Digital Assets Report - AldricToyad.com: December 2020

1. DIGITAL ASSETS REPORT December 2020 Report

2. FACEBOOK ANALYSIS Aldric Tinker Toyad (Link) © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 2

3. FACEBOOK PAGE STATISTICS 258 Page Followers +1 Followers Gain 17 Posts 445 Post Reach 29 Page Views 37 Post Engagement • The Facebook Page (link) recorded an increase of one new page follower in December 2020. • The page was relatively active with only seventeen posts published in the 31-day period. However, this translated into 445 organic post reach (+199%) with 37 post engagements (37%). • December 2020 is the first month after the baseline. The number of new followers fell from +5 to +1 and the number of page views also saw a 9.38% decline. • The goal for January 2021 will continue to be consistent posts. To achieve this, aim is to have at least 10 posts – either original or shared. © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 3 Source: Facebook Page Insights – Aldric Tinker Toyad

4. TOP 3 POSTS © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 4 December 27th, 2020 https://www.facebook.com/atinkertoyad/videos /438561850672663/ December 12th, 2020 https://www.facebook.com/atinkertoyad/photo s/a.1929873933955287/2876794615929876/ December 27th, 2020 https://www.facebook.com/atinkertoyad/videos /324416288692835/

5. INSTAGRAM ANALYSIS Aldric Tinker Toyad (Link) © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 5

6. INSTAGRAM PROFILE STATISTICS © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 6 1,581 Followers 3 Posts 1,020 Impressions 101 Post Likes 924 Post Reach 18 Comments Source: Instagram Insights – Aldric Tinker Toyad • The Instagram Profile (link) recorded 1,581 followers. That is a growth of 44 new followers or 2.86% • The page was relatively inactive with only 3 posts published in the 31-day period. Despite that, the Post Reach increased by 108, or13.24%. Impressions also increased by 12.71% (108). Comments also increased from 5 to 18 (or 260%).

7. WEBSITE ANALYSIS AldricToyad.com (Link) © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 7

8. SITE CONTENT STATISTICS 1 Published Pages 13 Published Posts 16 Categories Source: AldricToyad.com WordPress CRM • AldricToyad.com had only one published page and thirteen published posts in December 2020. • The four new posts were: i. Non-Delegable Duty of Care Doctrine: A Brief Introduction (Link) ii. Digital Assets Monthly Report: November 2020 (Link) iii. Subsidiary Legislation in Malaysia: A Brief Introduction (Link) iv. Christmas greetings (Link) © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 8

9. GOOGLE ANALYTICS OVERVIEW Source: Google Analytics • December 2020 recorded no visitor. At the time, there were only one page and thirteen posts live. • This is insufficient for the search engine to evaluate its usefulness. • Furthermore, the articles ought to be promoted on other social media platforms. © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 9

10. YOAST SEO POST OVERVIEW • 76.92% of the posts are either OK (4) or Good (6). Three other posts needs improvement or corrective action. • The corrective actions for these posts are unnecessary at the moment as these are video or visual-only posts meant to increase frequency and keep the site updated. • Moving forward, it would be good to publish at least four posts for January 2021. The goal is to increase keyword-rich content for search engines to track. © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 10

11. YOUTUBE ANALYTICS Aldric’s YouTube Channel (Link) © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 11

12. YOUTUBE STATISTICS © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 12 58 Subscribers 484 Views 13.3 Watch Time (Hrs) 228 Total Content • The last video uploaded to YouTube was on March 28, 2020 (link). Since then no video was uploaded to the Channel. • Currently there are 20 playlists which includes subjects like Copywriting, Public Relations (PR), and Real Estate. • YouTube Search was the highest traffic source (75.4%), followed by Suggested Videos (8.1%), and Browse features (7.0%). • The average view duration is 1:38 minutes, an increase of 13%. 5,271 Impressions 6.9 Impression CTR (%) Source: YouTube Channel Analytics

14. TRAFFIC SOURCES © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 14 Source: YouTube Channel Analytics

15. THANK YOU. Connect with me via… https://aldrictoyad.com https://www.linkedin.com/in/aldrictinkertoyad/ https://youtube.com/cramminus aldric@aldrictinker.com © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 15