1. Alejandra Fuster
Entrepreneurial Concept Competition

2. Opportunity
• The Problem to be Solved
– Individuals in need of extra income but
cannot find work due to irregular
scheduling needs
• E.g. students, homemakers, part-time laborers
– Individuals in need of services but cannot
afford to go through traditional, formal
channels
• Service providers often impose high minimum
fees

3. MicroJob.com
• An online platform on which users
can interact and enter into personal
service agreements.
– Employers: Users seeking a service
• Post a service requests
– Specify terms, date, and price
• Bid on service offers
– Contractors: Users providing a service
• Post service offers
– Specify terms, availability, and price
• Bid on job opportunities

4. Identity Verified
(Driver’s License)
Identity Verified
(Social Security)
Positively Reviewed
Positively Reviewed
Job Description: Grocery shop
for elderly woman (list will be sent
in advance), prepare a meal for
her, and perform one hour of
household tasks such as taking out
trash, bringing in mail, etc.
Terms: Money for groceries will
be left at location. Must own a
car.
Date: Saturday Nov. 19th, 2013
Price: $40
Searching for work on
November 16th
Trained in CPR and owns
a car
Nursing student at
local university
BIDS ON JOB
ACCEPTS BID
Makes immediate payment
with Visa of $40
On Nov. 19th, verifies
transfer of $40 payment
Positive Review
Receives payment of $36
($40 less 10% service fee)
Positive Review

5. The Market
• Competitors
– Craigslist
– Angie’s List
• Competitive Advantage
– Contractors
• No upfront marketing costs
• Work meeting payment, scheduling needs
– Employers
• Affordable local labor
• Efficient
– Both
• Review system
• Payment over website

6. Monetization & Philanthropy
• Sources of Revenue
– 10% Service Fee
– Premium Listing Fees
– Institutional Users
– Ad Sales
– Partnerships with Online Retailers
• Philanthropy
– Make same platform available to charitable
organizations and volunteers
– Featured charities and corporate sponsors

7. Alejandra Fuster
Entrepreneurial Concept Competition

8. Pro-Forma Financials
Year 1
Year 2
Number of Users
Number of Contracts
Revenue (based on average contract price of $30)
R&D (website and app development)
Hosting
Payroll (payroll, payroll tax, etc.)
Marketing
Other Operating Costs (rent, supplies, etc.)
Total Cost
$
$
$
$
$
$
$
20,000
30,000
90,000.00
350,000.00
5,000.00
75,000.00
150,000.00
50,000.00
630,000.00
Net Income
$
(540,000.00) $
$
$
$
$
$
$
$
Year 3
200,000
300,000
900,000.00
350,000.00
45,000.00
270,000.00
162,000.00
135,000.00
962,000.00
2,000,000
3,000,000
9,000,000.00
1,800,000.00
400,000.00
2,700,000.00
2,700,000.00
1,350,000.00
8,950,000.00
$
$
$
$
$
$
$
(62,000.00) $
Year 4
$
$
$
$
$
$
$
50,000.00 $
4,000,000
6,000,000
18,000,000.00
2,700,000.00
700,000.00
5,400,000.00
3,240,000.00
2,700,000.00
14,740,000.00
Year 5
$
$
$
$
$
$
$
6,000,000
9,000,000
27,000,000.00
4,050,000.00
900,000.00
8,100,000.00
4,860,000.00
4,050,000.00
21,960,000.00
3,260,000.00 $
5,040,000.00
Assumptions:
Users: Assumeing potential market size is 20 million people, that we will capture .1% of the market in Y1 and that user base will grow at an accelerated pace of 1000% between Y1Y3, and more slowly at 200% in Y3-Y4 and 150% in Y4-Y5.
Number of Contracts: Assuming that 50% of users are contractors and average of 2 contracts per year per contractor.
R&D: Assuming fixed amount in Y1 and Y2, 20% of revenue in Y3, and 15% of revenue in Y4 and Y5.
Hosting: assuming there are 1000 active users at peak per 20,000 total users, that one server will support 1000 active users, that one server will cost $5000, and that the increase in the
number of active users at a given time decreases as total user base increases.
Payroll: Assuming payroll is 30% of revenue after Y1.
Marketing: Assuming lmarketing expense is fixed in Y1 and Y2, 30% of revenue in Y3, and 18% of revenue in Y4 and Y5.
Other operating costs: Assuming other costs are 15% of revenue after Y1.

9. Legal Language
•
Disputes:
–
–
•
The first method of resolving any dispute between a contractor and an employer will be going through a
„dispute resolution center‟ (see eBay model).
“Although we provide a platform to help employers and contractors find each other as well as a venue to
help assist in case of disputes, we don‟t get involved in completing the task. Once a final decision has
been reached through the dispute resolution center, there will be no further review by MicroJob, and
the only remaining remedy will be dictated by the applicable laws of your jurisdiction. In
general, liability is dictated by law and unfortunately we can‟t provide legal advice.”
Tax Information:
–
–
•
“At the end of each year we will send al contractors a summary of earnings and services performed, and
when required, we will provide W-9s and 1099s.”
“We unfortunately can't offer you any tax advice. To make sure you're getting the right
information, we encourage you to consult with a tax professional in your area if you have any questions
about reporting your 2012 independent contractor income.”
Employer Protection Program
–
NOT Insurance (though we will buy insurance to cover the program)
–
“The Employer Protection Program provides protection for up to $1,000,000 to an employer for
damages to covered property in the rare event of contractor damages.”
–
“The Employer Protection Program does not cover cash and securities, collectibles, rare
artwork, jewelry, pets or personal liability. We recommend that employers secure or remove valuables
when bringing contractors into their homes. The program also does not cover loss or damage to
property due to wear and tear.”