“User experience” has become a watchword among enterprise stakeholders who hope to get a handle on the BYOD revolution. The basic question is: Can enterprises give their end users an experience that matches consumer-grade products in terms of interface, ease of use, and functionality, so that users are more willing to adopt clients and applications that deliver the level of security and compliance that enterprises require, while still getting an enjoyable and productive user experience? This session will feature designers and consultants discussing what enterprise users want and what vendors can deliver. You’ll come away with an understanding of how you can provide a compelling user experience that still meets your enterprise’s requirements. http://enterprise.alcatel-lucent.com/ http://myplanet.io

1. Providing a Compelling
User Experience for
Enterprise Communications
Moderator: Eric Krapf, Editor & Lead Blogger, NoJitter.com
Panelists: Ramy Nassar, Director, Telecom Services, Myplanet
Dr. Jack Jachner, VP BizDev, Alcatel-Lucent Enterprise

3. 3
COPYRIGHT © 2013 ALCATEL-LUCENT. ALLRIGHTS RESERVED.
AGENDA
1. User Experience (UX) as a Differentiator
2. Putting Users at the Centre of Design
3. Myplanet – Empowering Great Digital Products
4. Alcatel-Lucent Enterprise: UX Transformation
From Connection to Conversation
5. Conclusion | Q&A

4. WHY USER EXPERIENCE IS IMPORTANT
• Good user experience
“Energizes” - leads to …
– Active/productive employees =
Positive attitude
– Using the apps you can control
– Extends working environment
– Creation of personal cloud
CAUSE CHANGE AND LEAD, ACCEPT CHANGE AND SURVIVE,
RESIST CHANGE AND DIE
- RAY NOORDA – Ex CEO NOVELL

5. USE TABLET TO
WORK AT HOME
- Forrester
“EARLY
ADOPTERS”
- Colborn
COMMIT TO MEMORY
WHAT YOU SEE AND DO
- Bruner
68% 10% 80%

6. WHAT CUSTOMERS ARE TELLING US
• Need to meet the user
(Consumer) expectation
• Need to provide a great
Quality of Experience
everywhere
• Need to leverage what
they have to get to
where they want to be

7. MyPlanet Digital

18. THE QUICK DETAILS:

19. Alcatel-Lucent Enterprise
A case study in User Experience
transformation
• OpenTouch Conversation user experience

20. TWO DISTINCT “CORE” USER TYPES
OPENTOUCH CONNECTION OPENTOUCH CONVERSATION
Ad-hoc & sch
conferencing
3
BYOD /
BYO UC
5
Session shift
Loose
coupling
6
Likely MS-Lync
Office
integration
4
Mobile
in-tandem
5
PC control
(+IM/Pres)
6
Any
device
1
Strong MM
collaboration
2
Likely Msft
Office
integration
4
Desk phone
1
Groupware
telephony
2
Scheduled
conferencing
3 OPENTOUCH
Connections Conversations
DEVICE CENTRIC WORK-STYLE USER CENTRIC WORK-STYLE

21. 1 START
SHIFT
SHARE
ONE CONVERSATION: ONE SINGLE COMMUNICATIONS ENVIRONMENT
WHAT USERS WANT - CONVERSATION ANYWHERE
MULTI-PARTY, MULTI-DEVICE MULTIMEDIA EXPERIENCE
2
3

22. ULTIMATE CHOICE
AND CONTROL
ANY-TO-ANY SEAMLESS “RAPID SESSION SHIFT”
WIRED
WIRELESS
TRUSTED
UNTRUSTED
Internet
3G/LTE
Wi-Fi
3G/LTE
COMPANY
PROVIDED
BYOD
Apple

23. THE NEW FACES
OF CONVERSATIONQ1/Q2
+
REX
1#
WebRTC
OTC PC
OTC
NEW DESKPHONE
EXPERIENCES
NEW BOYD
EXPERIENCES
NEW DESKTOP
EXPERIENCES

24. OpenTouch Conversation on iPad

25. OpenTouch Conversation MyIC Phone

26. OpenTouch Conversation on PC &
Smartphone

27. DELIVERING THE SEAMLESS USER EXPERIENCE
APPLICATION FLUENT NETWORK
ENABLING THE HIGH QUALITY EXPERIENCE, REDUCING COST AND COMPLEXITY
• Unified Access
• Unified Management
• Built-in BYOD
• Application Fluency
APPLICATION
FLUENT
NETWORK
AUTOMATED
CONTROL
STREAMLINED
OPERATIONS
RESILIENT
ARCHITECTURE

28. EMPOWER THE CONVERSATION

29. USER EXPERIENCE TRANSFORMATION
USER-CENTRIC
MULTIPARTY
MULTIDEVICE
MULTIMEDIA
EXPERIENCE
USER EXPERIENCE
ACCELERATES ADOPTION
ULTIMATE CHOICE AND CONTROL
ANY DEVICE, NETWORK, ANYWHERE
SMOOTH MIGRATION FOR WHOLE POPULATION
LEVERAGE YOUR INVESTMENTS

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