................................................................35
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND
RELEVANT VARIATIONS IN RECENT YEARS ...............................................................37
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................39
7.1 COCA-COLA (CHINA) BEVERAGES CO., LTD. ........................................................39
7.2 GUANGZHOU TAIGU COCA-COLA CO., LTD.........................................................40
7.3 PEPSI (CHINA) CO., LTD. ...............................................................................................40
7.4 SHANGHAI SHENMEI BEVERAGES & FOODS CO., LTD.......................................41
7.5 HANGZHOU ZHONGCUI FOODS CO., LTD.............................................................42
7.6 SHENZHEN PEPSI BEVERAGES CO., LTD. ................................................................42
7.7 NANJING ZHONGCUI FOODS CO., LTD. ..................................................................43
7.8 COCA-COLA (TIANJIN) BEVERAGES CO., LTD. ......................................................44
7.9 SHANGHAI PEPSI COLA BEVERAGE CO., LTD. ......................................................44
7.10 BEIJING COCA COLA BEVERAGE CO., LTD. ..........................................................45
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................46
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47
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CHAPTER 3
HOT SPOTS FOR
CARBONATED SOFT DRINKS
PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of carbonated soft drinks mfg. enterprises above
designated size across China
Heilongjiang
<4
Jilin
15
Inner Mongolia
<4 Liaoning
Xinjian 19
Hebei Beijing
7
5 Tianjin
Shanxi 4
Ningxia Shandong
4 <4
Qinghai 10
Gansu Henan Jiangsu
<4 Shaanxi 18 Anhui < 4
Tibet Shanghai
Hubei 4 8
Sichuan 18 Zhejiang
6 <4 6
Chongqing Jiangxi
Hunan
< 4 Fujian
Guizhou 4
8
1-3 1
4-6 Yunnan Guangdong 4
<4 Guangxi
19
7-9 4 7
10+ 10
Hainan
<4
Liaoning, Guangdong, Henan, and Hubei are the major production bases for
carbonated soft drinks in China. From Jan. to Nov. 2009, enterprises engaged
in carbonated soft drinks production above designated size in the above four
areas added up to 74 firms, accounting for about 41.57% of all carbonated soft
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign carbonated soft drinks mfg.
enterprises across China and the comparison of foreign enterprises and enterprises of
other ownership
2007 2008 2009
全国 Percentage of foreign enterprises
160 Changes166
in the percentage of178
Foreign-funde s of the num ber of 69
in term num bers of foreign-funded
71 69
enterprises in 2009 enterprises
Others type of ownership 109
Private 50 19% 60 17% 71rivate
19%
Foreign-funde 69 6%
71 4% 2% nded
69
Joint-equity 10 6 4
Others 38.76% 31 2943% 39%34
Private 31% 43% 36% 40%
61.24%
Foreign-funde 43% 43% 39%
Joint-equity 6% 4% 2%
Others 19% 17%36% 19%
40%
31%
2007 2008 2009
Private Foreign-funded
Foreign-funded Others type of ow nership Joint-equity Others
In 2009, among the 178 carbonated soft drinks mfg. enterprise above
designated size across China, 69 are foreign enterprises, accounting for about
a share of 38.76% of all. In terms of the number of enterprises, there were 2
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