2. CHINA
MACHINE-MADE
PAPER &
PAPERBOARD
MARKET REPORT
Beijing Zeefer Consulting Ltd.
October 2011

3. INTRODUCTION
This report discusses the machine-made paper & paperboard market in China
mainly from the following sections.
- Size of Machine-Made Paper & Paperboard Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
machine-made paper & paperboard market size, industry sales revenue and
domestic machine-made paper & paperboard output in 2008 - 2010, this
report presents a picture of the real development of machine-made paper &
paperboard market in China and changes in the overall market size.
- Hot Areas of China Machine-Made Paper & Paperboard Market
Based on the comparison and analysis on China's machine-made paper &
paperboard production and import in different provinces or cities, this report
points out those hot areas in China for machine-made paper & paperboard
market deserve most attention.
- Top 10 Enterprises in China Machine-Made Paper & Paperboard
Industry
Based on the comparison and analysis on top 10 leading enterprises in China
machine-made paper & paperboard industry in terms of sales revenue,
market share and number of employees, the report shows their positions in
the machine-made paper & paperboard market in China. Additionally, this
report lists basic contact information of the top 10 leading enterprises.
- Market Share and Market Structure of China Machine-Made Paper &
Paperboard Market
This report analyzes the machine-made paper & paperboard market share
distribution in China by segments based on enterprises nature (leading
enterprises, foreign enterprises, state-owned and private enterprises), imports
of machine-made paper & paperboard product and regional markets in China
in terms of sale revenue, profitability, production volume, number of
enterprises and the value of imports... The report offers data on the market

4. shares of imported machine-made paper & paperboard products, foreign
enterprises and enterprises in other forms. It also offers a comparison of
profitability by forms of enterprise ownership, presents a picture of the
market share of leading enterprises and the distribution of major regional
markets in China. In addition, the report figures out the structure and
concentration ratio of the current machine-made paper & paperboard market
in China by means of Bain's Market Structure Classification and Index of CR4.
- Import and Export of Machine-Made Paper & Paperboard Products
In this section, the report includes the main source countries / regions of
imported machine-made paper & paperboard products for China and their
market shares, the domestic destinations of imported machine-made paper &
paperboard products in China and shares for these destinations, major export
destinations (countries or regions) for Chinese produced machine-made paper
& paperboard products and shares of these destinations, major origins of the
exported machine-made paper & paperboard products and their shares.
- Machine-Made Paper & Paperboard Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning machine-made paper & paperboard products generally accepted
in the machine-made paper & paperboard industry in China, including
standard names both in Chinese and English as well as their unified code
numbers.
- Major Machine-Made Paper & Paperboard Importers in China
The report lists 10 major importers for machine-made paper & paperboard
products in China and provides their contact information such as company
name, address, website, telephone number and fax number.
- Summary on Key Statistics of the Machine-Made Paper & Paperboard
Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Machine-Made Paper
& Paperboard Market Report presents the current situation, the growth rate
and profitability of the machine-made paper & paperboard industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE MACHINE-MADE PAPER & PAPERBOARD
MARKET SIZE.........................................................................................................3
2.2 ANALYSIS ON THE CHANGES IN MACHINE-MADE PAPER &
PAPERBOARD PRODUCTION VOLUME IN RECENT YEARS....................6
2.2.1 ANALYSIS ON THE CHANGES IN THE PRODUCTION VOLUME
OF MACHINE-MADE PAPER & PAPERBOARD (EXCLUDING
PROCESSING OUTSOURCING BASE PAPER) IN RECENT YEARS .........6
2.2.2 OVERVIEW OF THE PRODUCTION VOLUME OF SUBDIVIDED
PRODUCTS..........................................................................................................7
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................8
CHAPTER 3 HOT SPOTS FOR MACHINE-MADE PAPER &
PAPERBOARD PRODUCTS ACROSS CHINA ...............................................12
CHAPTER 4 INDUSTRY OVERVIEW................................................................14
4.1 A SUMMARY ON THE INDUSTRY............................................................14
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........15
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................19
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................19
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF
MACHINE-MADE PAPER & PAPERBOARD PRODUCTS ..........................21
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED MACHINE-MADE PAPER & PAPERBOARD PRODUCTS .21
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................23
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................24
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................26
CHAPTER 6 THE MARKET SHARE...................................................................28
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................28
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................28
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................30
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................32
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6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES
REVENUE ..........................................................................................................32
6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL
PRODUCTION VOLUME................................................................................34
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................36
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............36
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................38
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................40
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................42
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................44
7.1 HUATAI GROUP CO., LTD..........................................................................44
7.2 SHANDONG SUN PAPER GROUP CO., LTD. .........................................44
7.3 GOLD EAST PAPER (JIANGSU) CO., LTD................................................45
7.4 SHANDONG BOHUI GROUP CO., LTD. ..................................................46
7.5 SHANDONG CHENMING PAPER GROUP CO., LTD. ..........................46
7.6 SHANDONG TRALIN GROUP ...................................................................47
7.7 SHANDONG LINQING YINHE PAPER GROUP CO., LTD...................48
7.8 HUNAN TIGER FOREST & PAPER GROUP CO., LTD...........................48
7.9 DONGGUAN NINE DRAGONS PAPER (HOLDINGS) LIMITED ........49
7.10 UPM-KYMMENE (CHANGSHU) PAPER CO., LTD..............................50
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................51
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................61
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CHAPTER 3
HOT SPOTS FOR
MACHINE-MADE PAPER &
PAPERBOARD PRODUCTS
ACROSS CHINA
Figure 6 Nationwide distribution map of machine-made paper & paperboard mfg.
enterprises above designated size across China
Heilongjiang
40
Jilin
26
Inner Mongolia
14 Liaoning
Xinjian 87
Hebei Beijing
17
11
Tianjin
Shanxi 149 26
Ningxia Shandong
38 15
Qinghai 9 247
Gansu Henan Jiangsu
7 Shaanxi 195 Anhui 193
Tibet Shanghai
Hubei 94 33
Sichuan 85 Zhejiang
141 61 600
Chongqing Jiangxi
Hunan
76 Fujian
Guizhou 212
20 177
1-9 1
10-29 Yunnan Guangdong 10
35 Guangxi
292
30-79 143 30
80-159 80
160-299 160
Hainan
300+ 5 300
Zhejiang, Guangdong and Shandong are the major production bases for
machine-made paper & paperboard in China. From Jan. to Nov. 2010,
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 19 Changes in the percentage of numbers of foreign machine-made paper &
paperboard mfg. enterprises across China and the comparison of foreign enterprises and
enterprises of other ownership
2008 2009 2010
Percentage of foreign enterprises Changes in the percentage 3048
of
全国 2999 3055
in term s of the num ber of num bers of foreign-funded
oreign-funded 305 300 299
enterprises in 2010 enterprises
e of ownership 2749
Private 1816 24% 1972 21% 1988rivate
21%
oreign-funded 305 300 4%
299 nded
9.81% 6% 5%
ctively-owned 169 13810% 10%117
10%
Others 709 645 644
Private 61% 65% 65%
oreign-funded 10% 10% 10%
90.19%
ctively-owned 6% 61% 5%65% 65%4%
Others 24% 21% 21%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Collectively-ow ned Others
In 2010, among the 3,048 machine-made paper & paperboard mfg. enterprises
above designated size across China, 299 are foreign enterprises, accounting
for about a share of 9.81% of all. In terms of the number of enterprises, there
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