Aldeburgh Food & Drink Festival Conference ~ Slides from the Afternoon Session ~ Why does the nation's diet need to change? What practical steps are needed to achieve change in the public sector and among consumers? What is the role of education in initiating change? How do we involve the local community? What are the links between food, environment and health?
3. Food and Farming ─ the 2020 Vision
The links between food,
environment and health
Sustainable Food and Farming Group
Marie Francis OBE
Double
GVA
Meet social
responsibility –
health and diet
Environmentally
sustainable
4. Change is unavoidable
• Population growth, consumption
• Fuel and renewable products
• Competition for resources
• Climate change
• Do it sustainably
• Health
Demand
Double
Replenish
Asset
Base
More
from
Less
UK FOOD SECURITY
5. East of England agri-food
threat or opportunity?
• R&D
• Strong businesses in food and farming
• Large collaborative ventures
• Excellent soils & climate
Critical
Mass
Niche to
large scale
OPPORTUNITY
6. Production – double GVA
• Higher yields
• Target growth markets
• Meet consumer trends ─ adding value
convenience, health and wellbeing, provenance
• Renewable energy generation
• Renewable materials
Wheat?
Fruit & veg
Biological
waste
8. Ensure it is environmentally
sustainable
Reduce negative impacts, especially diffuse pollution
Deliver positive benefits ─ uptake agri-environment
schemes
50% cut
artificial
fertilisers
No landfill
Water
storage
Soil
strategy
Collaborative
landscape
Biodiversity
Carbon
sequestration
9. Social responsibility
diet and health
• Develop healthier foods
• Support functional food market
– Health promote, disease prevent
• Educate consumers on healthier diets
Higher nutritional
quality
heart
cancer
bones
$175bn
Make accessible
10. 2020 Vision
Making it happen
• R&D and knowledge transfer
• Skills:
– Technologists
– Business leaders
• Commercial investment
• Infrastructure:
– Transport, planning, regulatory environment
Increased
production
New product
development
Sustainable
production
methods
New
facilities
New
products
11. 2020 Vision
Making it happen
• Business driven
• Working with local, regional and national governments
and agencies
• Supported by NGOs
FOOD AND FARMING IS A
MAJOR UK OPPORTUNITY
Coming together
local and large
scale
13. Suffolk Food, Drink &
Agriculture
‘An Appetite for Change’
September 24th, 2010
Yvonne Moores
Suffolk County Council
14. Food & drink sector
ICT
Agriculture
6,330 jobs
Food processing/
manufacturing
12,000 jobs
Biotechnology
Packaging
Distribution
12,000 jobs
Hospitality and
Tourism
47,000 jobs
Retail / wholesale
28,000 jobs
Services:
• financial
• legal
• equipment manufacture
• veterinary
The whole Economic Value Chain – field to fork: £400m to Suffolk Economy
ICT
Agriculture
6,330 jobs
Food processing/
manufacturing
12,000 jobs
Biotechnology
Packaging
Distribution
12,000 jobs
Hospitality and
Tourism
47,000 jobs
Retail / wholesale
28,000 jobs
Services:
• financial
• legal
• equipment manufacture
• veterinary
The whole Economic Value Chain – field to fork: £400m to Suffolk Economy
Food, Drink & Agriculture
15. Benefit to Supply Chain & Economy
• Increase access to fresh, nutritious food
• Increase affordability of fresh food
• Create ‘alternative’ large scale markets
• 40% of food costs are distribution
• Increase effectiveness of food distribution miles
• Other models have not been ‘successful’
16. Why hasn’t this been done before?
• Supply chain is too complex
• 95% of businesses are under 5 employees
• Lack of business skills in sector
• Collaboration ‘doesn’t work’
• Need to reduce number of suppliers ─
eg. public sector, farm shops, restaurants
17. Suffolk Local Food Hub
• Virtual rather than physical hub
• Business-2-Business
• Use existing distribution capacity
• For small, niche businesses to large scale
wholesalers
• Access to alternative large scale markets
• Confidence to increase production
22. Rebecca Guyver
Research & Evaluation,
Eastfeast
Mary Pendered
Horticultural Learning,
Eastfeast
Why we need to change our eating habits
and how we are doing it – working with
schools & local communities
Cathryn Benefer
Head, Bramfield CEVC
Primary School
Alison Cole
Deputy, East Bergholt CEVC
Primary School
23.
24. Activities that inspire change (ctd)
Adult:
We sent out at a plea in the newsletter
for any expertise that would help us to
build raised beds ~ and the response was
overwhelming!
Not only did we get 75 people (including
children) turn up for the dig, we got timber,
a digger and lots of enthusiasm.
And people keep coming back to see if we
need a bit more help.
25.
26. Memorable food experiences (ctd)
Child:
First we went into the garden and planted the
seeds, then we weeded them lots and watered
them and made a scarecrow to scare the birds off!
After it was cut we went to a farm and watched it
go through a combine, then it was put in a big
wooden mill.
Back at school, we made bread and carried it out
to the allotment and cooked it in the bread oven.
Then we got to eat it and I thought, I made this.
27.
28. Adult:
It’s not a question of joining things together
but a question of just being involved in the
work of the garden and then allowing all the
other things to happen.
It’s almost like camouflaging their learning,
so they’re doing it without realising it and
they’re doing it because they’re so enthused
by something else.
The main impact on the children’s attitude has
been their enthusiasm for discovering stuff.
Collaborative Processes (ctd)
29.
30. Time for listening, observing, reflecting (ctd)
Child:
When we grew sunflowers, it wasn’t
just about the planting or watering.
It was also counting and measuring
them ~ and when we wrote about it in
our journals, it didn’t feel like writing.
31.
32. Space for imagination (ctd)
Adult:
I will now be using willow weaving at work.
The shelter building activity has also
introduced me to the ‘risk’ activity; we must
allow pupils to face these dangers!
I will be remembering to keep the child in
me alive, get outdoors in the summer and
be creative and try not to get too bogged
down in the day-to-day.
33.
34. Child:
Gardening helps me to garden at home. I have
some seeds at home that I want to bring into
school ~ marigolds and sunflowers.
By the way, did you know that my sunflower
was as tall as two Phoebes?
My mum couldn’t believe that, but I showed her
the picture in my journal, and now she does.
Real and relevant activities (ctd)
35.
36. Adult:
Eastfeast gave me the confidence to follow
the approach I wanted to follow and all the
reading and research backed this up.
Also, networking with the creative
practitioners and staff from other schools
outside our pyramid was really useful.
We all had a lot to learn from each other.
A community of learners (ctd)
37.
38. Child:
When we worked on the outdoor classroom,
I was surprised how the whole form worked
together, all of us ~ people who didn’t really
talk before were just getting on with it.
We designed and made it ourselves. We
had to work together and think about it really
carefully ~ the whole thing was our idea.
Dialogue (ctd)
39.
40. Adult:
I think the holistic feel of Eastfeast is key ~ its
inclusive ideology with the school community,
the experts they bring in, the way it keeps
broadening the experiences ~ and I love the
focus on growing food.
Children learn first hand that not all things give
immediate gratification and that some take
more long-term investments.
Those ideas seem to permeate the school
environment.
Time to be responsive (ctd)
41.
42. Child:
I feel excited when I look through my
journal because every time I turn a page,
I see something I like.
We have learnt a lot of things from our
partner school in Buhumba ~ like not
wasting food and being good at recycling
and growing food in the school garden
like they do.
Widening contexts (ctd)
43.
44. Adult:
By opening the school to growing in the raised
beds, relationships with parents who have been
hard to reach in the past have developed so that
they are now part of the community.
This is empowering children who come from less
privileged circumstances to feel special.
We intend to build on this.
Building on social capital (ctd)
45.
46. Child:
Dear Mary
I really enjoyed the feast, making bread
and gardening with you.
It was amazing to eat our bread off our
plates and then see them in the Gallery
in Aldeburgh.
Celebrations (ctd)
47.
48. Wellbeing (ctd)
Adult:
My 2½ year old daughter comes in with her mummy
and daddy at the weekend to help with the garden.
She knows the names of the veg.
Helen tells her to water the tomatoes and she knows
where they are and what they look like. Being here is
good for her education.
It’s good to see David helping to build something that’s
good for the school and our children will benefit too.
The school has a real community feel!
69. The Bird of
Sankofa
“It is not taboo to go back
and fetch what you forgot.”
“Sankofa” teaches us that we
must go back to our roots
in order to move forward.
We should reach back and gather
the best of what our past has to teach
us, so that we can achieve our
full potential as we move forward.
Whatever we have lost, forgotten,
forgone or been stripped of,
can be reclaimed, revived, preserved
and perpetuated.
70. “And what was it all for?”
Bringing different parts of Tooting together,
illustrating how supposed rubbish can be
re-used to make things of beauty and that
high streets don’t always have to be highways:
they can be community spaces too.
By doing something out of the ordinary,
the Lido crew have helped Transition Town
Tooting show that people and places
can change, that there are other ways of living
in a low carbon future.
71. Trashcatchers legacy
The Estate Agents
shop opposite
Tooting Bec tube
has mysteriously
started to display a
tutu made out of
silver coffee bags.....
